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Vice President for Strategic Communications and Marketing

University of Maryland Eastern Shore
Princess Anne

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Four-Year Institution

Job Details

University of Maryland Eastern Shore
Vice President for Strategic Communications and Marketing

The University of Maryland Eastern Shore (UMES) invites inquiries, nominations, and applications for the Vice President for Strategic Communications and Marketing (VPSCM). The VPSCM at the University of Maryland Eastern Shore is the chief communications, marketing, and public relations officer for the University.

Founded in 1886 under the aegis of the United Methodist Church, UMES is located on 1,100 acres in the historic town of Princess Anne on Maryland's Eastern Shore, only three hours from the abundant cultural and recreational amenities of Annapolis, Washington, Baltimore, and Philadelphia. The University offers programs and assistance that attract, serve, retain, and graduate first-generation and multi-generation college students as well as national and international scholars as part of its core capabilities. Its academic offerings include bachelor's degrees in 35 areas, 18 master's degrees, and doctoral degrees in physical and biological sciences, social and behavioral sciences, pharmacy, pharmaceutical sciences, physical therapy, engineering, and education.

In addition to serving as the University's spokesperson for both routine news and crisis communications, the VPSCM is the President's Chief Communications Officer. The position oversees all integrated marketing responsibilities along with external relations across the region and throughout the State of Maryland. The VPSCM is the institutional leader who manages the UMES brand in a fashion that respects the institution's history, shapes its future, and reflects the school's strategic plan to enhance name recognition and enhance the prestige of UMES. The VPSCM will collaborate with external vendors to develop compelling content and plan multi-channel distribution strategies throughout the Delmarva Peninsula region and beyond. In addition, the position will oversee campus-wide communications with a particular emphasis on those areas that help UMES fill the human and financial capital funnels necessary for the University to thrive. Finally, the VPSCM will be an advocate for communications efforts that recruit and retain students as well as maintain positive relationships with alumni, donors, and other stakeholders.

Academic Search is assisting the University of Maryland Eastern Shore with this search. For more information about the position, institution, leadership agenda, qualifications, and application process, please download the full position profile from the Academic Search website. Confidential discussions may be arranged by contacting Senior Consultant, Lisa Ryan at or Tara Singer at

Applications, nominations, and expressions of interest can be submitted in confidence to To submit a nomination, please include the nominee's full name, position, institution, and email address.

The position is open until filled but only applications received by May 19, 2024 can be assured full consideration.

The University of Maryland Eastern Shore actively subscribes to a policy of Equal Employment Opportunity/ Affirmative Action and will not discriminate against any employee or applicant because of race, age, physical or mental disability, marital status, gender or gender expression, religion, national origin, or political affiliation.

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Mission Statement

University of Maryland Eastern Shore (UMES), the State’s Historically Black 1890 Land-Grant institution, emphasizes baccalaureate and graduate programs in the liberal arts, health professions, sciences, and teacher education. In keeping with its land-grant mandate, the University’s purpose and uniqueness are grounded in distinctive learning, discovery, and engagement opportunities in agriculture, marine and environmental sciences, technology, engineering and aviation sciences, health professions, and hospitality management. Degrees are offered at the bachelors, masters and doctoral levels.

UMES is committed to providing access to high quality values-based educational experience, especially to individuals who are first-generation college students of all races, while emphasizing multicultural diversity and international perspectives. The University serves the education and research needs of businesses, industries, government and non-government organizations. The University is committed to meeting the economic development needs on the Eastern Shore; workforce development needs of the State; international development priorities of the nation; and commercialization and entrepreneurial ventures of the University, through engagement activities, and partnerships.

UMES is a teaching/research institution that nurtures and launches globally competent citizens. It will continue to embrace its interdisciplinary curriculum, sponsored research initiatives, rural and economic development priorities, and community engagement. UMES will continue to expand its partnerships and collaborative arrangements with the University System of Maryland Institutions, other universities, community colleges, public schools, government, and other external agencies and constituencies.



The campus is located on 620 acres of land.  There are approximately 3,300 students enrolled; 93 percent are undergraduates.  Students have various backgrounds and come from thirty states and fifty-five other countries.   Fifty-five percent of the students live in on-campus housing.  All students may keep cars on campus.

UMES is located in the small town of Princess Anne on the Eastern Shore of Maryland.  The town dates back to 1733 and has many buildings and landmarks of historic interest.  The quiet community environment is excellent for learning, yet it is only 3 hours by car from the abundant cultural and recreational facilities of Washington, D.C., Baltimore, Philadelphia, and Virginia Beach.  The state's famous seaside resort, Ocean City, is only 1 hour from the campus.  The campus is located 13 miles south of the town of Salisbury, which provides shopping and recreational facilities.



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