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Public Relations Coordinator/Athletic Director

Arkansas State University - Newport
Newport, AR

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Job Details


Public Relations Coordinator/Athletic Director

Arkansas State University-Newport

Arkansas State University-Newport is seeking applications for the position of Public Relations Coordinator/Athletic Director on the Newport campus. The Public Relations Coordinator is a campus-based position that is responsible for public relations activities for the campus and its Athletic Programs, consistent with ASUN strategic branding, goals and objectives. The incumbent coordinates with the Executive Cabinet, Dean for Enrollment Management, Academic Deans, and other key personnel on public relations activities to support strategic goals. The Coordinator develops and distributes press releases; manages social media (Aviator athletics); assists with college social media, maintains relationship with local media including print, digital and broadcast; contributes website and -newsletter content; supports on-campus events, community spaces and outreach. This position reports to the Chancellor.

Public Relations Coordinator is responsible for developing and implementing a public relations/communications calendar that increases awareness and understanding of campus programs and services to increase enrollment, as well as Institutional Advancement goals by reaching both internal and external audiences through effective performance in these essential duties:
• Works with Marketing to develop and distribute press releases; contribute content for social media; maintaining relationship with local media including print, digital and broadcast;
• Developing website content and implementing updates related to PR goals and objectives through the ASUN Marketing Team;
• Researching and advising college management on opportunities to promote the campus through public relations.
• Creating content and engagement strategy via campus social media to promote Aviator Athletics sports programs.
• Coordinating with freelancers, contractors or other campus coordinators; and performing tasks such as basic photography and event staffing.

• Responsible for the game day entertainment experience, including crowd engagement, giveaways, fan building, et al…
• Respond to specific media questions related to sports schedules, statistics, game results, rankings, player recognition, and post-conference competition.
• Coordinate information released to the press and broadcast media related to sports schedules, statistics, game results, rankings, player recognition, and post-conference competition.
• Coordinate with Marketing regarding writing, editing, and producing athletic publications such as media guides, programs, brochures, schedule cards, and other marketing materials.
• Maintain Active Schedule, Update, and Add content to the college’s athletic website.
• Collect biographical information from players and coaches.
• Prepare budgets for athletic programs and allocate athletic funds.
• Provide leadership and guidance for sports activities and programs.
• Supervise purchase and maintenance of athletic equipment and facilities.
• Ensure compliance with government rules and league policies.
• Act as a liaison with selectors, leagues, and government agencies.
• Coordinate with coaches on team travel, game scheduling, and practice sessions.
• Prepare and present reports on team performance and needs for improvement.
• Mediate any disputes arising between coaches and athletes.

In addition to the duties listed above, the incumbent is required to serve on assigned committees and task forces; Attend and participate at committee, staff, informational and professional meetings. These may involve attendance at afterhours events.

Minimum requirements include a Bachelor’s Degree with three years’ experience or an equivalent combination of education and experience.


To perform this job successfully, an individual must be able to perform each essential duty mentioned satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.


Shares responsibility for the maintenance and upkeep of the lab equipment and facilities.


Intermediate: Word Processing/Typing, Alphanumeric Data Entry, Database, Presentation/PowerPoint, Spreadsheets, Microsoft Outlook



Strong communication skills are required. Ability to write reports, correspondence, and policy/procedure manuals so others will understand; Ability to effectively present information and respond to questions from groups of students, faculty, administration or the general public. The ability to speak clearly so others can understand your instruction. The ability to effectively communicate and collaborate with internal and external stakeholders.


Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ration, and percent and to prepare and interpret bar graphs.


Ability to solve practical problems and deal with a variety of known variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, or diagram formats. SUPERVISION RECEIVED Under general direction, working from policies and general directives. Rarely refers specific cases to supervisor unless clarification or interpretation of the organization's policy is required or to inform of actions taken. PLANNING Considerable responsibility with regard to general assignments in planning time, method, manner, and/or sequence of performance of own work, in addition, the work operations of a group of students.


Performs work operations which permit frequent opportunity for decision-making of major importance and also frequent opportunity for decision-making of minor importance, either of which would affect the work operations of small organizational component and the organization's customers.


Moderately structured. Fairly broad activities using moderately structured procedures with only generally guided supervision. Interpolation of learned things in somewhat varied situations. USE OF MACHINES, EQUIPMENT AND/OR COMPUTERS Regular use office equipment (desktop/laptop computer and software) ACCURACY High level of accuracy is required in performance of instruction. PUBLIC CONTACT Regular contacts other university employees at all levels within the organization as well as external stakeholders.


Regular contact with other college employees at all levels within the organization.




The following physical activities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and expectations. While performing the functions of this job, the employee is continuously required to talk or hear; regularly required to stand; frequently required to walk, sit, use hands to finger, handle, or feel, reach with hands and arms; and occasionally required to climb or balance. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision.


There are no harmful environmental conditions that are present for this position. Some equipment may be hazardous.



ASU-Newport will be the driving force that revitalizes the Delta and restores the American Dream in the communities we serve. 

ASUN Photo1Mission

ASU-Newport provides an accessible, affordable, quality education that transforms the lives of our students, enriches our communities and strengthens the regional economy. 


Community | Diversity | Innovation | Integrity | Student-Centeredness | Trust

Where you're going depends on where you've been. 

Over the years, ASU-Newport has grown from one campus to three and now boasts enrollment exceeding 2,000 students. The milestones of our past have made us the institution we are today.  

1976 - Arkansas State University-Newport (ASUN) founded as White River Vocational Technical School.

1992 - ASUN merged with Arkansas State University-Beebe to become ASU Beebe/Newport. 

2000 - Arkansas Board of Higher Education approved ASUN to be its own, stand-alone campus.

2001 - ASUN hired its first Chancellor, Dr. Larry Williams.

2002 - Gift received from Arkansas Steel and Associates of $250,000 to endow cultural programs.

2002 - ASUN received initial national accreditation by Higher Learning Commission. 

2002 - Jackson County residents voted to support ASUN through local sales taxASUN Photo3

2003 - ASUN enrollment exceeds 1,000 students.

2004 - Gift received from Walton Family Foundation in the amount of $1 million, in honor of Lindley and Kaneaster Hodges Jr.

2004 - Ground broke on a Student Community Center.

2004 - The high voltage lineman technology program was created from a partnership between ASUN and the Electric Cooperatives of Arkansas.

2005 - Named by Community College Week magazine as one of the top ten fastest-growing public two-year colleges.

2006 - Ten-year accreditation granted by Higher Learning Commission of North Central Accreditation.

2006 - First fully online degree program offered - Associate of Arts in Business.

2007 - ASUN assumed operational oversight for the technical centers in both Jonesboro and Marked Tree.

2009 - ASUN enrollment exceeds 2,000 students.

2012 - ASUN hosts "First Decade Celebration" in Newport, Marked Tree and Jonesboro. 

2012 - ASUN student receives first and only Student Undergraduate Research Fellowship (SURF) granted to a community college student.ASUN Photo4

2012 - $1 million gift received from Fowler Family in support of Hospitality Services program.

2013 - Dr. Sandra Massey named ASUN's second Chancellor.

2014 - ASUN becomes fifth largest community college in Arkansas in headcount enrollment.

2015 - 2500 STRONG - In Fall 2015 beat it's all-time enrollment record with 2,533 students. 

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