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Assistant Director, Direct Marketing

William & Mary
William & Mary

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution

Job Details

Position Number:


Position Title:

Assistant Director, Direct Marketing

Employment Category:

Full Time Professional


William & Mary


610000 University Advancement

Unit Mission Statement:

We create the conditions for opportunity – human, financial & experiential – by garnering and stewarding the resources that advance William & Mary.

Position Summary:

The Assistant Director, Direct Marketing is a valuable member of the Annual Giving team in the Office of University Advancement at William & Mary. The Annual Giving team at W&M is a best in class, innovative and expanding division that includes a newly added team of digital and lead annual gift officers, annual giving for schools and units across campus, and advances philanthropy from student and young alumni to 50th reunion and beyond. W&M’s alumni participation rate is ranked number one among public institutions nationally.

The Assistant Director, Direct Marketing is the team lead for project management, which includes managing vendor relationships, campus partnerships, as well as data analysis, strategy, and reporting for all direct marketing efforts. The Assistant Director reports to and partners with the Director of Direct Marketing to develop annual program projections and objectives. They collaborate with colleagues to develop strategies and deliver direct marketing fundraising services for constituent area programs and recommend changes and enhancements to maximize program potential. The Assistant Director’s data management responsibilities include developing and tracking metrics, as well as analyzing data to adjust direct marketing strategies as needed for the entire direct marketing team.

One of the university’s core values is belonging, and the Assistant Director, Direct Marketing will help foster a community that embraces diverse people and perspectives. The Assistant Director, Direct Marketing will be a proactive and collaborative member of this dynamic team as William & Mary builds on its success through its strategic plan, Vision 2026, and continues planning for its next campaign. This is a hybrid position based in Williamsburg, Virginia, that offers a flexible work environment.

Please review the full position description with all job duties under the “Featured Job Opportunities” on the University Advancement recruitment website:

Conditions of Employment:

  • This position may be required to work additional hours beyond the typical work week, to include evenings and weekends.
  • Flexibility is a must with the ability to travel as needed.

Essential Designation:




Position Restricted?:

No, this is a continuing E&G funded position and not term-limited

Position Term:

12 month - Continuing

Required Qualifications:

  • Bachelor’s degree or equivalent education and or experience.
  • Commitment to diversity, equity, and inclusiveness, including, but not limited to, collaboration, staffing and programming.
  • Experience in MS Word, Excel, Outlook, and PowerPoint and donor/constituent database systems.
  • Demonstrated planning and organizational skills to include follow-through and managing multiple projects in a deadline driven environment.
  • Strong analytical skills, with the ability to analyze data, extract meaningful conclusions and report findings.
  • Excellent interpersonal, written, and oral communication skills including proofreading and editing documents.
  • Understanding of the power of philanthropy in higher education the impact it has on the future of higher education.

Preferred Qualifications:

  • Experience working in marketing and/or fundraising in a complex environment is highly preferred.
  • Experience planning and implementing integrated direct marketing campaigns, analyzing results and sharing key take-aways.
  • A practiced understanding of generating reports and manipulating data is highly desirable.
  • Experience working with database applications and CRM systems.
  • Advanced skills in Excel, Tableau, Power BI, or any other data visualization tools.

Is the position remote work eligible?:

Hybrid (works remotely at least 1 day per week but not full-time)

Remote Work Disclaimer:

Remote work eligibility is not guaranteed and is subject to approval. Employee eligibility depends on the likelihood of the employee succeeding in a remote work arrangement and the supervisor’s ability to manage remote workers. Departments and/or Human Resources may amend, alter, change, delete, or modify eligibility.

Advertised Pay Range:

Up to $55,000, commensurate with experience

Advertised Pay Range Statement:

All hiring rates are commensurate with relevant experience up to the advertised amount considering internal alignment.

University Salary Range:


Benefits Summary Statement:

William & Mary offers our employees a full array of benefits including retirement, health insurance with options for expanded dental and vision along with group and optional life insurance with coverage for spouse and children, flexible spending accounts, and an EAP (Employee Assistance Program).

Our employees enjoy additional university benefits such as educational assistance, professional development, wellness benefits, and a robust holiday schedule. All employees have access to fitness facilities on campus. Staff members also have access to the university libraries, and much more. To learn more, go to:

Job Open Date:


Review Begin Date:


Open Until Filled:


Background Check Statement:

William & Mary is committed to providing a safe campus community. W&M conducts background investigations for applicants being considered for employment. Background investigations include reference checks, a criminal history record check, and when appropriate, a financial (credit) report or driving history check.

EEO Statement:

William & Mary values diversity and invites applications from underrepresented groups who will enrich the research, teaching and service missions of the university. The university is an Equal Opportunity/Affirmative Action employer and encourages applications from women, minorities, protected veterans, and individuals with disabilities.


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