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Senior Digital Engagement Administrator

University of Colorado - Denver and the Health Sciences Center

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Employment Type
Full Time
Institution Type
Four-Year Institution

Senior Digital Engagement Administrator

University of Colorado Denver

Senior Digital Engagement Administrator - 32730 University Staff Description

Who We Are:

System Administration, which also houses the Office of the President, is located in the uptown neighborhood of Denver with a few smaller offices located on the campuses. Many of our departments support the educational and research missions of the four University of Colorado campuses, but System Administration is not considered a campus. We provide diverse opportunities for professional development, innovation, and collaboration with talented staff and faculty. Learn more about CU System Administration.

University Information Services (UIS) provides IT services and enterprise applications to the University of Colorado (CU) campuses and the Office of the President. UIS is committed to excellence in customer service and technical expertise. Through the development of enterprise applications, UIS supports the University as a whole with systems used by students, faculty, human resources employees, finance employees, and others. UIS cares about culture and it's people, Learn more about UIS values and it's culture:

Position Summary:

The Sr Digital Engagement Admin will be part of a dynamic team working toward building and implementing a strategic, constituent centric, and technology forward experience through system wide communication initiatives. To achieve this, CU is energetically growing capacity in a Salesforce enabled ecosystem which includes Marketing Cloud and Pardot. The Sr Digital Engagement Admin will provide data analytics expertise to drive decision making.

CU's Sr Digital Engagement Admin will play a hands-on role in the ongoing data maintenance of the platform while helping to provide insights to University of Colorado - Colorado Springs (UCCS) campus CRM efforts.

This position will guide in campaign management, student pipeline analysis and will supervise data between Marketing Cloud and Salesforce. This position will support the data quality and outreach for digital communications for campus-level communications.

The Sr Digital Engagement Admin is responsible for maintaining the integration between UCCS Salesforce orgs and Marketing Cloud. The Sr Digital Engagement Admin will build Marketing Cloud Journeys following design and process guidance in collaboration with CU domain experts on all campuses. This position will also develop and create responsive, best-in-class email templates for CU business units.

This position reports to the Digital Engagement Manager and is exempt from the State of Colorado Classified Staff system.

Where You Will Work:

Remote - this role is eligible to work remotely within the United States.

Diversity and Equity:

The University of Colorado System Administration Office is committed to recruiting and supporting a diverse workforce. The university strives to promote a culture of inclusiveness, respect, communication and understanding. We encourage applications from women, ethnic minorities, persons with disabilities, persons within the LGBTQ+ community and all veterans.

Duties & Responsibilities:

Duties and responsibilities of the position include, but are not limited to:

Salesforce Marketing Cloud
  • Contribute to data improvement projects within the CU System Salesforce ecosystem
  • Provide real-time support for issues relating to Salesforce Marketing Cloud, Pardot and other supported platforms
  • Support change management (release) process to develop and implement new applications and update existing applications
  • Ensure technology alignment with the UCCS Customer Relationship Management (CRM) implementations
  • Complete development and sophisticated configuration activities within the Marketing Cloud and Pardot platforms
  • Validate solution components and provides training for internal staff when appropriate
  • Manage email deliverability, database hygiene, subscription management and compliance with global opt-in laws and regulations
  • Be responsible for new data in Marketing Cloud and Pardot and advise on data use for targeting, configuration strategy and reporting
  • Structure and implement marketing tests to drive optimization (e.g., test creative, copy, audience segments, triggers, etc.)
  • Play a lead role in usability and accessibility testing for templates
  • Develop and maintain email templates within Marketing Cloud and Pardot in partnership with customers, including HTML, CSS and AMPScript functions
  • Facilitate the creation and execution of campaigns and journeys in partnership with customers
  • Create and maintain Automations / Data Extensions and connector data transfer processes in Marketing Cloud, including writing and reviewing SQL statements
  • Work with Salesforce, support vendors and internal technical staff to solve issues and apply new features, upgrades and patches
  • Identify areas of improvement and make recommendations to increase operational efficiency and user adoption

  • Campaigns and Journeys
  • Create and maintain automations that apply multiple data sources for campaigns, including Marketing Cloud Journey's, Marketing Cloud Automation Studio, as well as other features within the platforms
  • Create and maintain different categories of Data Extensions for marketing automation needs
  • Design business solutions on the marketing platform based on business needs
  • Facilitate development and maintain marketing automation integration with a digital experience
  • Manage and analyze data views and reports in Marketing Cloud that will drive further optimization for email performance
  • Maintain users, profiles, roles, and permissions
  • Document all system processes, future enhancements and training guides as needed
  • Know the latest on release notes and communicate any new features or changes to the organization
  • Independently manage small to medium sized projects.

  • Marketing Cloud Architecture/Design
  • Identify areas in the business where processes can be automated/simplified using the Salesforce Marketing Cloud digital platform, such as Distributed Marketing
  • Build the technology solutions for supporting data-driven marketing initiatives using Marketing Cloud, performing activities such as audience selection, trigger qualification, suppressions, segmentation, building journeys, etc.
  • Develop work effort estimates for implementation and present these solutions to team
  • Plan for future Salesforce Marketing Cloud growth at CU, including Einstein AI, Social Studio, Mobile Studio, Interaction Studio, Advertising Studio, Web Studio, etc.
  • Independently manage small to medium sized projects, including discovery, scoping, user stories and technical documentation.
  • Other duties as assigned

  • What We Offer:

    Salary: The anticipated hiring range has been established at $95,000 - $97,500.

    CU System Administration takes into consideration a combination of the selected candidate's education, training and experience as it relates to the position, as well as the position's scope and complexity, internal pay equity and external market value when determining a salary level for potential new employees.

    Benefits: With our unparalleled range of benefits, including top-notch healthcare, comprehensive wellness programs, enriching professional development, and a dynamic work-life balance, we ensure your holistic growth and happiness.
    • No-cost or low-cost medical & dental plan options, some inclusive of IVF assistance.
    • Disability, Life, Vision Insurance options.
    • Multiple retirement planning options including a mandatory 401(a) plan where CU contributes 10% of your gross pay, a 401k or 403b plan and a 457 deferred compensation plan.
    • Pre-tax savings plans, such as Health care and Dependent care flexible spending accounts.
    • Embrace a healthy work-life balance with ample sick and vacation leave, along with at least 12 paid holidays. This includes a dedicated week off for winter break.
    • 4 weeks of parental leave to adjust to the joys of parenthood.
    • Tuition Benefit of 9 waived credits for eligible courses on any CU campus per academic year for employees, as well as options for your dependents.
    • Free RTD EcoPass and Free Onsite Parking at our 1800 Grant Street Office.
    • Many additional perks & programs with the CU Advantage.

    Additional taxable fringe benefits may be available.

    For more information on benefits programs, please review our Comprehensive Benefits Guide.

    Access our Total Compensation Calculator to see what your total rewards could be at CU. (This position is a University Staff position)


    Minimum Qualifications:

    Please ensure your resume includes any and all relevant experience to be accurately assessed against these qualifications. You must meet all minimum requirements listed at the time of application to be considered for this role.
    • Bachelor's degree from and accredited institution of higher education, or equivalent professional experience (professional experience may be substituted on a year-for-year basis for the education requirement)
    • Three (3) years of experience in Salesforce ExactTarget/Marketing Cloud or Pardot Technical Admin or related marketing automation experience
    • Marketing Cloud Email Specialist or Marketing Cloud Consultant certification or willingness to obtain one within the first six (6) months of employment
    • Experience with HTML
    • Experience with SQL queries
    • Experience and knowledge of email marketing standard processes

    Preferred Qualifications:
    • Bachelor's degree from an accredited college or university in communication, information technology, or similar field.
    • Five (5) years of experience in Salesforce ExactTarget/Marketing Cloud or Pardot Technical Admin or related marketing automation experience
    • Experience with AMPScript
    • Experience with CSS
    • Experience with JavaScript
    • Marketing Cloud Consultant certification
    • Experience documenting customer problems and software solutions using BRDs, wireframes, diagrams, workflows and mockups
    • Experience working with large data sets
    • Experience with Salesforce CRM
    • Experience with vendor management
    • Experience and knowledge of Agile methodologies

      Knowledge, Skills, and Abilities:

      To be successful in this position, employees will need to know the following:
      • Collaboration skills to work with others from different areas and backgrounds to reach a common goal
      • Interpersonal skills to facilitate interaction, communication, and collaboration between others
      • Ability to work independently with minimal direction and reliable professional judgment, as well as collaboratively with a team to achieve desired results
      • Ability to resolve issues and develop new insights and initiatives that improve the performance of the organization
      • Customer service skills, including the ability to actively listen, address customer needs, defuse tense situations, and maintain an open, flexible, and friendly demeanor
      • Ability to collect and document business needs and translate the information collected into technical specifications
      • Ability to set expectations with business partners and effectively leverage governance for a positive business partner experience.
      • Ability to write technical documentation and specifications with the intention that it be easily understandable to the target audience
      • Ability to translate and explain technical concepts and vocabulary in common terms to non-technical audiences
      • Ability to learn and apply new technologies
      • Ability to prepare reports and briefings that can be understood by a variety of technical and non-technical audiences
      • Oral, written, and listening communication skills, including the ability to accurately interpret what others are saying and convey messages, information, concepts, and details accurately and clearly
      • Project management skills to organize data and materials, solve problems, reach a common objective, communicate information and changes, adapt to shifting priorities, handle challenges, and meet target dates
      • Knowledge and understanding of software development lifecycle (SDLC)
      • Knowledge and understanding of software testing methodologies and standard processes
      • Demonstrated ability to meet completion dates, handle and prioritize simultaneous requests, and manage laterally and upwards
      • Creative and analytical problem solver with superior problem-solving skills
      • Demonstrated ability to learn new analytic systems and evaluate the technical components of a product from a business perspective

      How to Apply:

      For full consideration, please attach the following as separate documents to your application:

      1. A cover letter identifying the job specific minimum qualifications you possess

      2. A resume including any and all relevant experience to be accurately assessed against the qualifications listed in the posting.

      Please ensure you check the “Job Specific Attachments” box next to each document on the “Required Documents” page of the application for the appropriate documents to be attached.

      When to Apply:

      For full consideration completed applications must be submitted by March 8, 2024. Reference checking is a standard step in our hiring process. You may be asked to provide contact information, including email addresses, for up to five references as part of the search process for this position. *Please note: All application materials must be submitted through CU Careers; emailed materials will not be considered.*

      Sponsorship Statement:

      We are unable to sponsor applicants for work visas for this position.

      Background Check Statement:

      The University of Colorado is committed to providing a safe and productive learning and living community. To achieve that goal, we conduct background investigations for all final applicants being considered for employment. Background investigations include a criminal history record check, and when appropriate, a financial and/or motor vehicle history. The Immigration Reform and Control Act requires that a verification of employment eligibility be documented for all new employees by the end of the third day of work. The University of Colorado is committed to diversity and equality in education and employment.

      ADA Statement:

      We are committed to an inclusive and barrier-free search process. We provide accommodations for applicants requesting accommodation through the search process such as alternative formats of this posting. Individuals with disabilities in need of accommodations throughout the search process should contact the ADA Coordinator at:

      Application Materials Required: Cover Letter, Resume/CV Job Category
      : Information Technology Primary Location
      : Denver Department: S0001 -- System Administration - 50119 - University InformationServices Schedule
      : Full-time Posting Date
      : Feb 23, 2024 Unposting Date
      : Ongoing Posting Contact Name: System HR Recruiting Posting Contact Email: Position Number: 00791458

      To apply, please visit:

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