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Visit and Events Recruitment Outreach Coordinator - Enrollment Management Communications

Job Details


Office of Enrollment Management Communications

Division of Enrollment Management

University of Tennessee, Knoxville



The Office of Enrollment Management Communications at the University of Tennessee, Knoxville, (UTK) invites applications and nominations for our Visit and Events Recruitment Outreach Coordinator position. We are seeking candidates who can contribute in meaningful ways to enhancing the accessibility of higher education, fostering a diverse and inclusive academic environment, improving the recruitment and graduation of our students.

Applications received within the first 2 weeks (14 days) of the job posting date will receive priority review.

The Position:

This is an on-campus position with some hybrid/remote work schedule flexibility.

The Visit and Events Recruitment Outreach Coordinator supports marketing and communications goals and strategies for the Office of Enrollment Management Communications, and is responsible for:

• Project management and coordination for a variety of communications deliverables as it relates to the visit and event experiences.

• Content development across print and digital channels.

• Management of email and SMS communication flows targeted at specific prospective-student, current-student, or influencer audiences.

• Implementation of content marketing and social media strategies and tactics.

The position will assess communication needs as well as plan, coordinate, and execute integrated marketing and communication plans and strategies related to events and campus visits. Position will contribute new ideas about ways to communicate and impact prospective and current students. This position must be very organized, extremely detail-oriented, and able to handle multiple tasks at the same time, meet deadlines, and follow through on tasks to successful and timely completion. The successful candidate must have excellent grammar, writing, and proofreading skills; must possess an understanding of digital marketing and digital communications tactics; and must demonstrate creativity, critical thinking, strategic thinking, and problem-solving skills; along with a personal commitment to excellence and efficiency, and a passion to serve future and current students of all ages in achievement of their educational goals.


Required Education and Experience:

• Bachelor’s degree in communications, marketing, public relations, or related area.

Minimum 2+ years of professional experience related to duties and responsibilities.

One year of the following prior experience:

• Writing content with a marketing voice for a variety of audiences with the ability to adhere to writing styles/rules.

• Participating in marketing/communications strategy development and implementation.

• Simultaneously managing successful completion of multiple communication-related projects.

• Writing and maintaining marketing-related content on digital platforms, including email marketing.

• Coordinating and collaborating with graphic designers, writers, photographers, printers, etc.

• Coordinating multiple details and deadlines with accuracy and urgency.

• A basic understanding of HTML coding.


Preferred Education and Experience:

Master's degree-

• Prior experience in higher education marketing

• Using Slate CRM, Salesforce CRM, or a similar CRM system

• Project management system (Asana)

• WordPress CMS

• Adobe Creative Suite


Required Knowledge, Skills, and Abilities:

• Ability to work with diverse constituencies and prioritize multiple work responsibilities in time-sensitive situations.

• Ability to exercise good judgment, handle different situations with confidence and leadership, and be flexible.

• Ability to effectively communicate with stakeholders at various levels with a variety of backgrounds.

• Knowledge and understanding of one or more production disciplines: print, digital, email, SMS, social, and broadcast (multi-media).

• Knowledge of Macintosh operating systems, Microsoft Office suite and Adobe Creative Suite.

• Strong verbal and written communication skills, customer service skills, and interpersonal skills. 

• Must have excellent grammar, writing, and proofreading skills

• Knowledge an understanding of marketing and communications practices.

• Must demonstrate creativity, critical thinking, strategic thinking, and problem-solving skills.

• Must demonstrate a personal commitment to excellence and efficiency and a passion to serve future and current Volunteers of all ages in the achievement of their educational goals.


Preferred Knowledge, Skills, and Abilities:

• Ability to work with Adobe Creative Suite (InDesign, Illustrator, Photoshop, Dreamweaver).

• Knowledge of higher education workflow.

• Knowledge and understanding of email and SMS marketing, in addition to one or more production disciplines: print, digital, and broadcast (multi-media).

• Sound knowledge of and experience with Slate or Salesforce CRM system and Asana project management system.

• Knowledge of university style and communications standards.


The Division

The Enrollment Management (EM) division comprises more than 190 full-time staff who serve our students through the following departments and functions: Undergraduate Admissions, International Recruitment, Transfer Center, One Stop Student Services, Financial Aid and Scholarships, the Center for Financial Wellness, University Registrar, Pre-college Research Excellence Programs, EM Research & Analytics, EM Communications, and EM Operations. The Division of Enrollment Management is committed to our Vision, Mission and Values. We are passionate about fulfilling our land-grant mission of accessible education and making an impact that will transform lives through the student experience.



The University of Tennessee, Knoxville is the state of Tennessee’s flagship university and is classified as a Carnegie Research 1 institution. As a land-grant university and as Volunteers, serving our state and nation is key to our mission. UT enrolls over 35,000 students (more than 6000 graduate/professional students) at its Knoxville campus. Led by the example of our Chancellor’s Cabinet and their Principles for Engagement, the University of Tennessee, Knoxville, builds and supports an inclusive community that provides opportunities to lead, serve and engage as Volunteers and citizens. We strive to create a welcoming community rich with diverse experiences. We seek colleagues who are committed to teamwork and have a passion for working with and serving all constituents. We especially seek candidates who have an ability to contribute in meaningful ways to the goals of the university.

The Knoxville Community: Nestled in the foothills of the Great Smoky Mountains, Knoxville has a metropolitan statistical area population of more than 850,000 people. We enjoy a dynamic culture that includes numerous theaters and museums, a vibrant and diverse music scene including a symphony orchestra and an opera company, world-class restaurants, numerous cultural festivals and an active downtown market square. Surrounded by lakes and the Tennessee River, the Knoxville area boasts wonderful year-round water activities, including boating, fishing, and swimming that make for scenic and breathtaking views of the area. Knoxville is located within easy driving distance to Asheville, Nashville, Atlanta, and the Great Smoky Mountains; and a day’s drive to Memphis, Chicago and Washington D.C. Knoxville.


For full consideration, applicants should submit a cover letter detailing relevant experience along with a resume and the name, e-mail address, and telephone number of three to five professional references. References will not be contacted without explicit permission of the candidate.

Job: Other Professional
Primary Location: US-Tennessee-knoxville
Organization: Enrollment Management Communications
Schedule: Full-time
Job Posting: Feb 22, 2024, 9:40:08 AM


Working at The University of Tennessee, Knoxville

Founded in 1794, the University of Tennessee is one of the nation’s oldest and most storied public universities. Based in Knoxville, Tennessee’s flagship land-grant institution includes the statewide Institute of Agriculture and the Space Institute in Tullahoma. The university embodies excellence in teaching, discovery, scholarship, research, creative activity, outreach, and engagement. Known as the Volunteers, we lead with a spirit of selflessness, empathy, and courage, and strive to be champions for diversity, equity, and inclusion

UT Knoxville is a Research 1 university with 11 academic colleges and more than 900 programs of study. With an enrollment of more than 30,000 students, our academic programs are repeatedly ranked top in their class. The university co-manages Oak Ridge National Laboratory, the country’s most prominent national lab, driving innovation in advanced manufacturing and materials, national security, and more. We are closely connected with our communities through outreach and extension efforts across Tennessee and through partnerships with non-profits, corporations, and industries—regionally, nationally, and around the globe.

The city of Knoxville is nestled in the foothills of the Great Smoky Mountains. The modern, thriving community is surrounded by gorgeous lakes and hundreds of miles of walking, hiking, and biking trails. Situated along the banks of the Tennessee River, our beautiful features an eclectic music scene, internationally recognized festivals, unique restaurants, and a robust offering of diverse cultural activities. Knoxville is located within a day’s drive of Atlanta, Nashville, Asheville, Charlotte, Louisville, Cincinnati, Memphis, Chicago, and Washington D.C.

Knoxville and the surrounding counties have a population of more than 850,000 people. The region houses many leading corporations and organizations, including Oak Ridge National Laboratory, Pilot/Flying J, the Tennessee Valley Authority, and Regal Cinemas, along with HGTV, Food Network, and other networks owned by Discovery Inc.

As a member of the UT family, you will be surrounded by top-notch faculty, staff, and students from around the world. You will be part of a diverse campus community that is passionate about changing the world and cheering for the Vols on game day.

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