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Vice President, Marketing and Communications Strategy

Employer
Miami Dade College
Location
Wolfson Campus

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Executive Administration Jobs
Vice Presidents
Administrative Jobs
Institutional & Business Affairs, Communications & Marketing, Community & Government Relations
Employment Type
Full Time
Institution Type
Community College

Job Details

Job Title: Vice President, Marketing and Communications Strategy
Location: Wolfson Campus
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 1006809
Job Details

Job Family

ADMIN - Professional Exempt Contractual (PEC)

Grade

21

Salary

$134,880 - $168,600

Department

Office of the College President

Reports To

College President

Closing Date

March 7, 2024

FLSA Status

Exempt - Not Eligible for Overtime Compensation

First Review Date

May 22, 2024

Job Summary

The Vice President, Marketing and Communications Strategy leads and directs marketing and communications strategy to effectively and efficiently respond to the evolving needs of the College’s diverse stakeholders, centering on the student experience and ultimate success. The Vice President executes a strategic, comprehensive, multi-channel communications plan that advances the College’s overall mission and vision and supports the development and implementation of strategic enrollment management initiatives. This is a Professional Exempt Contractual (PEC) position for which an annual contract reflecting the base salary within the fiscal year (July 1st to June 30th) will be issued after ratification by Miami Dade College’s District Board of Trustees.

Duties & Responsibilities
    Leads the strategy and execution of the college’s comprehensive, multi-channel communications plans to advance student experience-driven marketing and communications that build support among campus and external communitiesEstablishes the vision for delivering on the College brand experience, and advances college-wide support and adoption of a unified, consistent, impactful brand message strategy for all MDC audiences and channelsLeads a synergistic, best practices-focused team that builds integrated, strategic communications to maximize visibility, credibility, reputation, and engagement for the College, its programs, services, and initiatives Acts as chief counsel to the President, College and Campus leaders on all internal and external strategic communications, branding, and marketingServes as the chief spokesperson for the College and is part of the College’s Crisis Communication teamLeads strategic internal communications to advance the College and President’s strategic priorities and initiativesPartners with the Vice Provost of Student Affairs & Chief Enrollment Officer and the Vice Provost of Academic Affairs to ensure enrollment goals are metCollaborates with Campus Presidents and Deans to assess unique market opportunities, determine strategic priorities and implement measurable campaignsDevelops, directs and evaluates marketing and promotional strategies across the college and the College’s efforts in earned, owned, paid and shared media through data-driven decision-makingEnsures marketing and communications efforts build and sustain positive relationships with internal and external constituencies, including media, government, alumni, education and business partners, the local community and the general publicOversees a robust multi-media marketing strategy that deepens MDC’s engagement with priority audiences, exhibiting an understanding of audience, readership and viewership; content consumption; social media influence, social listening engagement; and accompanying analyticsMonitors market trends, news and media; reviews and oversees issues management, for the planning and implementation of a comprehensive communications plan that will enhance the College’s brand position within its market and beyondEstablishes and maintains collaborative partnerships to attract new and continued enrollment, foster student success, build community and financial support, and maximize returns on institutional (ROI) investmentsMonitors ROI and other metrics and analytics and reports results to key stakeholdersProvides direction for special events that promote the CollegeGuides college stakeholders in building strategic and comprehensive marketing and communications plans for their areas to effectively represent the College, which also support the larger College-wide marketing and communications plansPerforms other duties as assigned
Minimum Requirements
  • Master’s degree in Marketing, Communications, Public Relations, or closely related field with a minimum of eight (8) years of demonstrated experience; or Bachelor’s degree and twelve (12) years’ experience of progressively responsible marketing experience
  • All degrees must be from a regionally accredited institution
  • Knowledge and understanding of College organization, goals and objectives, and policies and procedures, as well as skilled at working with all campus stakeholders to promote transparency, trust, integrity, and collaborationKnowledge of college educational philosophy and top management administrative practices and procedures
  • Demonstrated visionary leadership, exceptional judgment and strong management skills
  • Demonstrated creativity, proactive mindset, and inspired marketing and communications leadership in a complex organization
  • Ability to successfully advocate for the student experience and develop strategic initiatives that drive student engagement and success
  • Demonstrated success in executive-level marketing and communications in large, complex organizations with increasing levels of responsibility and accountability
  • Comprehensive knowledge and understanding of brand and enrollment marketing and communications in higher education environment
  • Possesses astute political acumen to engage different constituencies and build productive alliances that support the mission of the College
  • Excellent oral and written communication skills with significant track record of executive-level communications experience and ability to connect with a variety of audiences
  • Knowledge of federal and state laws, regulations, and standards for the management and disclosure of public information
  • Ability to work collaboratively as part of a team and build strong professional relationships, including nurturing the talents of others through mentoring and professional development
  • Demonstrated ability to manage multiple projects and personnel relationships, prioritize competing demands, and meet deadlines
  • Knowledge of industry best practices and current and emerging technologies, trends, and approaches used to communicate a brand message that resonates with targeted audiences
  • Demonstrated ability in a variety of software and web-based platforms, including CRM platforms
  • Knowledge of web content accessibility guidelines, Google Analytics and SEO
  • Demonstrated strategic planning skills, with the ability to envision, develop, and implement communication and marketing programs following market research and best practices
  • Knowledge of public information and community relations concepts, principles, methodology, and techniques
  • Knowledge of budget preparation and fiscal management
  • Strong media relations skills
  • Ability to develop and effectively deliver presentations to various stakeholders
  • Ability to provide effective advice and counsel on strategic and/or critical public relations issues
  • Ability to work in a multi-ethnic and multi-cultural environment with students, faculty and staff
Essential Position
  • This function/position has been designated as "critical". This means that it has job duties that affect the security, safety or physical operation of the College, and are required to work at the Emergency Operations Center and/or have access to the incident scene once normal campus operations have been suspended.
Additional Requirements

The final candidate is to successfully complete a background screening and reference check process.

Organization

Since we opened our doors in 1960, the educators at Miami Dade College have focused on providing quality and innovative educational opportunities to every member of our community desiring a higher education. Our goal is a simple one, to ensure the success of our students and increase the strength of our communities.

Today, Miami Dade College is the largest, most diverse and highly regarded college in the nation. We operate eight campuses with over 6,000 employees who educate over 170,000 students from around the world. The College offers over 300 programs of study and several degree options, including vocational, associate, and baccalaureate degrees. We also offer numerous Community Education classes as well as online credit classes through the Virtual College.  Specialized and advanced educational opportunities include the prestigious New World School of the Arts, The Honors College and our Dual Enrollment Program.

With such a large organization, our employment needs are very diverse. From full-time professional faculty to part-time adjunct faculty and support staff, the people who comprise the MDC workforce are the innovators who help the College maintain our reputation as one of the most highly regarded colleges in the country.

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