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Director of Digital Marketing

Maryville University
St. Louis, MO

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution

Job Details

Job no: 492885
Work type: Full-time
Location: St. Louis, MO
Categories: Marketing & Communications

Posting Details

Job Summary/Basic Function

Maryville University is seeking a motivated and creative Director of Digital Marketing to join our dynamic marketing team. In this role, you will play a pivotal part in the University's digital presence, supporting social media strategies and promoting the Maryville brand. As a key member of the Strategic Marketing and Communications team, you will contribute to the development and execution of digital marketing initiatives that attract prospective students, engage alumni, and delight stakeholders.

Digital strategy, social media management, content creation and management, email marketing, data analysis, maintaining brand consistency, support with paid and organic advertising with a strong collaborative mindset.
Essential Responsibilities:
• Development and Execution of Digital Strategy: Collaborate with the marketing team to develop and execute comprehensive digital marketing strategies that align with Maryville University's overall marketing goals and brand identity.
• Social Media: Sit at the helm of Maryville’s social media presence by managing and creating content for Facebook, Twitter, Instagram, LinkedIn, and more. Monitor engagement, respond to comments, and analyze performance to optimize strategies across the university ecosystem. Create synergy and lift with organic social media to align with vendor partners.
• Content Creation: Flex your creative muscles by generating compelling and relevant digital content, including long-form content, graphics, short reels, and infographics, to engage the university's target audience and convey the Maryville brand effectively.
• Content Management: Working with our Director of UX and aligning to SEO best practices, contributing to front-end website content and change management.
• Email Marketing: Work with other teams across the university to plan and execute email marketing campaigns to engage current students, alumni, and prospective students. Monitor email performance, continuously test strategies, and optimize campaigns.
• Data Analysis: Utilize analytics tools to track the performance of digital marketing efforts, compile reports, and provide insights to drive decision-making and improvements.
• Brand Consistency: Working with our Director of Brand Activation, ensure consistency of the Maryville University brand across all digital channels and materials, adhering to brand guidelines.

Minimum Qualifications

• Knowledge of web analytics tools (Google Analytics, etc.).
• Experience with email marketing platforms (e.g., Salesforce Marketing Cloud).
• Familiarity with CRM software (Salesforce) with the desire to continuously learn the platform.
• Familiarity with digital advertising platforms (e.g., Google Ads, Facebook Ads).
• Strong understanding of current digital marketing concepts, strategy, and best practices.
• Experience in social media management and content creation, with a knack for identifying and adapting to emerging trends.
• Exceptional analytical skills to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Excellent leadership, communication, and collaboration skills, with the ability to inspire and lead a team.
• Practice Maryville’s five values and focus on these areas to help be a part of the ecosystem Maryville thrives daily to grow.
1. Personalized, Learner-Centered Flexibility to make everything easy and accessible
2. Diversity, Equity, and Inclusion to treat everyone with respect
3. Five-Star Service to internal and external stakeholders
4. Courageousness to continuously improve our collective abilities
5. Being Data Driven in day-to-day activities

• Bachelor's degree in marketing, digital marketing, communications, or a related field.
• Minimum of 3-5 years of experience in digital marketing, with a proven track record of success in running multi-channel digital campaigns.

Preferred Qualifications

Physical Demands

Open Until Filled


Special Instructions to Applicants

An offer of employment is contingent upon successful completion of a background screening.

Applicants requiring University sponsorship to obtain employment authorization will not be considered for this position.

Maryville University is committed to a policy of equal opportunity and prohibits discrimination on the basis of age, disability, gender, genetic information, marital status, national origin, race/color, religion, sex, sexual orientation, veteran status, or any other status protected by law. This extends to all aspects of the employment relationship, including recruiting, hiring, training, on-the-job treatment, promotion, layoff, and termination.

Advertised: February 14, 2024
Applications close: Open until filled


Motivated Students

Maryville University is a selective, comprehensive and nationally ranked private institution with nearly 6,000 students. We offer over 75 degrees at the undergraduate, masters and doctoral levels to students from 50 states and 32 countries. Consistently ranked as a top private school by Forbes and Kiplinger's, Maryville has been named the Number 1 Over-performing University in the nation by US News and World Report for the past two years. Maryville's athletics teams compete in 18 men's and women's sports at the Division II level in the Great Lakes Valley Conference. Founded in 1872, the University is ideally situated on 130 picturesque acres in west St. Louis County. 

Outstanding Faculty

Across the wide spectrum of academic programs offered at Maryville University, you'll discover enthusiastic professors with impressive academic credentials and professional experience in their fields. From their extensive knowledge base and active learning approach, you'll gain real-world perspective and the kind of confidence that comes with being well-prepared to begin your first professional job in your chosen career.

Campus Map

On the Maryville campus, academic, administrative and housing buildings span 130-acres of beautiful wooded and landscaped scenery. Maryville has constructed 10 new campus buildings since 1998. They include the Anheuser-Busch Academic Center, Art & Design Building, University Auditorium, Donius University Center, state-of-the-art health professions facility Myrtle E. and Earl E. Walker Hall and five student apartment buildings.

Inspired Teaching

Maryville is proud of its teaching and mentoring excellence. As we focus on giving you a solid liberal arts foundation, we are guided by a well-established statement of mission, vision and core values.

Special Events

For the past 11 years, Maryville has presented the St. Louis Speaker Series at Powell Symphony Hall, featuring Pulitzer Prize and Nobel Peace Prize winners, world leaders, statesmen, distinguished journalists, authors and other celebrated personalities who have enlightened, inspired and entertained our audiences.

Career Resources

Located only 20 minutes from downtown St. Louis and right next door to St. Luke's Hospital and Maryville Centre corporate complex, you'll benefit from a wide variety of internship opportunities. In addition, our centers for advising and career planning will help you succeed every step of the way, both as a Maryville student and as a graduate. These include:

  • Academic Advising
  • Academic Computing
  • Academic Success Center
  • Career Education 

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