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Admissions Communications Coordinator - Enrollment Management Communications

The University of Tennessee, Knoxville
Knoxville, TN

Job Details


Office of Enrollment Management Communications

Division of Enrollment Management

University of Tennessee, Knoxville



The Office of Enrollment Management Communications at the University of Tennessee, Knoxville, (UTK) invites applications and nominations for our Admissions Communications Coordinator position. We are seeking candidates who can contribute in meaningful ways to enhancing the accessibility of higher education, fostering a diverse and inclusive academic environment, improving the recruitment and graduation of our students.

Applications received within the first 2 weeks (14 days) of the job posting date will receive priority review.

The Position:

This is an on-campus position with some hybrid/remote work schedule flexibility.

Create marketing emails, texts, and print (mailing tracks) in CRM systems for the Division of Enrollment Management (EM). Develop strategic email and SMS communication plan for outreach efforts to prospective students, and campus partners. Maintain and enhance features in the applicant portal, lead generation forms and corresponding form communications as needed. Update language in letters of admission and coordinate with the CRM team to ensure proper implementation prior to decision releases. Assist in testing communications prior to decision releases. Lead content creation and copywriting for email, print, social, and SMS communication tactics. Lead project requirements, delivery of assets, and production timelines. Develop communication schedule, confirm scheduling with stakeholders, and monitor deployments for completion and deliverability. Create and monitor overall content calendar to ensure optimal email frequency and cadence.


Required Education and Experience:

Bachelor's Degree in Marketing, Communications or related field

• Minimum 2+ years of professional experience related to duties and responsibilities, including internship or practicum experience.

• Experience working under tight deadlines.

• Experience with Mac operating systems, and Microsoft Office.

• Experience with email distribution programs.

• Familiarity with databases and list management.


Preferred Education and Experience:

Master's Degree-

• Experience using Slate CRM, Asana project management system, Banner, and/or Emma.

• Knowledge of HTML editors and coding.


Required Knowledge, Skills, and Abilities:

• Knowledge of email & SMS marketing best practices.

• Ability to manage multiple, concurrent projects from a variety of stakeholders.

• Must exhibit exceptional attention to detail and can produce high-quality work in a fast-paced environment.

• Must have the ability to learn, be adaptable and flexible to change, and be innovative.

• Ability to effectively communicate with stakeholders at various levels with a variety of backgrounds.

• Ability to be creative and proactive yet disciplined, to prioritize workload.


Preferred Knowledge, Skills, and Abilities:

• Knowledge of higher education workflow.

• Knowledge and understanding of one or more production disciplines: print, digital, and broadcast (multi-media).

• Sound knowledge of Slate CRM system and Asana project management system.

• Knowledge of social media platforms such as Twitter, Instagram, Facebook, YouTube, Snapchat.

• Knowledge of university style and communications standards.


The Division

The Enrollment Management (EM) division comprises more than 190 full-time staff who serve our students through the following departments and functions: Undergraduate Admissions, International Recruitment, Transfer Center, One Stop Student Services, Financial Aid and Scholarships, the Center for Financial Wellness, University Registrar, Pre-college Research Excellence Programs, EM Research & Analytics, EM Communications, and EM Operations. The Division of Enrollment Management is committed to our Vision, Mission and Values. We are passionate about fulfilling our land-grant mission of accessible education and making an impact that will transform lives through the student experience.



The University of Tennessee, Knoxville is the state of Tennessee’s flagship university and is classified as a Carnegie Research 1 institution. As a land-grant university and as Volunteers, serving our state and nation is key to our mission. UT enrolls over 35,000 students (more than 6000 graduate/professional students) at its Knoxville campus. Led by the example of our Chancellor’s Cabinet and their Principles for Engagement, the University of Tennessee, Knoxville, builds and supports an inclusive community that provides opportunities to lead, serve and engage as Volunteers and citizens. We strive to create a welcoming community rich with diverse experiences. We seek colleagues who are committed to teamwork and have a passion for working with and serving all constituents. We especially seek candidates who have an ability to contribute in meaningful ways to the goals of the university.

The Knoxville Community: Nestled in the foothills of the Great Smoky Mountains, Knoxville has a metropolitan statistical area population of more than 850,000 people. We enjoy a dynamic culture that includes numerous theaters and museums, a vibrant and diverse music scene including a symphony orchestra and an opera company, world-class restaurants, numerous cultural festivals and an active downtown market square. Surrounded by lakes and the Tennessee River, the Knoxville area boasts wonderful year-round water activities, including boating, fishing, and swimming that make for scenic and breathtaking views of the area. Knoxville is located within easy driving distance to Asheville, Nashville, Atlanta, and the Great Smoky Mountains; and a day’s drive to Memphis, Chicago and Washington D.C. Knoxville.


For full consideration, applicants should submit a cover letter detailing relevant experience along with a resume and the name, e-mail address, and telephone number of three to five professional references. References will not be contacted without explicit permission of the candidate.

The University of Tennessee is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA institution in the provision of its education and employment programs and services. All qualified applicants will receive equal consideration for employment and admission without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, genetic information, veteran status, and parental status.

Applicants needing reasonable accommodation to participate in the application process or who may need assistance with their application should contact Human Resources at (865) 974-6642. Inquiries should be directed to the Office of Equity and Diversity, 1840 Melrose Avenue, Knoxville, TN 37996-3560, telephone 865-974-2498. Requests for accommodation of a disability should be directed to the ADA Coordinator at the Office of Equity & Diversity.

Job: Other Professional
Primary Location: US-Tennessee-knoxville
Organization: Enrollment Management Communications
Schedule: Full-time
Job Posting: Apr 5, 2024, 10:54:59 AM


Working at The University of Tennessee, Knoxville

Founded in 1794, the University of Tennessee is one of the nation’s oldest and most storied public universities. Based in Knoxville, Tennessee’s flagship land-grant institution includes the statewide Institute of Agriculture and the Space Institute in Tullahoma. The university embodies excellence in teaching, discovery, scholarship, research, creative activity, outreach, and engagement. Known as the Volunteers, we lead with a spirit of selflessness, empathy, and courage, and strive to be champions for diversity, equity, and inclusion

UT Knoxville is a Research 1 university with 11 academic colleges and more than 900 programs of study. With an enrollment of more than 30,000 students, our academic programs are repeatedly ranked top in their class. The university co-manages Oak Ridge National Laboratory, the country’s most prominent national lab, driving innovation in advanced manufacturing and materials, national security, and more. We are closely connected with our communities through outreach and extension efforts across Tennessee and through partnerships with non-profits, corporations, and industries—regionally, nationally, and around the globe.

The city of Knoxville is nestled in the foothills of the Great Smoky Mountains. The modern, thriving community is surrounded by gorgeous lakes and hundreds of miles of walking, hiking, and biking trails. Situated along the banks of the Tennessee River, our beautiful features an eclectic music scene, internationally recognized festivals, unique restaurants, and a robust offering of diverse cultural activities. Knoxville is located within a day’s drive of Atlanta, Nashville, Asheville, Charlotte, Louisville, Cincinnati, Memphis, Chicago, and Washington D.C.

Knoxville and the surrounding counties have a population of more than 850,000 people. The region houses many leading corporations and organizations, including Oak Ridge National Laboratory, Pilot/Flying J, the Tennessee Valley Authority, and Regal Cinemas, along with HGTV, Food Network, and other networks owned by Discovery Inc.

As a member of the UT family, you will be surrounded by top-notch faculty, staff, and students from around the world. You will be part of a diverse campus community that is passionate about changing the world and cheering for the Vols on game day.

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