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Marketing and Community Outreach Strategist

Merced College
$5,840.00 - $7,387.00 Monthly

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Community College

Job Details

Marketing and Community Outreach Strategist

Salary: $5,840.00 - $7,387.00 Monthly
Job Type: Full Time
Job Number: 20231020
Closing: 3/5/2024 11:59 PM Pacific
Location: Merced College, CA

Range 29
40 hours/week
12 months/yearInterviews scheduled for the week of March 25, 2024
Merced College is a midsized community college located in California's Central Valley. Incorporated in 1889, Merced offers historical sites, affordable housing, and access to the Bay Area and Sacramento, and is the Gateway to Yosemite National Park and the Sierra mountains as well as home to the University of California Merced campus. Our tree-shaded growing community of just over 80,000 includes multiple biking and walking trails as well as access to several lakes - large and small - throughout the county. The college is currently in a time of exciting innovation.

As a central figure in the Office of External Relations/Foundation, the Marketing and Community Outreach Strategist champions innovative strategies to elevate our college's presence. You'll spearhead marketing initiatives, engage deeply with our community, and cultivate alumni relationships. Leveraging market research and data analytics, your work will ensure our messaging resonates across all platforms. We're looking for someone who blends creativity and innovation with practical analysis to forge meaningful connections and propel our outreach to new heights. Ready to join a dynamic team and make a lasting impact? Apply now.

Merced College MissionAt Merced College, students are our focus, and we are known by their success. We transform lives through education and workforce development.Merced College VisionEnriching our community through educational experiences and support services:
  • Degree/Certificate Programs
  • Transfer
  • Career Technical Education
  • Workforce Training
  • Lifelong Learning
  • Basic Skills
  • Community Engagement
  • Merced College promotes student success through equitable access, continuous quality improvement, and institutional effectiveness, all with a focus on student achievement.
    General Description:
    Under general supervision of the Director of Communications and External Relations, the Marketing and Community Outreach Strategist will be at the forefront of shaping our outreach and engagement efforts. The Marketing and Community Outreach Strategist's expertise will drive the development of marketing strategies, data-driven campaigns, Customer Relationship Management (CRM) optimization, adult learning outreach strategies, and the cultivation of lasting alumni connections. This position is responsible for creating and implementing innovative marketing strategies aligned with the college's goals, target demographics, and competitive landscape; developing marketing campaigns that attract diverse prospective students to various academic programs; and developing and executing strategies to engage alumni through various channels, such as events, e-newsletters, social media, and other targeted and strategic communications.

    Examples of Duties

    Representative Duties:
  • Create and implement innovative marketing strategies that resonate with the college's core vision, mission and values
  • Conduct thorough market research to identify trends, opportunities, and target audiences
  • Engage in meaningful conversations with faculty, staff, students, and other stakeholders to gather insights and input for crafting effective marketing and community outreach approaches
  • Monitor campaign performance, tracking essential metrics and adjusting strategies for optimal results
  • Collaborate with various departments to ensure consistent messaging and branding across all marketing and outreach materials
  • Utilize data analytics to identify key audience segments and develop personalized marketing campaigns
  • Develop and implement strategies to engage and cultivate relationships with alumni, fostering a sense of community and support
  • Make presentations to community organizations, special interest groups, and to other relevant events/functions to promote adult learning, community engagement, general support, and other special campaigns
  • Plan and execute events, communications, and initiatives aimed at involving alumni in the college's activities and initiatives
  • Oversee the maintenance and utilization of the college's CRM system
  • Collaborate with IT and/or Web Developer to ensure smooth CRM functionality and integration with other systems
  • Utilize CRM data to inform marketing strategies and track campaign performance
  • Performs other related duties as assigned

  • Knowledge of…
    • Established marketing principles and best practices
    • Role and impact of CRM systems in driving effective marketing and fundraising initiatives
    • Targeted marketing, data analysis, and reporting
    • Strategies for cultivating alumni engagement and building robust community networks
    • Excellent communication and interpersonal skills for engaging with diverse stakeholder groups
    • Microsoft Office Suite software (Excel, Word, Outlook, and PowerPoint) and other business-related software
    • Strategies, tactics and best practices in branding, advertising and content marketing

    Ability to…
    • Formulate and execute comprehensive marketing strategies
    • Foster seamless collaboration with diverse, cross-functional teams
    • Engage stakeholders in insightful and productive interactions
    • Effectively utilize data analytics tools to decipher campaign metrics
    • Strategize and coordinate successful alumni outreach initiatives
    • Work independently, assume responsibility, and use professional judgement based on established guidelines and procedures
    • Communicate effectively and accurately orally and in writing
    • Understand and carry out oral and written directions
    • Establish and maintain cooperative working relationships with students, faculty, staff, trainees, and others connected in the performance of duties
    • Demonstrate sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender, identity, sexual orientation, and ethnic backgrounds of community college students

    Typical Qualifications

  • Bachelor's degree AND three (3) years of applicable experience
  • Associate's degree AND four (4) years of applicable experience
  • The equivalent education and experience.
  • Sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds of community college students.

  • Earned bachelor's degree
  • Three (3) years of relevant experience
  • Demonstrated track record in marketing, preferably within education or community-focused settings
  • Strong analytical acumen, enabling the interpretation of data for informed decision-making
  • Strong organizational skills with the ability to manage multiple projects and deadlines
  • Experience in alumni engagement and relationship-building
  • Knowledge of the community college environment and educational sector

    The conditions herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

    Work is performed primarily in an office environment with some travel to different sites; incumbents may be required to work extended hours including evenings and weekends.

    Physical Ability to…
  • Hear and understand speech at normal levels
  • Communicate so others will be able to clearly understand normal conversation
  • Read printed matter and computer screens
  • Stand or sit for prolonged periods of time
  • Bend, twist, stoop, kneel, crawl, push, and pull
  • Reach in all directions
  • Work at a desk, conference table or in meetings of various configurations
  • Operate office equipment requiring repetitive hand movement and fine coordination including use of a computer keyboard

  • Vision
    See in the normal visual range with or without correction.

    Hear in the normal audio range with or without correction.

    Supplemental Information

    How to Apply:
  • Submit a complete application by the closing date/time on the Merced College career pages at

  • Required Documentation:
  • Letter of interest addressing your qualifications for the position (cover letter)
  • Resume
  • List of three professional references (no reference letters permitted)
  • Legible unofficial college transcripts; transcripts must include the degree major and date the institution granted the degree; official copies are not required unless applicant is hired

  • If Applicable:
  • Foreign transcripts must include a U.S. evaluation and translation completed by an approved organization per the State of California Commission on Teacher Credentialing.

  • Only the required documentation as listed above will be accepted for this recruitment. Any additional documentation will be removed from your application profile.

    Interview Information:

    Those applicants deemed highly qualified for the position will be invited to appear for oral interviews before a screening committee. A limited number of candidates will be invited to interviews. Interviews will be scheduled onsite.

    Employee Benefits:

    Employee Benefits: Health benefits for the employee and all their eligible dependents cost employee's only $12 per month and provide access to PPO medical coverage, PPO dental coverage, VSP Vision coverage, and more! Please visit our Merced College Benefits website for more details about our incredible employee benefits. In addition, sick leave and retirement benefits are also provided.

    Condition of Employment:

    The selected candidate must be fingerprinted and tested for tuberculosis at his/her own expense prior to the start of employment. In compliance with the Immigration Reform Act of 1986, all new employees are required to verify their identity and the right to work in the United States. Merced College does not sponsor visas. All offers of employment are subject to approval by the Board of Trustees. The applicant must be able to perform the essential functions of the position with or without reasonable accommodations.

    Individuals with disabilities may request any needed accommodation to participate in the application process. Please submit your request with your application to the Human Resources Office.

    Merced Community College District is an Equal Opportunity Employer

    To apply, visit

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    Established in 1962, Merced College enrolls over 11,000 students annually at its main campus in Merced, California, and at its campus in Los Banos, California, and several off-campus sites. The college serves the heart of the San Joaquin Valley, which leads the world in agricultural production. The area is rich in educational opportunity, with campuses of the University of California and the California State University nearby. World-renowned Yosemite Valley is only a short drive away.

    Merced College is known for its commitment to student success and its service orientation. It leads comparable institutions in securing grants to support instructional programs, and provides additional support to students through numerous study centers and other learning support. The college has an outstanding Learning Resources Center that regularly hosts visiting authors as well as cultural events.  

    Merced College provides transformative and empowering educational experiences to meet student and community needs. Merced College serves as a gateway to the future, providing accessible, affordable, and relevant education and workforce training for students in our richly diverse region. The college offers programs of study that lead to transfer, associate degrees and certificates. Merced College provides basic skills and non-credit courses, as well as community education for personal and professional enrichment.

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