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Director of Marketing & Communications

Rowan-Cabarrus Community College
Salisbury, NC

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Community College

Job Details

Posting Number::


Position Title::

Director of Marketing & Communications

Classification Title:

Director II

Min Salary:


Salary Type:



E = Exempt

Position Type::


Position Summary::

The Director of Marketing and Communications is responsible for developing marketing strategies for student enrollment, recruitment, and retention. The director collaborates with all divisions of the College to assure that strategic direction, branding, design, development, and publications best support the College. The director has the primary responsibility for developing and implementing a comprehensive communications, branding, recruiting, and marketing strategy within the framework of the College’s overall college relations, communications programs, and community relationships. On a daily basis, the director has the responsibility for developing and managing internal and external communications on behalf of the College and senior leadership, and student recruitment and retention efforts through various media, enhancing public awareness and trust of the College.
This position is responsible for the development, promotion, and marketing of all college initiatives. The director should demonstrate strong communication, organization, planning, budgeting and decision-making skills. The director develops, articulates, and executes all marketing and communications strategies with the approval of the Chief Officer of Governance, Advancement & Community Relations.

Required Education/Experience::

Associate degree in marketing, communications, business or a related field and four (4) years of experience in marketing, communications or graphic design preferably in higher education; or an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job.

Preferred Education/Experience/Skills::

Bachelor’s degree in marketing, communications, business, or a related field, and two (2) years of experience in marketing, communications or graphic design preferably in higher education; or an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job.

Other Knowledge, Skills and Abilities::

Ability to maintain a flexible work schedule to include day and evening hours. Effective interpersonal skills and ability to communicate clearly and concisely, both orally and in writing with a diverse audience across multiple platforms. Demonstrated expertise in managing and developing marketing strategies, including drafting written and oral communications, social media, and digital marketing. Knowledge of print production, direct mail, video, web design, and photography. Expertise in marketing strategies for new student recruitment and retention and dual enrollment programs. Ideal candidates should possess a keen interest and proficiency in leveraging AI technologies to enhance and optimize communication strategies. Highly developed collaboration, relationship, and consultative skills. Ability to function in a leadership capacity and as part of a management team. Committed to an optimistic, “open door” and solutions-driven philosophy and to fulfilling the mission of the community college.


Marketing & Communications

Work Hours::


Posting Date::


Open Until Filled:


Special Instructions to Applicants::

Include writing sample(s) of marketing materials. Provide links to social media profiles you have used to promote yourself or an organization. You may attach as other document at the end of the application.

Duty and Responsibility::

Manage the development and design of marketing materials in coordination with the College to include targeted and strategic news releases, annual reports, internal and external publications, flyers and brochures. Develop story guidelines, identify feature stories and coordinate internal and external video and audio resources to fulfill video project needs.

Duty and Responsibility::

Follow enrollment trends, types of students, high school graduation and immersion levels, retention and stop-out student groups, and other potential sources of students and develop marketing strategies and recruiting targets for growing enrollment. Obtain information from Student Success, Academic Programs, and Continuing Education and other partners around the College to inform the work and decisions of the marketing and communications team. Partner with Institutional Effectiveness to mine and interpret data for decision-making.

Duty and Responsibility::

Develop and administer a strategic annual marketing plan and budget for the College consistent with deliberate application of the College’s brand, utilizing social media, written and oral communications, the College website and other publications in accordance with college and community’s highest priority needs.

Duty and Responsibility::

Develop and coordinate internal communications in accordance with the College’s needs to include, but not limited to, President’s Messages, draft correspondence, Campus Connect emergency messaging, public service announcements, weekly email and web announcements.

Duty and Responsibility::

Develop local, state and national media opportunities, preparing and delivering requested information in advance through coordination and coaching of respective personnel to ensure consistent and concise messaging. Coordinates delivery with the College’s Public Information Officer.

Duty and Responsibility::

Work to identify strategic opportunities to promote and advance the College, including an organized annual calendar of events that includes recruiting efforts, board meetings, student activities, graduation, semester start-ups, community functions, sports venues and targeting advertising.

Duty and Responsibility::

Manage staff, including assignment and prioritization of work, establishment of personal and professional goals, development of all staff, conducting performance evaluations, ensuring staff are trained, and that employees follow policies and procedures.


Working at Rowan-Cabarrus Community College

Our 102-acre North Campus is conveniently located in the North Carolina Piedmont, just off Interstate Highway 85 in Rowan County, within an hour's drive of several major cities. RCCC's 24-acre South Campus is conveniently located in Cabarrus County at the junction of I-85, NC 73, and Trinity Church Road.

Modern classrooms, fully equipped laboratories, shops, and learning resources are available at all campus locations. A highly qualified and dedicated faculty and staff stand ready to help students succeed as they are encounraged to learn in stimulating and innovative ways.

At Rowan-Cabarrus Community College, Continuing Education programs support the philosophy that learning is a lifelong activity. This division offers classes and short courses for professional development and community service courses of general interest at convenient times and locations.

Business and Industry Services' staff provide customized support for the community through the Small Business Center, New and Expanding Industry Training and Focused Industrial Training. The Small Business Center is designed to assist small business start-ups and to help existing businesses grow. The college's New and Expanding Industry Training office has earned national recognition for cooperative training efforts with area industries. Focused Industrial Training designs innovative educational programs for the service region's manufacturing sector.

An important function of the college is to provide educational programs on the pre-college level. Literacy Services offer adults the opportunity for meaningful social and occupational growth through Adult Basic Education (ABE), Human Resources Development (HRD), and the High School Equivalency Program (GED).


Rowan-Cabarrus Community College offers you an exciting opportunity to become a part of a community of educators and leaders who open doors for learning and personal growth.   We are committed to our vision of building sustainable futures through the power of learning, and we do this through a team of committed employees.   If you are looking for a career that is engaging, challenging, and rewarding, come join Rowan-Cabarrus.

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