Skip to main content

Events and Marketing Specialist (Administrative Analyst/Specialist - Exempt I) - Career & Leade...

San Francisco State University
San Francisco

View more

Employment Type
Full Time
Institution Type
Four-Year Institution

Job Details

Job no: 534458
Work type: Staff
Location: San Francisco
Categories: Unit 9 - CSUEU - Technical Support Services, Administrative, Probationary, Full Time

Working Title

Events and Marketing Specialist

SF State University

San Francisco State is an Equal Opportunity Employer and does not discriminate against persons on the basis of race, religion, color, ancestry, age, disability, genetic information, gender, gender identity, gender expression, marital status, medical condition, National origin, sex, sexual orientation, covered veteran status, or any other protected status. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting the Senior Human Resources Manager.

Applicants may visit for more information on SF State's policy prohibiting discrimination, and how to file an online report using the procedures under Executive Order 1096 Revised. Inquiries can be directed to the campus Title IX Coordinator and Discrimination, Harassment, and Retaliation Administrator by calling (415) 338-2032 or emailing

San Francisco State is a 100% Smoke/Vapor-Free Campus. Smoking or Vaping of any tobacco/plant-based substance is not permitted on any University properties.

The person holding this position may be considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

This position may be a "designated position" in the California State University's Conflict of Interest Code. The successful candidate accepting this position may be required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.


Career & Leadership Development

Appointment Type

This is a one year probationary position.

Time Base


Work Schedule

Monday through Friday; from 8:00am to 5:00pm

Anticipated Hiring Range

$4,925.00 - $5,473.00 Per Month ($59,100.00 - $65,676.00 Annually)

Salary is commensurate with experience.

Position Summary

The Division of Graduate Studies and Career Development (GSCD) offers several signature undergraduate and graduate student experiences connecting students to opportunities, including large-scale career fairs, graduate school research and competitions, and other associated division events. Reporting to the Director of Career & Leadership Development, the Events & Marketing Specialist will support the planning, logistics, marketing, communication, and execution of division events. Event coordination includes, but is not limited to, Part-Time Job Fairs, Grad School Fair, Career Fairs, On-Campus Interview Programs, Employer Information Sessions, Grad Preview Week, Graduate Research Competition, Graduate Research & Creative Work Showcase, and Distinguished Achievement Award Ceremony which involves aspects of scheduling, room reservations, ordering supplies, marketing/outreach, event registration, check in/out procedures and evaluation. The incumbent will assign tasks and train student assistant(s) assigned to assist with event coordination and marketing. The incumbent proactively seeks new and innovative methods for providing enhanced event planning and communication services to our students, faculty, graduate faculty, employer partners, and on-campus recruiters. The incumbent serves on cross-functional center teams, assisting with strategic planning initiatives and maintaining key liaison relationships with campus constituents.

Position Information

Graduate Studies & Career Development Event Planning & Coordination

  • Work with the Associate Dean and supervisor to plan, coordinate, promote, and execute all aspects of major, campus-wide career, graduate studies, and division events.
  • Oversee planning and scheduling of major division events and programs, including, but not limited to, Part-Time Job Fairs, Grad School Fair, Career Fairs, Graduate Research & Creative Works Showcase, the CSU Research Competition, and Grad Slam.
  • Coordinate all logistical aspects of the events, including venue arrangements, equipment, and catering; collaborate with division leadership to establish goals, timelines, work assignments, and budgets for events.
  • Recruit graduate student participants for graduate events; collaborate with academic departments and faculty to identify and encourage potential participants.
  • Provide on-site support during the events, and lead the division team in event-related tasks, e.g., check-in, setup, and other event related tasks.
  • Create and maintain event schedules to share with the division team, employers, graduate faculty, campus partners, etc.
  • Prepare and implement detailed production timelines, task lists, and day-of-event program sheets.
  • Coordinate department participation in programs and events including, but not limited to, New Student Orientation, Gator Fest, student life events, and special tabling events.
  • Work collaboratively with other department staff in planning specialized events.

Marketing and Communication

  • Develop and maintain a marketing and communications calendar for the division.
  • Collaborate with Graphic Designer on promotional and marketing collateral for various division events.
  • Ensure that social media and website content related to division events, programs, services, etc., is up-to-date and accurate.
  • Use Handshake to manage content for event details, announcements and registration.
  • Prepare and distribute graduate event announcements to the graduate student & faculty community, send formal invitations to selected campus partners.
  • Utilize email marketing platforms, campus flyers, and social media to increase event visibility.
  • Collaborate with University Communications to coordinate publicity and maximize event awareness, as well as maintain a consistent University message and branding.

Employer Engagement

  • Work with employers to develop marketing strategies for enhancement of employer presence on campus, which includes, but not limited to: campus recruitment, job postings, internships, career fairs, and class/organization presentations.
  • Actively communicate concerns or requests for additional information to employers on a consistent basis.
  • Promote positive employer relationships and assist employers in setting up Handshake profile; contact employers by phone or email; host and/or visit local businesses, government, and organizations to develop opportunities.
  • Maintain up-to-date knowledge of recruiting and market trends to share regularly with all staff members.
  • Use trends and assessment data to conceptualize, propose, and initiate new and innovative solutions to best engage with employers, manage events, and reach departmental goals.
  • Research the SF Bay Area market to identify new employment market niches and opportunities to meet the needs of SF State students.
  • Participate actively in various local, state, regional, and national organizations such as chambers of commerce, societies of human resource management, NACE, alumni chapters, etc.

Other duties as assigned

At All Times

  • Demonstrate behaviors that are in line with the User Friendly Principles (P530C) and Principles of Conduct for a Multi-Cultural University (P30D).
  • Demonstrate safe work practices for oneself, others and the office environment

Minimum Qualifications

Entry to this classification requires general knowledge and skills in the applicable administrative and/or program field with a foundational knowledge of public administration principles, practices, and methods. This foundation would normally be obtained through a bachelor's degree and/or equivalent training and administrative work experience involving study, analysis, and/or evaluation leading to the development or improvement of administrative policies, procedures, practices, or programs.

  • Working knowledge of and ability to apply standard theories, principles, practices, and techniques applicable to the program and/or administrative specialty to develop conclusions and make recommendations.
  • Thorough knowledge of policies, procedures, and outside regulations pertaining to the applicable program and/or administrative specialty.
  • Working knowledge of operational and fiscal analysis and techniques.
  • Ability to take initiative and independently plan, organize, coordinate, and perform work in various situations where numerous and diverse demands are involved.
  • Skill in the research, development and evaluation of policies and programs, including skill in the collection, evaluation, and interpretation of data to develop sound conclusions and make appropriate recommendations.
  • Expertise in investigating and analyzing problems with a broad administrative impact and implications. Ability to anticipate problems and address them proactively.
  • Demonstrated ability to effectively interpret, organize, and present information and ideas in written or presentation form.
  • Ability to train others on new skills and procedures and provide lead work direction.

Preferred Qualifications

  • Bachelor’s degree, or an equivalent combination of education and experience in the preferred areas of study to include business, marketing and communications
  • Professional demeanor and customer-focused approach
  • Must have strong written and verbal communication skills in order to establish and maintain working relationships with students, employers and the office/campus community
  • Able to compile, write and present reports
  • Demonstrated experience in day-to-day administration, evaluation and improvement of programs, preferably in a university environment or business perspective
  • Experience with databases—including data entry, records management and reporting—is essential
  • Requires competency in the following computer programs: Microsoft Windows, Word, Excel and PowerPoint
  • Familiar with current social media platforms and their effectiveness in promoting services and products to targeted audiences
  • Capable of working under pressure to meet deadlines and to handle multiple tasks and projects simultaneously
  • Attention to detail
  • Strong communication skills for communicating processes and policies
  • Strong phone and e-mail etiquette
  • Outstanding customer service skills to meet the needs of students, employers and SFSU staff
  • Ability to develop and maintain effective professional relationships
  • Strong initiative and ability to work independently
  • Ability to communicate effectively with a diverse student population


  • The incumbent must be able to competently interact with a culturally and ethnically diverse population of students, faculty and staff.
  • The incumbent is a student advocate for the Office of Career & Leadership Development, the Division of Graduate Studies & Career Development, and the Academic Affairs cabinet area.
  • Some travel to sites off-campus and work on weekends and evenings may be required.
  • Extended periods of the day may be spent in an office, working at a desk on a computer, or at meetings.
  • The incumbent facilitates presentations on a regular basis.
  • Must be able to safely lift 20 pounds.

Pre-Employment Requirements

This position requires the successful completion of a background check.

Eligibility to Work

Applicants must be able to provide proof of US Citizenship or authorization to work in the United States, within three business days from their date of hire.


Threaded through our Total Compensation package is a commitment to Bridging Life's Transitions. SF State is committed to providing our employees with a comprehensive program that rewards efforts that are appreciated by your colleagues, students and the customers we serve.

We offer a competitive compensation package that includes Medical, Dental, Vision, Pension, 401k, Healthcare Savings Account, Life Insurance, Disability Insurance, Vacation and Sick Leave as well as State Holidays and a dynamic Fee Waiver program, all geared towards the University's commitment to attract, motivate and retain our employee.

CSUEU Position (For CSUEU Positions Only)

Eligible and qualified on-campus applicants, currently in bargaining units 2, 5, 7, and 9 are given hiring preference.

Additional Information


Thank you for your interest in employment with California State University (CSU). CSU is a state entity whose business operations reside within the State of California. Because of this, CSU prohibits hiring employees to perform CSU-related work outside of California with very limited exception. While this position may be eligible for occasional telework, all work is expected to be performed in the state of California, and this position is assigned to on-campus operations.

CSU strongly encourages faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so. Any candidates advanced in a currently open search process are encouraged to comply with this requirement. The systemwide policy can be found at and questions may be sent to

The Human Resources office is open Mondays through Fridays from 8 a.m. to 5 p.m., and can be reached at (415) 338-1872.

Please note that this position, position requirements, application deadline and/or any other component of this position is subject to change or cancellation at any time.

Advertised: January 04, 2024 (9:00 AM) Pacific Standard Time
Applications close: Open until filled


Get job alerts

Create a job alert and receive personalized job recommendations straight to your inbox.

Create alert