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VP of Marketing, Communications and Outreach

Calbright College
Sacramento, CA

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Executive Administration Jobs
Vice Presidents
Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution

Job Details

The Position

Title: VP of Marketing, Communications and Outreach

Position Type: Full time

Requisition No: 24025

Category: Administration

Supervisor: President and Chief Executive Officer (or designee)

Last Updated: December 2023

Job Purpose: Oversee the strategic direction and tactical execution of Calbright’s

marketing, communications, media outreach, and executive communications.

Location: Remote, various locations throughout California

Salary Range: The beginning salary range for this position is Range EX-7,

(Steps 1-3) $188,070.93 - $207,383.52.

While we have paused the active recruitment for this position, we are still accepting applications.

Position Overview

Under the supervision and direction of the President & CEO, the vice president (VP) of marketing, communications, and outreach will oversee Calbright’s brand management and help lead the strategic direction and narrative voice of the college. The VP is responsible for the development and execution of overall communication, marketing, and outreach strategy and programs for Calbright. The VP should be an exceptionally articulate and concise synthesizer, analyzer, storyteller, and explainer of complicated legislative and political landscapes, academic and institutional endeavors, and college -and system priorities. This position, at the highest level, connects narratives and initiatives from across the College and is accountable for positioning Calbright as a proactive catalyst for change and the leading edge of the learning curve to better serve adult learners. The VP directs the development of effective internal and external communications, digital strategies, and executive communications tailored to a variety of target audiences/stakeholders, including adult learners, thought leaders, current and prospective students, funders, community and business leaders, elected officials, media, and other constituencies. The VP is also responsible for strategic, proactive, reactive, and crisis communications and may serve as the College’s most senior spokesperson. This individual is responsible for budgeting, reporting, analyses, recommendations, and a wide range of management responsibilities. In carrying out this work, the VP will manage a team in leadership of these functions and is a member of the President and CEO’s cabinet.

Essential Job Duties and Responsibilities

The duties below are representative of the role and are not intended to cover all of the duties performed within the scope of work.

  • Develop and execute immediate- and long-term strategies for Calbright and its programs to build awareness, engagement, understanding, and amplification of Calbright College’s mission, vision, and impact.
  • Oversee the development of messaging and positioning platforms in collaboration with the President and CEO, and executive team members to ensure consistency and discipline in all outbound communications.
  • Establish communications and thought leadership programs that elevate senior leaders, faculty, staff, and institutional priorities to proactively tell our story, communicate our unique value, clearly articulate our accomplishments, and build support for the vital mission of Calbright College.
  • Ensure programs of outreach and education are developed and executed that result in bipartisan support among elected officials to decrease or eliminate barriers to the growth, sustainability, and impact of Calbright College, and ensure continued access to state funding.
  • Drive digital and social media strategy and implementation to build awareness and increase outreach.
  • Ensure consistency across the organization of brand assets, including collateral and digital content.
  • Ensure the development of “customer service-oriented” systems that enable highly responsive communication between stakeholders (individuals and organizations) and Calbright College, and especially enable professional media to get the support they need for their work.
  • Build, refine, and maintain communication systems and processes to support the work of Calbright College’s Board of Trustees, including adhering to Brown Act requirements and any other needs of the Board or individual Trustees.
  • Develop emergency and crisis communications plans to enable Calbright College to nimbly respond immediately following the development of situations requiring an urgent and rapid response.
  • Foresee and respond to potential crises and lead crisis communications.
  • Work closely with the President and CEO and other executives on the leadership team to provide preparation, staffing, and support for thought-leadership events, public testimony, speaking engagements, listening tours, press interviews, and other public relations activities.
  • Develop and oversee strategy for marketing and outreach campaigns, leveraging digital mediums and in-person opportunities to effectively reach the college’s focus populations and partners.
  • Develop fluency of California Community Colleges system priorities to support executives on the leadership team in reinforcing Calbright College’s position as a thought leader in the system.
  • Support cross-functional efforts to assess Calbright College’s impact, innovation, and influence on all we serve and seek to serve, including underserved adult learners in California and employers, industry, and related labor unions.
  • In collaboration with executives on the leadership team, identify content and lessons learned for publication externally to inform and influence partners and policymakers.
  • Contribute to team efforts by completing other assignments and serving on project teams as assigned.
  • The VP is responsible for recruiting, training, development, work assignments, and appraisal of their direct reports as defined in the Calbright College’s organization chart. The role provides executive-level leadership of the functions listed in this position description and others as may be assigned by the President and CEO (or designee).
  • Perform other related duties as assigned that support the objective of the position.

Knowledge, Skills, and Abilities

  • Contribution to team efforts by participating in assignments that may not be included in or part of this position description, serving on program teams as assigned, and achieving related results as required.
  • Knowledge of strategic planning principles and practices.
  • Knowledge of advanced mass communications best practices and strategies.
  • Knowledge of project management best practices and principles.
  • Knowledge of political and legislative processes.
  • Knowledge of applicable laws, statutes, initiatives, policies, regulations, and other outcomes of legislative processes.
  • Ability to develop and implement marketing, communications, and outreach plans that achieve specific, measurable results.
  • Ability and experience writing speeches, op-eds, statements, testimony, and leading media relations activities.
  • Supervisory responsibilities include training, supervision, evaluation, and performance management of assigned supervisors and staff.
  • Knowledge of, or ability to learn, the rules, regulations, collective bargaining unit agreements, and procedures affecting assigned employees.
  • Ability to manage multiple priorities and understand the work of every department across the College.
  • Knowledge, skills, and ability regarding the use of business applications, including G Suite, Slack, Zoom, Asana, Apple computers, and the general use of basic technology.
  • Exceptional verbal and written communication skills, and especially story-telling abilities.
  • Skills in supervision and interpersonal relationships.
  • Ability to work in a collegial, collaborative environment.
  • Ability to respond effectively to the most sensitive inquiries or complaints in written and spoken English.
  • Ability to effectively present information to top management, public groups, or boards in English.
  • Ability to define problems, collect data, establish facts, draw valid conclusions, and present/explain in a concise manner.
  • Demonstrate understanding of, sensitivity to, and respect for the diverse academic, socio-economic, ethnic, religious, and cultural backgrounds, disability, and sexual orientation of community college students, staff and faculty.

Minimum Qualifications

  • Relevant Bachelor’s degree (BA/BS) or equivalent required; Master’s degree preferred.
  • A minimum of ten (10) years of progressively responsible-related experience is required. At least five (5) years should include supervision experience that may include leading teams of subject matter experts in areas such as graphic design, content creation, digital/social engagement, media relations, communications, and marketing.

Desired Qualifications

  • Previous experience navigating large, complex, regulated systems, environments, organizations, and political issues. This may be in the form of academic, advocacy, governmental, elected politics, and/or in a venture-backed start-up experience.
  • Experience with California (or comparable) public sector procurement and finance requirements, especially as they relate to external services contracts.
  • Innovative mindset and navigation of large, complex, and politically-charged organizations and environments.

Working Conditions and Travel

  • Calbright College is a statewide online college where all instruction and support are done via various online technologies both in person and remotely. Calbright College has administrative offices in Sacramento available for use. When working remotely, employees should be able and willing to use digital communication tools as used by the college, and have the ability to work on a computer for extended periods of time.
  • Regular attendance is considered an essential job function; the inability to meet attendance requirements may preclude the employee from retaining employment.
  • The person holding this position is considered a mandated reporter under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in Calbright College policies, procedures, and Title IX.
  • Calbright College celebrates all forms of diversity and is deeply committed to fostering an inclusive environment where students, staff, administrators, and faculty thrive. Individuals interested in advancing Calbright College’s strategic diversity goals are strongly encouraged to apply. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose.
  • Requires the ability to function in a remote online instructional environment performing work of primarily a sedentary nature. Requires the ability to use hearing and speech to make presentations to groups and carry on conversations over the phone and in person. Requires speaking skills to communicate with staff and students in one-on-one and small group settings, on the phone, and to distinguish sound prompts from various types of equipment. Requires near visual acuity to read printed materials and computer screens. Requires sufficient hand/arm/finger dexterity to retrieve work materials, operate a personal computer keyboard, and operate standard office equipment. Requires the ability to lift and/or move up to 25 pounds.
  • Regular travel, mostly within California and outside of the state, will be required to carry out duties and responsibilities.
  • Work is performed indoors where minimal safety considerations exist.

Equal Employment Opportunity

Calbright College provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, veteran status, disability or genetics. In addition to federal law requirements, Calbright College complies with applicable state and local laws governing nondiscrimination in employment.

Who We Are

Calbright College is one of California’s newest community colleges – the first statewide, online campus designed to bridge the gap between employers with unfilled positions and students who don’t have either the time or money to attend a traditional school. Our mission is to increase economic mobility and close equity gaps for working adults who lack easy access to traditional forms of higher education by offering online, flexible, affordable, skills-based programs that provide tangible economic value for both working adults and hiring managers.


Calbright College is one of California’s newest community colleges – the first statewide, online campus designed to bridge the gap between employers with unfilled positions and students who don’t have either the time or money to attend a traditional school. Our mission is to increase economic mobility and close equity gaps for working adults who lack easy access to traditional forms of higher education by offering online, flexible, affordable skills-based programs that provide tangible economic value for both working adults and hiring managers.

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