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Public Communications and Marketing Specialist

Job Details


H W Odum Inst Res Social Sci-631300

Career Area :

Public Relations/Communications/Marketing

Posting Open Date:


Application Deadline:


Open Until Filled:


Position Type:

Permanent Staff (EHRA NF)

Working Title:

Public Communications and Marketing Specialist

Appointment Type:

EHRA Non-Faculty

Position Number:


Vacancy ID:


Full Time/Part Time:

Full-Time Permanent



Hours per week:


Position Location:

North Carolina, US

Hiring Range:

$67,000 - $83,965

Proposed Start Date:


Primary Purpose of Organizational Unit:

Founded in 1924, the Odum Institute for Research in Social Science provides training, consultation, and research support services to faculty, staff, and students across the UNC-Chapel Hill campus and beyond. Odum expands Carolina’s impact by providing education and support for planning, implementing, and disseminating research. We work to advance rigorous and reproducible research across the data, social and health sciences, while building collaborative, trans-disciplinary research networks. Positioned in the Office of the Vice Chancellor for Research, the Institute is funded through state/university appropriations and grants/contracts led by Institute staff.

Position Summary:

The Public Communications Specialist develops and leads, with input from Odum Institute staff the following three areas of responsibility: 1) Communications; 2) Graphics, publications, and editorial services; and 3) Digital automation, data analytics, digital accessibility, and business development.

This position creates and leads an integrated, engaging, and effective approach to communications using a variety of messaging strategies and platforms to communicate the impact of ODUM’s research and research support, including describing research findings and data, and developing strategies to disseminate the Institute’s consulting and data management work to an increasingly diverse, multi-faceted, domestic, and international audience. The incumbent will work closely with members of the senior leadership team to develop the Institute’s messaging strategy in accordance with emerging initiatives and core programs at this research institution. The position is the leader and architect for the Institute’s social media accounts, print publications, and website.

This position supervises one part-time position in Odum’s communications, graphics, and publications unit, which is responsible for the following activities: preparing reports, presentations, publications, Institute and project branding, and web design. Services include working with researchers involved in original data collection to enhance respondent participation and facilitating the dissemination and interpretation of research findings.

This position leads the Center’s digital automation, data analytics, digital accessibility, and business development efforts. The incumbent will work with Odum staff to identify recurring processes to be automated and will carry out this work. In addition, the position will lead the effort to create data analytics reports to help inform business decisions and improve efficiencies, will help with digital accessibility issues, and will facilitate advancement and fundraising efforts through alternative funding streams beyond grants.

* Designs, deploys, and maintains websites and web applications for the unit, works closely with constituents to make sure website functionality and content is updated as needed and ensures any related technical issues are resolved quickly.
* Responsible for web and media design strategy and execution, including, but not limited to interactive web and digital media, web presence looks and feel, content creation, and web copy.
* Identifies and learns new web and media technologies to enhance web development services and improve Odum’s research communications.
* Provides expertise and proposes ideas to make the web site(s) more intuitive for clients and external audiences.
* Creative design lead for planning and execution of comprehensive media strategy to support the core mission of the Odum Institute for Research in Social Science of the University of North Carolina at Chapel Hill
* Provides consultation services to Principal Investigators, Program Managers, and project team members on the design of websites, appropriate use of applications, and database specifications.
* Provides supervision to the media assistant.
* Gathers and analyzes metrics (Google analytics, social media insights, and training data) in order to facilitate strategic decision-making and to strengthen the Odum brand.
* Other duties as assigned by management to meet business needs.

Minimum Education and Experience Requirements:

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Required Qualifications, Competencies, and Experience:

* Relevant Baccalaureate degree required (or foreign degree equivalent). All degrees must be received from appropriately accredited institutions.
* 3 years of relevant experience in communications, publications, or journalism required.
* Experience managing a digital communications enterprise with web and social media presence.
* Demonstrated analytical and strategic planning ability, strong interpersonal and communications skills (oral and written), and a commitment to service and teamwork.
* Previous supervisory experience is required.
* Strong interpersonal, organizational, and writing skills.
* Must have a strong understanding of, and be able to communicate, the goals and objectives of a university-wide, research, education and service center/institute, an organization with multiple service delivery functions subject to the external expectations of policy makers, federal agencies, and the legislature.

Preferred Qualifications, Competencies, and Experience:

* Strong organizational, administrative and time-management skills, plus meticulous attention to detail and commitment to meeting deadlines.
* Initiative and judgment to independently problem solve and prioritize in a pressured environment.
* Ability to direct multiple tasks with competing priorities.
* Excellent management and leadership skills, with an ability to guide and mentor staff and contractors while delegating assignments as needed to meet critical deadlines.
* Demonstrated ability to gain consensus among multiple stakeholders in a decentralized environment.
* Demonstrated experience building effective communications plans.
* Experience in a college or university setting, non-profit service organization, or the private sector related to communications and public affairs.
* Thorough understanding of marketing permissions, copyright, and all aspects of intellectual property management for communications.
* Preferred knowledge of web and digital accessibility requirements.
* Experience leading digital automation projects, also a plus.
* Master’s degree in a discipline related to the area of assignment, or equivalent combination of training and experience.
* The ability to work with diverse groups of students, faculty, and administrators at a research university; experience in strategic marketing planning and research communications strategy; experience developing and managing multiple forms of relevant media, including social media, e-newsletters, websites, and other digital media.
* Strong social media content creation.
* Experience with creation of interactive web and digital platforms.
* Strong interpersonal, organizational, and writing skills.
* Strong skill set in web site design and implementation.
* Familiarity gathering and analyzing metrics (Google analytics, social media insights, and training data) in order to facilitate strategic decision-making. Event planning and coordination skills also preferred.

Campus Security Authority Responsibilities:

Not Applicable.


The nation’s first public university is at the heart of what’s next, preparing a diverse student body to become creators, explorers, innovators and leaders in North Carolina and throughout the world. Carolina’s nationally recognized, innovative teaching, campus-wide spirit of inquiry and dedication to public service continue the legacy that began in 1795 when the University first opened its doors to students.

Here, in one of America's most beautiful college settings, we offer exceptional careers in richly diverse fields. Come explore what UNC-Chapel Hill has to offer you.

Undergraduate Enrollment: 19,117

Graduate/Professional Enrollment: 10,894

Total Student Enrollment: 30,011

Founded: 1789, as the first state university in the United States

Type of Institution: Public, four-year

Undergraduate Admission: 15,961

Graduate/Professional Enrollment: 10,039

Total Student Enrollment: 26,000

Faculty: 3,000

Percentage of faculty who hold Ph.D.s or the highest degrees in their field: 94 percent

Faculty/student ratio: 1/14

Location: UNC is located in the heart of Chapel Hill, the best college town in America! It's a friendly town of about 40,000 in the geographical center of North Carolina. Chapel Hill is at the western point of the Research Triangle, an area of about one million people, comprised of Chapel Hill, the cities of Durham and Raleigh, and the Research Triangle Park, home of many corporate offices and scientific research centers. Carolina is about 30 miles from the state capital, Raleigh, and 20 minutes from Raleigh-Durham International Airport.

Chapel Hill's main street, Franklin Street, borders the campus and offers shops, coffee houses, cafés, movie theaters and houses of worship. The town has a historic district, museum, library, parks, malls, and many recreational facilities.

Origins of Carolina's students: 82 percent of UNC's freshmen are from North Carolina and 18 percent are from out-of-state. Our students come from 42 different states and our international students represent 37 countries.

Size of freshman class: Approximately 3,400

Class size: Barely five percent of undergraduate classes contain more than 100 students; two-thirds of undergraduate classes have fewer than 30 students. Forty-one percent have fewer than 20 students, including First Year Seminars, in which first-year students work closely with professors.

Sports and athletic programs: UNC is an NCAA Division I school with 28 varsity teams. Carolina is the proud home of the Dean Smith Center, Kenan Stadium, Carmichael Auditorium, Koury Natatorium, and many other fine athletic facilities. Students join more than 60 intramural and club sports, which include baseball, bowling, crew, golf, lacrosse, rock climbing, rugby, tae kwon do, and ultimate frisbee. The Student Recreation Center offers weight training, aerobics, stair machines, and all the equipment you would expect to find at a great health club! Carolina offers a newly renovated outdoor pool and indoor pools, a golf course, tennis courts, and the longest zipline in America!

Number of residence halls: Incoming undergraduates will live in one of Carolina's 29 residence halls, which are wired for Internet access and cable television.

Scholarships and financial aid: About 40 percent of UNC-Chapel Hill students receive scholarships and/or some form of financial aid.

Special research institutes: Institute for Research in Social Science, Institute of Outdoor Drama, Morehead Planetarium, Kenan Institute of Private Enterprise, Institute of Government, Institute of African American Research.

Career services: On-campus counseling, job fairs, résumé writing service, internships, placement services.

Technological facilities: Students find multiple uses for Carolina's state-of-the-art technological resources. They can access Carolina's computer services through Academic Technology and Networks, which manages academic computing, e-mail, microcomputing labs, interactive media presentation, video and classroom support, and a help desk. The MetaLab oversees the development of SunSITE, one of the world's busiest digital library and electronic publishing projects.

Students may open e-mail accounts, and many use campus computer resources to construct personal Web pages. Students in residence halls have hardwired network connections to the Internet and cable television in their rooms. At the ATN Training center, students may take classes on software packages and utilities. Computer labs are available for student use all over campus.

Carolina Computing Initiative: Beginning with the freshman class of 2000, undergraduates must purchase laptop computers. The University has arranged for IBM to offer computers at excellent prices. Students, faculty, and staff will enjoy cost savings, higher quality compatible equipment, and better technical support through CCI.

The Study Abroad program allows students to live and learn in Europe, the Middle East, Asia and the Pacific Rim, Africa, and the Americas.

The Honors Program offers special seminars, research programs, and the chance to design your own independent studies.

Carolina students spend time in public service through student organizations, the Campus Y, the Carolina Center for Public Service, and courses that incorporate community service.

UNC's chapter of Phi Beta Kappa, a national collegiate honor society, is the oldest in North Carolina, dating from 1904. There are many other honorary societies at Carolina.

UNC offers ROTC programs in all branches of national military service.

Through the First Year Seminars program, first year students will understand what it means to study at a premier research university. They will learn from faculty members and share in their research in seminars of no more than 20 students.

Life outside the classroom: More than 370 clubs, teams, and student organizations offer something for everyone! You can choose from among musical and dramatic performing groups, publications, ethnic and religious clubs, the Campus Y and other service organizations, fraternities and sororities, and pre- professional organizations. Whatever your interests, you will find others at Carolina who share them!

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