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Director of Digital Marketing - Penn Engineering

Employer
University of Pennsylvania
Location
School Eng & Applied Sciece - 107 Towne

Job Details

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Posted Job Title

Director of Digital Marketing - Penn Engineering

Job Profile Title

Director B, Arts and Media, Communications and Marketing

Job Description Summary

Penn Engineering’s world-acclaimed faculty, state-of-the-art research laboratories and highly interdisciplinary curricula offer an experience that is unparalleled. Innovation and technology drive every program and transform the fundamentals of what future engineers are learning. http://www.seas.upenn.edu/

Reporting to the Executive Director of Marketing and Communications at Penn Engineering, the Director of Digital Marketing will lead the social media and digital media efforts across platforms to communicate Penn Engineering news and coordinate content across all six Penn Engineering academic programs. The Director of Digital Marketing will be the digital eyes and ears of what is happening at the School and what needs to be communicated internally and externally. Through strategic planning and social media guidance, the Director is also a steward of Penn Engineering’s digital public profile, promoting Penn Engineering as one of the world’s leading schools for engineering and research, as well as planning and implementing emergency messaging. What’s more, social media strategy complements the overall storytelling around the Dean’s priorities, which requires an understanding of audiences, reach, and engagement.

The Director of Digital Marketing will work closely with the editorial team, media relations, and communications and digital media teams across the School and University to write, edit, design, and package content for a wide array of audiences. The Director oversees strategy and planning for all the programs’ social media platforms (currently Facebook, Instagram, LinkedIn, Twitter, YouTube), website content, user experience and email marketing, and provides editorial oversight to those at the School working on those platforms.

Job Description

Job Responsibilities

  • In collaboration with the senior leadership, identify opportunities for social media communication for internal Penn Engineering audiences and for external audiences.

  • Forge and manage relationships with a wide range of social media teams across the University.

  • Develop, plan, guide, and execute Penn Engineering’s social media strategy, including the creation of unified messaging that advances strategic goals and maximizes impact and engagement.

  • Continuously identify creative ways to enhance, promote, and cover Penn Engineering achievements, events, and news across digital communications streams.

  • Manage and oversee Penn Engineering email marketing, website content strategy and user experience.

  • Create content for a wide variety of digital media, including writing, rewriting, editing, proofreading, and fact-checking.

  • Streamline the coordination and approval process for digital, audio, and visual story development.

  • Stay abreast of digital media trends to optimize Penn Engineering’s approach.

  • Communicate and educate others across the School on the best practices for social media and fine-tune them based on data and analytics.

  • Review and assess content to ensure it adheres to Penn Engineering and University brand messaging and goals.

  • Prepare regular reports to inform senior leadership and colleagues across the School about trends, lessons learned, successes, and areas of opportunities that were identified

  • Develop and enhance internal systems that enable the office to work more collaboratively across teams.

  • Troubleshoot digital media issues as needed.

Qualifications

  • Bachelor’s degree and four to six years of communications, public relations, web content management, and social media experience or an equivalent combination of education and experience.

  • Advanced writing, editing, and verbal skills, especially for social media.

  • Sophisticated judgment about the relative newsworthiness of developments concerning the University. Discretion and the ability to keep confidences.

  • Ability to interact effectively with senior administrators and faculty.

  • Fluency with essential computer skills, Microsoft Suite, Adobe Creative Suite, and Google Docs.

  • Skill with social media platforms and publishing tools and an ability and willingness to quickly learn new platforms and applications.

  • Strong attention to detail and consistency in meeting deadlines.

  • Ownership of the end work product, flexibility in adapting to constructive feedback.

Preferred Qualifications:

  • Organized work ethic, a sense of calm under pressure, and a belief in team spirit.

  • Experience with Sprout Social, SalesForce, Basecamp, Airtable, Monday.com, QuickBase, or other product management tools.

  • Experience working with Canva.

  • Experience editing video on mobile and desktop platforms.

  • Knowledge of digital accessibility.

Job Location - City, State

Philadelphia, Pennsylvania

Department / School

School of Engineering and Applied Science

Pay Range

$61,046.00 - $105,000.00 Annual RateSalary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, as well as internal and market factors and grade profile.

Affirmative Action Statement
Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements
Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

University Benefits

  • Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family’s health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.

  • Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.

  • Retirement: Penn offers generous retirement plans to help you save for your future. Penn’s Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.

  • Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family—whatever your personal needs may be.

  • Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you’re newly hired, you won’t have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.

  • Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That’s why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.

  • Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.

  • University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University’s libraries and athletic facilities, or visit our arboretum and art galleries. There’s always something going on at Penn, whether it’s a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you’re right in the middle of the excitement—and you and your family can enjoy many of these activities for free.

  • Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.

  • Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.

  • Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.

  • Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.

To learn more, please visit: https://www.hr.upenn.edu/PennHR/benefits-pay

Organization

Welcome to the University of Pennsylvania! Penn is the largest private employer in Philadelphia and is a world-renowned leader in education, research, and innovation.  

Across our 12 highly-regarded schools, more than 25,000 students, and more than 4,000 faculty members, we become one university: a wide-ranging, ever-changing community that draws its strength from a multitude of races, ethnicities, genders, sexual orientations, historical traditions, ages, religions, disabilities, veteran status, interests, perspectives, and socioeconomic backgrounds. 

Penn carries on the principles and spirit of its founder, Benjamin Franklin: entrepreneurship, innovation, invention, outreach, and a pragmatic love of knowledge. Franklin's practical outlook has remained a driving force in the university's development. To learn more, visit About Penn

Vision

 

As engines of knowledge and new ideas, universities have the unique potential to define the future rather than be defined by it; to pioneer change rather than merely manage it. To do so requires a plan both visionary and pragmatic. The Penn Compact 2022 motivates community members to innovate, be radically inclusive, and positively impact their local, national, and global communities. 

 

Penn’s fundamental priorities — increasing access, integrating knowledge and engaging locally, nationally and globally — are supported by the three core values that make us uniquely Penn: inclusion, innovation, and impact. 

 

Learn about the signature initiatives of the Penn Compact 2022:  

 

Diversity 

 

Understanding and appreciating diversity is one of Penn's most important priorities and is fundamental to success in today's world. 

 

Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class. 

 

To learn more about Diversity and Inclusion at Penn visit: 

 

Benefits 

 

Penn offers a wide range of benefits and perks - from Penn's retirement Matching Plan to bike repair stations to access to the full LinkedIn Learning library to adoption assistance to workshops at the letterpress and book arts studio and much more! 

 

Campus and Beyond

 

We invite you to explore our campus and its stately buildings and state-of-the-art facilities. 

 

Try our self-guided tour! Come and visit

 

Learn about sustainability at Penn

 

News 

 

Stay up-to-date with Penn's response to COVID-19: Coronavirus Information & Resources

 

Penn supports news publications that tell the ongoing story of the University community, communications services for external media, telephone and video services, and other media resources: Campus Media 

 

Connect with us!  

 

Instagram: @uofpenn 

Twitter: @Penn 

 

 

Company info
Telephone
(215) 898-7372
Location
3451 Walnut Street
Philadelphia
PA
19104
US

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