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Manager of Annual Giving Communications

Job Details

Responsibilities and Duties
·         Manage the creation of content for, but not limited to: direct mail, marketing/reading materials, electronic solicitations, website copy, social channels, and acknowledgements. When needed, work with internal and external stakeholders to create written and graphic material. Write clear, grammatically correct, and engaging pieces in different styles for a variety of content types and audiences. Materials would include (but not limited to) articles, alumni success stories, remarks, talking points, web content, brochures, and other materials as requested.

·         Coordinate with University Marketing and Communications and Senior Director of Advancement Marketing to ensure that all work is completed, adheres to the university brand, as well as the comprehensive campaign standards when appropriate. Also, work independently to create content on deadlines through all stages of work: submit drafts, complete text, coordinate clearance processes, synchronize revisions from various stakeholders, and finalize written product. Fulfill additional writing and outreach assignments as needed (such as annual giving day, and the philanthropy engagement center. Work with colleagues in marketing and communications to develop related and relevant content.

·         Initiate, solicit and/or develop story ideas that bring our theme/message to life. Provide content updates on the university advancement pages and support the assistant director to ensure that the online giving platform is updated.

·         Work collaboratively with University Advancement team members to ensure that solicitations are approved, tested, and sent out on time. Work with alumni through both the alumni relations and stewardship offices to develop interviews and stories for stewardship and fundraising.

·         Work collaboratively with colleagues in annual giving to develop a strategic marketing and communications blueprint for a successful annual giving campaign.

·         Develop, create, and maintain customized reports, mailing lists, and mail mergers using Excel and Word.

·         Work with mail houses, oversee and manage the distribution logistics for direct mail. Collaborate with the university's procurement office when needed.

·         Other duties as assigned.

Qualifications and Skills
·         Bachelor's degree.

·         Understanding of media relations, and digital media strategies.

·         Solid editing and researching skills, excellent communication abilities (oral and written), strong attention to detail, and organizational skills.

·         Interpersonal skills, teamwork, and the ability to work collaboratively across different departments and teams.

·         Preference given to candidates with a degree in related fields such as Communications, Marketing, English/Creative Writing, or a relevant Humanities discipline.

·         Preference given to candidates who are familiar with CRM programs like Salesforce and Adobe design suite.

·         Preference given to candidates with a background in fundraising, donor relations, and an understanding of Towson University's philanthropic community.

Organization: University Advancement Division
Job Posting: Sep 18, 2023


Towson CampusTowson University (TU; was founded in 1866, is recognized by U. S. News and World Reports as one of the top public universities in the Northeast and Mid-Atlantic regions, and is Baltimore’s largest comprehensive university, and the largest public, comprehensive institution in the University of Maryland System. TU enrolls over 18,000 undergraduates and nearly 4,000 graduate students across six academic colleges (business, education, fine arts, health professions, liberal arts, science & mathematics), has over 865 full-time faculty, and offers more than 65 bachelor’s, 45 master’s, and 5 doctoral programs. Towson University offers many cultural, educational and athletics programs and events that are open to the public ranging from concerts and lecturers to Division I college sports.

Towson Students Our centrally located campus sits on 330  rolling green acres and is 10 miles north of  Baltimore, 45 miles north of Washington  D.C., and 95 miles south of Philadelphia.  The town of Towson, MD. has a population  of approximately 52,000, with tree-lined  streets, shops, restaurants, movies, bookstores, a county library branch, live music venues, and is in walking distance of the TU campus. Towson was established in 1750 and is the seat of Baltimore County government.

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