Director of Brand and Marketing Operations

Indiana Wesleyan University
Marion, IN

View more

Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution

Job Details

Job no: 493363
Work type: Administrative (Full Time)
Location: Marion, IN
Categories: Admissions/Recruiting/Enrollment

Job Title: Director of Brand and Marketing Operations

Reporting Relationship: Chief Marketing Officer

Unit: Central Administration

Department: Marketing Operations-Central Administration

Campus Location: Maxwell Center

Summary of Position: The Director of Brand & Marketing Operations performs a vital role in the brand, marketing, and communications team at IWU. This role will have oversight of the University’s various business units, including IWU-Marion, IWU-N&G, and Wesley Seminary. This role will ensure the university brand is represented with a clear, consistent, and effective messaging and design, which ultimately drives IWU enrollment, fund-raising, and student and alumni engagements. They will also serve as an intermediary between clients and the creative and marketing technology departments, providing guidance that ensures client needs are met and brand standards are upheld. This role will collaborate closely with cross-functional creative and technology team members, university constituents, and external agencies and vendors in order to achieve brand, marketing, and communications objectives.

Duties and Responsibilities

  • Manages the Brand and Marketing Operations team to ensure high-quality deliverables while maintaining brand standards
  • Delegates to team members; supervise and evaluate their performance; and handle other administrative and personnel functions
  • Serves as the primary interface with academic and operational units, internal constituents, and external vendors and agencies for developing and updating content related to campaigns, programs, and other marketing materials
  • Creates and nurtures relationships with internal clients by addressing their brand, marketing, and communications needs and concerns, assessing project and resource requirements, and managing expectations of clients when scoping and executing deliverables
  • Identify brand opportunities, perform competitive analysis, co-develop brand and marketing strategies, including Go-To-Market (GTM) plans, and brand creation, and maintain brand integrity through policing marketing and outreach vehicles associated with the university
  • Monitor market trends, coordinate an understanding of consumers, and ensure agencies are hitting KPIs
  • Creates project estimates, plans, and timelines that consider what each deliverable requires and what resources may be needed; discussing impact against other priorities in the queue with team leads
  • Manages process and the tracking of all jobs using project management software and produces reports/updates as needed on the status
  • Participates in team-based brand, marketing, and communications planning to align strategies and deadlines across various concurrent projects and initiatives as needed
  • Represents Marketing on Program Launch initiatives and in other meetings related to new programs, new partnerships, and other initiatives where marketing involvement is required
  • Provides oversight in the selection of and relationships with vendors
  • Oversees the production and ordering of all print projects”
  • Oversees the ordering and placement of promotional items
  • Create, produce, manage/forecast and reorder promotional inventory as needed
  • Oversees the coordination of promotional materials, literature, and displays to university field team members attending or representing IWU at conferences and meetings
  • When needed, must attend various university functions outside of normal hours of operation
  • Assist with other duties as assigned

Qualifications: According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.


  • Bachelor’s degree in Marketing, Public Relations, Communications, Business, or related field required


  • Five or more (5+) years of brand and marketing operations experience
  • Experience with budget management
  • Demonstrated experience in project management, working with creative teams
  • Experience with project management software (i.e., Wrike)
  • Five or more (5+) years of supervisory experience required
  • Higher education experience preferred
  • Demonstrated ability to work effectively with individuals from diverse communities and cultures

Required Skills

  • Ability to work consistently with detailed assignments
  • Ability to work independently on tasks and projects
  • Good computer skills with experience in word processing, spreadsheets, and database usage
  • Ability to plan, organize, and coordinate work assignments independently, with a demonstrated ability to work as part of a team toward organizational objectives
  • Knowledge of graphic design principles preferred
  • Familiarity with industry best-in-class creative software/tools (e.g., Adobe Creative Suite, etc.)
  • Superior communication skills
  • Ability to work independently and under time constraints.

Diversity Statement

IWU commits to create a community that reflects kingdom diversity. We will foster an intentional environment that exhibits honor, respect, and dignity. Acknowledging visible or invisible differences, our community authentically values each member’s earthly and eternal worth. We refute ignorance and isolation and embrace deliberate and courageous engagement.


As a religious educational institution operating under the auspices of The Wesleyan Church, Indiana Wesleyan University is permitted and reserves the right to prefer employees on the basis of religion (42 U.S.C., Sections 2000e-1 and 2000e-2).

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Employees will be required to follow other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.

Advertised: 13 Sep 2023 US Eastern Daylight Time
Applications close: 10 Dec 2023 US Eastern Standard Time


A vision that began over 100 years ago has taken full form as today's Indiana Wesleyan University – a Christian comprehensive university committed to liberal arts and professional education.

IWU is an energized community. Its spiritually rich learning environment, academic commitment and caring instruction develop in students the knowledge, skills and disposition to change the world for Jesus Christ.

The following profile information will help you know a little more about IWU:

  • The Indiana Wesleyan University Story is one of faithfulness, remarkable growth, innovation, and the joyful expectation of God's next chapter for the University.
  • IWU was initially accredited in 1966 by the Higher Learning Commission of the North Central Association of Colleges and Schools and has maintained its Accreditation since then. Other agencies and associations also accredit individual IWU programs.
  • IWU is committed to several Distinctives, ranging from a Christ-centered educational experience to a commitment to comprehensive student support.
  • We are resolute in upholding our Mission and Values, including our mission to be a Christ-centered academic community committed to developing students in character, scholarship and leadership.
  • Our Academic Structure encourages innovation in education and honors academic achievements by students and faculty alike.
  • IWU is an institution of The Wesleyan Church, a worldwide body of evangelical Protestant believers with its roots in John Wesley's Methodism.

Indiana Wesleyan University is the largest member of the Council for Christian Colleges and Universities and one of the largest employers in Grant County, Indiana.

Nearly 3,000 students are enrolled in traditional programs on the University’s 350 acre residential campus in Marion, Indiana. Most buildings on the Marion campus have been built in the past 25 years, so students live and learn in a visually striking environment with well-appointed residence halls and academic facilities, all on a campus that is only an hour away from both Fort Wayne and Indianapolis.

IWU-Marion offers more than 80 undergraduate degrees and an expanding list of graduate degree programs to residential students representing more than 80 Christian denominations and 10 foreign countries.

More than 8,000 adult learners attend classes through IWU-National & Global online or at education centers in Indiana, Kentucky, and Ohio. IWU-National & Global offers over 100 degree programs at the associate's, bachelor’s, master’s, and doctoral levels.

Wesley Seminary, founded in 2009, is headquartered on the Marion, Indiana, campus of IWU. Wesley Seminary offers a practical online path for working ministers to obtain a graduate- or doctoral-level degree while applying weekly knowledge to their local ministry contexts.

Company info
4201 S Washington Street
United States

Get job alerts

Create a job alert and receive personalized job recommendations straight to your inbox.

Create alert