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Sr. Associate Director of Advancement Communications and Marketing

Employer
Denison University
Location
Granville, OH

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution

Job Details

Position Type:

Administrative Staff

Classification Title:

Administrative Staff

Position Title:

Sr. Associate Director of Advancement Communications and Marketing

Position Number:

A00577

Pay Grade Level:

AD 01

Department:

Institutional Advancement

Posting Number:

S 121301203

Full or Part Time:

Full Time

Basic Function:

The Sr. Associate Director of Advancement Communications and Marketing will contribute to and help manage all Advancement Communication and Marketing activities. The ideal candidate will work closely with the director to design and implement a comprehensive marketing and communications strategy that supports Institutional Advancement’s short and long-term fundraising and engagement goals.

  • Assist in writing, creating, implementing, managing, and optimizing content across multiple channels, including email and e-newsletters, websites, social media, virtual events, and direct mail.
  • Communications and marketing strategy development, execution, and automation.
  • Audience segmentation and CRM integration.
  • Marketing campaign planning, strategy, and management, with an emphasis on digital communications.
  • Analytics implementation and dashboard building.
  • Basic web strategy and HTML coding skills.
  • Writing and editing, including landing pages, web/blog content, emails, newsletters, ad copy, social media, and press releases.
  • Basic graphic and visual design, including familiarity with Adobe Creative Suite.
  • Adherence to and promotion of AP Style and university brand standards.

Essential Job Functions:

  • Refine and track progress toward team goals that have the greatest impact on the fundraising and engagement goals of Institutional Advancement.
  • Write, plan, and edit content for key Institutional Advancement communications, including but not limited to solicitations, donor proposals, stewardship/impact reports, invitations, event programs, targeted emails, and event scripts.
  • Collaborate with divisional and campus partners, consultants, and contractors who support the writing and development of advancement communication and collateral materials.
  • Project manage communication, marketing, and collateral projects, ensuring all internal and external partners are aware of and effectively executing project plans while meeting deadlines.
  • Manage a detailed project calendar and monitor project updates and deadlines. Communicate proactively regarding challenges that could interfere with project completion, keeping stakeholders informed.
  • Develop new and refine existing project workflows to ensure the efficient, repeatable, and high-quality delivery of work product.
  • Ensure key advancement messages are incorporated into IA and university communications and marketing activities, including talking points, presentations, reports, video production, social media efforts, and other channels.
  • Collect, analyze, and incorporate data into the daily work of the team and the workflows of partners in IA.
  • Performs other duties as assigned.

Minimum Qualifications:

Bachelor’s degree in marketing, communications, journalism, or a related field. Minimum of four years of progressive communications and marketing experience.

Preferred Qualifications:

Emphasis on digital marketing and experience in higher education, development, fundraising, or nonprofit. Knowledge of university advancement best practices related to communication, engagement, cultivation, solicitation, and stewardship.

Physical Demands:

Office environment. No specific or unusual physical or environmental demands.

Open Until Filled:

Yes

Special Instructions to Applicants:

Please submit a resume, cover letter, and list of three professional references, including contact information. References will only be contacted after you are notified.

Denison University Background Check Statement:

The final candidate will undergo a background check as a conditional offer of employment.

Denison University EEO Statement :

To achieve our mission as a liberal arts college, we continually strive to attract and hire candidates with diverse backgrounds, experiences and identities. Denison fosters a campus community that recognizes the value of all persons regardless of age, disability, ethnicity, gender expression and identity, national origin, race, religion, sexual orientation, or socio-economic background. For additional information and resources about diversity at Denison, please see our Diversity Guide (https://denison.edu/forms/diversity-guide). Denison University is an Equal Opportunity Employer.

Organization

<p>&nbsp;</p> <p>As one of the nation's leading liberal arts colleges, Denison offers an authentic education in the fine arts, humanities, natural sciences, and social sciences. Founded in 1831, Denison is one of the earliest colleges to be established in the old “Northwest Territory,” west of the Allegheny Mountains and north of the Ohio River. Denison is located in Granville, Ohio; 27 miles east of Columbus, the state capital.<img alt="denison_university1.jpg" src="http://www.insidehighered.com/careers/styles/medium/public/images/institution_profile/uploads/denison_university1.jpg" style="border-width: 2px; border-style: solid; margin: 5px; float: right;" typeof="foaf:Image" /></p> <p>Innovative faculty and motivated students collaborate in the pursuit of knowledge and the cultivation of independent thinking. And because Denison is a residential college, students are deeply engaged as citizens of the campus community. They learn from one another in a rigorous academic setting, but also in rich social, cultural and political environments.</p> <p>As a residential undergraduate liberal arts college, Denison is among those places that have been called “distinctively American” in their contribution to higher education worldwide. In fact, it is one of a select number of institutions that today defines the type.</p> <p>Confident in the distinction of its graduates and advantaged by unusual resources, Denison has pointedly resisted the tendency in higher education to add layers of graduate degrees, professional schools, and service functions beyond the scope of baccalaureate education of the highest order. Entering its 177th year, Denison has maintained a fully residential campus based upon the well-tested premise that learning flourishes in community.</p> <p>Denison selectively admits successful, confident, and motivated students who seek to take advantage of highly participatory learning within classroom, laboratory, and studio and who expect to learn and grow through their investment in the challenges and opportunities of college life.<br /> The college attracts matriculants from across the country and more than three dozen nations. Denison engages students with outstanding professors in small classes that encourage men and women to take a high degree of personal responsibility for learning. Students pursue a major field of study selected from 39 areas offered by 28 disciplinary departments and interdisciplinary programs in the divisions of Natural Science, Humanities, Social Science, and Fine Arts as well as complete a sequence of General Education and a personalized curriculum of electives from across the college.</p> <p><img alt="denison_university2.jpg" src="http://www.insidehighered.com/careers/styles/medium/public/images/institution_profile/uploads/denison_university2.jpg" style="border-width: 2px; border-style: solid; margin: 5px; float: left;" typeof="foaf:Image" />A Denison education is not just for a living but for a life. Denison graduates are educated to be curious, resourceful, and reflective. They are expected to begin a life of learning at Denison, not complete it. They are well prepared for the rapidly changing world of the 21st century.</p> <p>Nothing defines a Denison education more than the mutually enriching relationships that develop between students and faculty. The heart of the college is a full-time faculty of almost 200. These men and women, who hold the most advanced degrees in their fields, are selected on the basis of pedagogical and scholarly ability and are encouraged to be innovative teachers whose continuing growth in their discipline through active scholarship allows them to be among the best at their craft. They look forward to the challenge and stimulation of their students even as they seek to draw the best efforts from them. Many Denison students come to regard professors as mentors, who frequently oversee students' independent scholarly projects.</p> <p>Denison’s faculty is committed to undergraduate education. As teacher-scholar-advisers, their principal responsibility is effective teaching informed by the best scholarship. Faculty members place a priority on working closely with students, interactive learning, and partnerships with students in original research. Denison’s low student/faculty ratio allows for close supervision of independent research and collaborative work in small groups and classes.</p> <p><img alt="denison_university3.jpg" src="http://www.insidehighered.com/careers/styles/medium/public/images/institution_profile/uploads/denison_university3.jpg" style="border-width: 2px; border-style: solid; margin: 5px; float: right;" typeof="foaf:Image" /></p> <p>At Denison, men and women learn and grow in community, and the residential character of the campus is more than a convenience but a way of engaging the full student body in a shared enterprise. The college actively seeks academically superior students who bring diverse talents, interests, backgrounds, and experiences, believing that out of the classroom as well as within learning takes place by sharing, questioning, and growing together. Denison students have unusual opportunities to participate in the arts, in athletics and recreation, in service to others beyond the campus, in student organizational life, and in campus governance.</p> <p>&nbsp;</p>

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