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Digital News Content Associate - Communications and Marketing

Job Details


Digital News Content Associate - Communications and Marketing

The Office of Communications and Marketing at the University of Tennessee, Knoxville, seeks applications and nominations for the position of digital news content associate. The digital news content associate works as a member of the News and Information team to execute predefined digital news content across multiple digital platforms and channels; supports distribution of news to local, state and national media; monitors, analyzes, and reports on digital engagement of targeted audiences.

UT is the state’s flagship research university, a campus of choice for outstanding undergraduates, and a premier graduate institution. As a land-grant university, the institution fulfills its access mission through a commitment to excellence in learning, scholarship, and engagement.

The Office of Communications and Marketing is dedicated to advancing the university’s reputation. Staff members support the institution’s mission and goals, promote its successes and achievements, inform and engage its stakeholders, and ensure the integrity of its brand. We craft audience-focused communications based on data, best-practices, and emerging trends.

The division comprises several cross-functional teams, employing more than 50 full-time professionals with expertise in design, development, video production, content strategy, feature writing, editing, marketing, media relations, internal communication, and special events.

We seek candidates who can contribute in meaningful ways to the diversity and intercultural goals of the university.



●        Posts and manages predefined digital news content on website, utilizing SEO best practices

●        Builds and distributes news releases to local, state, and national media

●        Maintains and updates UT news page, news feed, and faculty experts guide

●        Maintains and updates editorial news calendar

●        Supports efforts with The Conversation partnership including posting copy, monitoring and reporting quarterly metrics

●        Coordinates with research, marketing, creative, video, and digital teams, as needed, to prepare digital content

●        Monitors news media engagement across all digital platforms, and provides analytics and insights

●        Assists media relations coordinator in maintaining and updating targeted media distribution lists

●        Conducts ongoing research of digital news activity of peer, target, and aspirational institutions to help inform leadership’s strategy and awareness

●        Uses media monitoring tools to document earned media coverage and serves as team liason for media monitoring vendor

Knowledge, Skills, and Abilities

Knowledge, skills or experience in the following:

●        Google Analytics

●        SEO best practices

●        Digital content strategy best practices

●        Smart email markeing platforms (such as Emma)

●        Managing website content in a CMS (such as WordPress)

●        Creating and optimitzing multimedia for multiple digital platforms (to include imagery, graphics, and video)

●        Using Adobe Creative Cloud suite, including PhotoShop, Premier, Illustrator, InDesign, Spark, XD, and others (or the ability to learn these software platforms)

●        Good interpersonal communication skills

●        Ability to work on multiple projects with rolling deliverables

●        Ability to meet deadlines

●        Ability and interest in learning new complementary skills in the digital space

●        Ability to act professionally and interact well with team members and campus partners

●        Ability to provide and receive feedback and constructive criticism

●        Desire to protect and promote the university’s reputation


Required: Associate’s degree in a communications or related field and at least one year of progressive experience related to job responsibilities, which may include internships or student employment.

Preferred: Bachelor’s degree and at least one year in a communications related field with experience related to job responsibilities


The hiring range for this position is market range 07. Salary is dependent on qualifications and experience.


The university offers a highly competitive benefits package that includes health insurance and retirement plans through the State of Tennessee, generous annual and sick leave accruals, longevity pay, tuition waivers and discounts, discounted athletics tickets, and more.

Application Process

A review of all applications will begin immediately and continue until the position is filled. For full consideration, applicants must apply electronically through Taleo and submit a cover letter, resume, and the names, addresses and phone numbers of three references. A minimum of two references should be current or previous supervisors.

Job: Other Tech/Para-Professional
Primary Location: US-Tennessee-knoxville
Organization: News And Information
Schedule: Full-time
Job Posting: Jul 26, 2023, 10:44:22 AM


Working at The University of Tennessee, Knoxville

Founded in 1794, the University of Tennessee is one of the nation’s oldest and most storied public universities. Based in Knoxville, Tennessee’s flagship land-grant institution includes the statewide Institute of Agriculture and the Space Institute in Tullahoma. The university embodies excellence in teaching, discovery, scholarship, research, creative activity, outreach, and engagement. Known as the Volunteers, we lead with a spirit of selflessness, empathy, and courage, and strive to be champions for diversity, equity, and inclusion

UT Knoxville is a Research 1 university with 11 academic colleges and more than 900 programs of study. With an enrollment of more than 30,000 students, our academic programs are repeatedly ranked top in their class. The university co-manages Oak Ridge National Laboratory, the country’s most prominent national lab, driving innovation in advanced manufacturing and materials, national security, and more. We are closely connected with our communities through outreach and extension efforts across Tennessee and through partnerships with non-profits, corporations, and industries—regionally, nationally, and around the globe.

The city of Knoxville is nestled in the foothills of the Great Smoky Mountains. The modern, thriving community is surrounded by gorgeous lakes and hundreds of miles of walking, hiking, and biking trails. Situated along the banks of the Tennessee River, our beautiful features an eclectic music scene, internationally recognized festivals, unique restaurants, and a robust offering of diverse cultural activities. Knoxville is located within a day’s drive of Atlanta, Nashville, Asheville, Charlotte, Louisville, Cincinnati, Memphis, Chicago, and Washington D.C.

Knoxville and the surrounding counties have a population of more than 850,000 people. The region houses many leading corporations and organizations, including Oak Ridge National Laboratory, Pilot/Flying J, the Tennessee Valley Authority, and Regal Cinemas, along with HGTV, Food Network, and other networks owned by Discovery Inc.

As a member of the UT family, you will be surrounded by top-notch faculty, staff, and students from around the world. You will be part of a diverse campus community that is passionate about changing the world and cheering for the Vols on game day.

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