Content and Communications Strategist, Marketing & Communications for Admission & Financial Aid

Employer
Sewanee: The University of the South
Location
Sewanee, TN, TN

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Administrative Jobs
Institutional & Business Affairs, Admissions & Enrollment, Communications & Marketing, Financial Aid
Employment Type
Full Time
Institution Type
Four-Year Institution
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Job Details

Position Overview

Primary Function:
The content specialist is a member of the Marketing and Communications team, reporting to the associate vice president for marketing and communications. This position supports undergraduate recruitment efforts and is embedded in the Office of Admission & Financial Aid, taking day-to-day direction from the associate dean of admission.

This position receives general supervision. Broad instructions are provided and the staff member uses judgment and experience to carry out assignments. Completed assignments and finished products are reviewed by the supervisor after completion.

Career Band: 2C

Position Description

Typical Duties and Responsibilities:

Sees ideas from start (ideation) to finish (measuring results).

Develops and executes strategies to convert and yield students at higher rates by communicating across all channels (postcards, websites, social media, video, etc.).

In collaboration with members of the Admission team, provide copies for email and other campaigns. Topics include lead generation, event/visit promotion, application conversion, yielding admitted students, and enrolling deposited students.

Builds and maintains websites, optimizing them for recruitment and lead generation.

Collaborates with the University’s design director to maintain the University’s visual identity through media.

Writes compelling copy, collaborating with the University director of publications to ensure style guidelines are followed.

Records and edits medium-quality videos for use as Admission and Financial Aid collateral.

Photographs campus activities for use as Admission and Financial Aid collateral.

Analyzes communications effectiveness (e.g. open rates, click rates, impressions, leads, etc.), makes recommendations, and prepares reports for executive review and action.

Collaborates with third-party vendors to create high-quality videography and photography.


Judgment Required:
Judgment and discretion regarding the use of established policies are required to perform the essential duties of this position.

Budgetary Responsibility: None. Attributes of a Successful Candidate

Education:
Bachelor's degree required.

Experience: 2-5 years of direct experience in admission, enrollment management, marketing, and communications, or a related field.

Job-Related Skills:

Independent, biased toward action, a “go-getter”

Excellent oral, organizational, and analytical skills.

Strong proficiency with a CRM (Slate) is preferred.

Ability to work with ethnically, culturally, and socially diverse students, staff, faculty, and other constituencies required.


Licenses/Certifications: None.

Supplemental Information

Personal Interaction/Communications:
Student Contact: Yes
Internal: Yes
External: Yes

Confidential Information: Yes

Working Environment: Office and fieldwork (e.g. classrooms, hiking trails, etc.).

Physical Requirements:

  • Must be able to stand for extended periods of time
  • Must be able to walk for extended periods of time
  • Must be able to climb (many stairs, ladders)
  • Must be able to crawl and or kneel
  • Must be able to push and/or pull objects
  • Must be able to navigate steep and rough terrain
  • Must be able to use feet for repetitive tasks
  • Must be able to use hands for repetitive tasks
  • Must be able to lift up to 10 pounds (Sedentary work)
  • Must be able to carry up to 10 pounds (Sedentary work)
  • Must be able to lift between 11-20 pounds (light work)
  • Must be able to carry between 11-20 pounds (light work)


    • Any additional requirements specific to this position:

    The University of the South, commonly known as Sewanee, comprises a nationally ranked residential College of Arts and Sciences and a School of Theology. The University is strongly committed to the values of intellectual inquiry, diversity, equity, and inclusion, and living and serving in community. Situated on 13,000 acres atop Tennessee’s Cumberland Plateau, Sewanee is known for its stunning natural beauty while providing easy access to Chattanooga, Nashville, and Huntsville. The University is affiliated with the Episcopal Church and seeks to help employees of all backgrounds and identities flourish.






    DEI Institutional Statement:

    At the University of the South, our commitment to inclusion and belonging is grounded in our core values of community, courage, flourishing, and inquiry. We seek to build a community enriched by our diversity and centered on equity, justice, mutual respect, and shared responsibility.



    Equal Employment Opportunity:

    The University of the South is an equal-opportunity educational institution that is committed to creating and maintaining a diverse and inclusive campus environment.



    Organization

    Working at Sewanee: The University of the South

    Known familiarly as “Sewanee” by its students, faculty, staff and friends, The University of the South offers an unmatched educational experience. The university remains purposefully small and dedicated to building a sense of community. All classes are taught by professors, not graduate teaching assistants, and close faculty-student interaction ensures that each student enjoys a rich and personal educational experience. It is not unusual for students and faculty members to work shoulder to shoulder on research projects and journal articles, to meet for coffee at a local eatery, or to serve together as members of the university orchestra, volunteer fire department, and other civic groups.

    The result of such individualized education is clear in the academic success of Sewanee students and alumni. The university has had 26 Rhodes Scholars—a number that puts Sewanee in the top four nationally among American liberal arts colleges—as well as 27 NCAA Postgraduate Fellows, 43 Watson Fellows, and dozens of Fulbright Scholars, and has an acceptance rate to graduate and professional schools that far outpaces its peers. The School of Theology has added to its alumni ranks countless bishops, including three of the last four presiding bishops of the Episcopal Church.

    Sewanee offers 36 majors, 32 minors, and 15 special programs, along with pre-medicine, pre-nursing, pre-law, and pre-business. More than 40 percent of students participate in study-abroad programs, and a comprehensive endowed program that provides financial support for summer internships has greatly strengthened career development for undergraduates. See more about Sewanee in the "Sewanee Snapshot" here.

    In an era of specialization, Sewanee upholds the broad-based ideals of liberal education as a surer means to success. At the University of the South, the adherence to outstanding liberal arts education and enduring traditions of honor, community, and respect have transformed many generations of students, and have earned the abiding loyalty and support of alumni who are enjoying lives of integrity, leadership, and service.

    The University is located atop the Cumberland Plateau between Nashville and Chattanooga, Tennessee. Sewanee’s physical environment, which includes the 13,000–acre Domain (as the campus and surrounding area is known), provides a remarkable academic and recreational resource, and an unparalleled place in which to study and reflect. It invites students to engage in both a multitude of outdoor activities and careful study of the natural environment.

    As the University celebrated the 150th anniversary of its founding in 2007–2008, it looked back on a rich history and forward to new opportunities for the next generations. “The essence of Sewanee is consistent from generation to generation,” said Vice Chancellor emeritus Joel Cunningham. “We are a university dedicated to liberal education, to time-honored traditions, and to our commitment to serve our students and this nation. We have been successful in advancing our mission, and I believe we have the resources and the will to ensure that Sewanee’s best years are still to come.”

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