The content specialist is a member of the Marketing and Communications team, reporting to the associate vice president for marketing and communications. This position supports undergraduate recruitment efforts and is embedded in the Office of Admission & Financial Aid, taking day-to-day direction from the associate dean of admission.
This position receives general supervision. Broad instructions are provided and the staff member uses judgment and experience to carry out assignments. Completed assignments and finished products are reviewed by the supervisor after completion.
Career Band: 2C
Typical Duties and Responsibilities:
Sees ideas from start (ideation) to finish (measuring results).Develops and executes strategies to convert and yield students at higher rates by communicating across all channels (postcards, websites, social media, video, etc.).In collaboration with members of the Admission team, provide copies for email and other campaigns. Topics include lead generation, event/visit promotion, application conversion, yielding admitted students, and enrolling deposited students.Builds and maintains websites, optimizing them for recruitment and lead generation.Collaborates with the University’s design director to maintain the University’s visual identity through media.Writes compelling copy, collaborating with the University director of publications to ensure style guidelines are followed.Records and edits medium-quality videos for use as Admission and Financial Aid collateral.Photographs campus activities for use as Admission and Financial Aid collateral.Analyzes communications effectiveness (e.g. open rates, click rates, impressions, leads, etc.), makes recommendations, and prepares reports for executive review and action.Collaborates with third-party vendors to create high-quality videography and photography.Judgment Required:
Judgment and discretion regarding the use of established policies are required to perform the essential duties of this position.Budgetary Responsibility:
None. Attributes of a Successful Candidate
Bachelor's degree required.
Experience: 2-5 years of direct experience in admission, enrollment management, marketing, and communications, or a related field.
Independent, biased toward action, a “go-getter”Excellent oral, organizational, and analytical skills.Strong proficiency with a CRM (Slate) is preferred.Ability to work with ethnically, culturally, and socially diverse students, staff, faculty, and other constituencies required.Licenses/Certifications:
Personal Interaction/Communications:Must be able to stand for extended periods of timeMust be able to walk for extended periods of timeMust be able to climb (many stairs, ladders)Must be able to crawl and or kneelMust be able to push and/or pull objectsMust be able to navigate steep and rough terrainMust be able to use feet for repetitive tasksMust be able to use hands for repetitive tasksMust be able to lift up to 10 pounds (Sedentary work)Must be able to carry up to 10 pounds (Sedentary work)Must be able to lift between 11-20 pounds (light work)Must be able to carry between 11-20 pounds (light work)Any additional requirements specific to this position:
Student Contact: Yes
Confidential Information: Yes
Working Environment: Office and fieldwork (e.g. classrooms, hiking trails, etc.).
The University of the South, commonly known as Sewanee, comprises a nationally ranked residential College of Arts and Sciences and a School of Theology. The University is strongly committed to the values of intellectual inquiry, diversity, equity, and inclusion, and living and serving in community. Situated on 13,000 acres atop Tennessee’s Cumberland Plateau, Sewanee is known for its stunning natural beauty while providing easy access to Chattanooga, Nashville, and Huntsville. The University is affiliated with the Episcopal Church and seeks to help employees of all backgrounds and identities flourish. DEI Institutional Statement:
At the University of the South, our commitment to inclusion and belonging is grounded in our core values of community, courage, flourishing, and inquiry. We seek to build a community enriched by our diversity and centered on equity, justice, mutual respect, and shared responsibility.Equal Employment Opportunity:
The University of the South is an equal-opportunity educational institution that is committed to creating and maintaining a diverse and inclusive campus environment.