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Vice President for Enrollment, Marketing, and Communications

Abraham Baldwin Agricultural College
Tifton, GA

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Job Title: Vice President for Enrollment, Marketing, and Communications
Location: Tifton, GA
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 260293
Job Summary

Vice President for Enrollment, Marketing, and Communications

Abraham Baldwin Agricultural College (ABAC) invites applications and nominations for the position of Vice President for Enrollment, Marketing, and Communications.

Our Mission

Abraham Baldwin Agricultural College is a State College within the University System of Georgia. ABAC’s mission is to provide excellent education by engaging, teaching, coaching, mentoring, and providing relevant experiences that prepare the graduate for life.

Our Vision

ABAC aspires to an institutional destination of greatness, a college where committed students seek a life-changing experience and are prepared to contribute positively to the communities in which they live and work.

About the College

Since 1908, Abraham Baldwin Agricultural College (ABAC) has provided unique, hands-on learning opportunities for students. ABAC values a real-life application to learning in addition to the rigorous classroom work and encourages students to get involved in as many possible ways when it comes to enriching their learning experience. ABAC’s nationally recognized faculty, small class sizes, and interactive learning environments set students up for academic excellence and success in a variety of fields after graduation.

A member of the University System of Georgia, ABAC has a Fall 2022 enrollment of 3,649 students from 155 of Georgia’s 159 counties, 58 of Florida’s 67 counties, 18 states (90% from Georgia), and 24 countries with campuses in Tifton and Bainbridge. ABAC’s offerings have grown a great deal since our founding and many years of history as a two-year college. In 2008, ABAC began offering bachelor level degrees and today ABAC has 14 bachelor’s degrees.

An ABAC education is centered upon a family environment with excellent teaching at its core. Faculty and staff across campus work tirelessly to engage ABAC students in life-changing experiences and impact them with one-on-one care and concern. Those foundational principles make their way into everything that happens on campus - including the work of dedicated professors and staff. Nearly 1,400 students live on campus in ABAC Place and ABAC Lakeside.

ABAC welcomed a new President, on August 1, 2022. who has an extensive track record of effective leadership, innovation and developing the workforce. Under new leadership, ABAC will be laser focused on the mission and the need to develop students, through hands- on learning, for careers in which they will experience optimum success.

The Opportunity

Abraham Baldwin Agricultural College seeks an energetic and driven leader for the Vice President for Enrollment, Marketing and Communications. Reporting to the President and serving as a member of the President’s Cabinet, the Vice President for Enrollment, Marketing and Communications is responsible for leading and implementing a unified vision for enrollment management, for the development and execution of strategies for internal and external marketing and communications, and for strengthening the brand and identity of a 115-year-old legacy institution. The Vice President for Enrollment, Marketing and Communications oversees the development of strategic marketing plans for the college including outreach and advertising designed to attract and recruit students from targeted segments consistent with the college mission and core population. The Vice President for Enrollment, Marketing and Communications provides comprehensive leadership, effective planning, program development, data analysis and institutional coordinator for enrollment management, marketing, and communication.

The Vice President for Enrollment, Marketing and Communication will develop a multi-year institutional enrollment plan to serve as a planning guide. The Vice President will also develop recruitment plans college wide and manage all recruitment efforts. The Vice President for Enrollment, Marketing and Communication will develop effective marketing strategies to grow enrollment and other institutional marketing objectives. The Vice President will work collaboratively with the Vice Presidents and Academic Deans to improve internal and external communication and institutional planning.

Required Qualifications

The Vice President for Enrollment, Marketing, and Communications should exhibit a thorough understanding of marketing and enrollment management concepts and strategies. Five plus years of demonstrated progressively responsible leadership experience in higher education admissions, enrollment management, marketing and communication are required. An understanding of predictive modeling, and adult education along with evidence of strong communication and relationship-building skills, analytical ability, and familiarity with current technology utilized in the development and execution of comprehensive marketing and recruitment plans are key components for success. Demonstrated experience reflecting a successful record of leadership; strategic planning, marketing, implementation, and goal attainment; team building; and general management.


Tifton is a growing leisure destination in the heart of charming South Georgia. Here, you will find the perfect combination of welcoming hometown appeal and exemplifies southern hospitality. Strategically located just 2.5 hours south of Atlanta, Tifton can be reached easily by I-75, US 319, US 82, and US 41. Tifton is central to all that is spectacular in Georgia and Florida. The area has something for everyone. Come to Tifton and let us show you why we are The Friendly City.

Applications and Nomination Process

Applications should consist of a substantive letter of interest that ties the candidates experience specifically to the needs of ABAC and to the needs outlined in the position description, curriculum vitae, and a list of five professional references with contact information and a note indicating the nature of your working relationship with each; references will not be contacted without explicit permission of the candidate. For full consideration, applications and nominations should be submitted by September 1, 2023. A review of applications will continue until the position is filled.

Abraham Baldwin Agricultural College is committed to maintaining a fair and respectful environment for living, work, and study. To that end, and in accordance with federal and state law, and University System of Georgia policy, Abraham Baldwin Agricultural College prohibits the harassment, discrimination, or retaliation against any person because of race, color, sex, ethnicity or national origin, religion, age, genetic information, disability, or veteran status by any member of the college community on campus, in connection with a college program or activity, including admissions and employment.

Vice President for Enrollment, Marketing, and Communications


This position is responsible for leading and implementing a unified vision for enrollment management, for the development and execution of strategies for internal and external marketing and communications, and for strengthening the brand and identity of a 115-year-old legacy institution.


    Creates and implements strategies for a unified vision for enrollment management and marketing in partnership with faculty, staff, and the ABAC leadership team.Provides oversight for Enrollment Management and Marketing.Provides campus-wide vision and leadership for the development, implementation, assessment, maintenance, delivery, and integrity of all enrollment management and marketing activities.Works with staff, Provost, academic deans, administrators, and other college constituents to develop and implement initiatives that support and advance student learning and success.Provides support for traditional and special college events.

    Envisions, leads, and manages the College’s integrated strategic marketing and communications efforts.Serves as a public face and recognized identity for the College, one who can articulate the value and advocate for its mission.Works with a range of academic and nonacademic units across the campus to ensure the recognition and understanding of a consistent value proposition by all stakeholders. Guides and manages the execution of the ABAC Strategic Plan relative to Enrollment Management and Marketing.

    Provides executive-level support for the work of the President. Assists the President in establishing institutional goals.Provides timely reports to the President on Enrollment Management and Marketing efforts. Assists the President with planning and coordinating resources and staff in preparation for external events.Assists the President with developing remarks, media statements and preparing for interviews as needed and in coordination with the Director of Public Relations.

    Provides effective leadership for staff, including hiring, motivating, mentoring, supervising, and evaluating personnel.Hires and onboards personnel.Conducts performance plans and annual evaluations.

    Maintains a highly engaged relationship with students and remains visible throughout the campus community.

    Performs a variety of related duties required for the position.

    Knowledge of Board of Regents policies and procedures.Knowledge of state and national issues related to higher education.Knowledge of budget development and management principles.Knowledge of supervisory principles and practices.Knowledge of enrollment management principles and practices.Ability to lead a team to produce written, digital, audio, and social media content. Skill in the delegation of responsibility and authority.Skill in the operation of computers and job-related software programs.Skills in decision making and problem solving.Skills in interpersonal relations and in dealing with the public.Skills in oral and written communication.


    The President assigns work in terms of unit goals and objectives. The supervisor reviews work through conferences, reports, and observation of unit activities.

    Guidelines include the ABAC Strategic Plan, Student Handbook, FERPA regulations, Title IX regulations, and federal and state guidelines. These guidelines require judgment, selection, and interpretation in application. This position develops unit guidelines.

    The work consists of varied management duties. The need to develop effective responses to external factors influencing enrollment management and marketing contributes to the complexity of the position.The purpose of this position is to direct the College’s enrollment management, recruiting, marketing, and communication efforts.


    Contacts are typically with co-workers, other college employees, students, community partners, representatives of the Board of Regents, vendors, and members of the general public.Contacts are typically to provide services; to give or exchange information; to resolve problems; to motivate or influence; or to justify, defend or negotiate matters.

    The work is typically performed while sitting at a desk or table or while intermittently sitting, standing, or stooping. The employee occasionally lifts light objects.The work is typically performed in an office. Some travel is required.


This position has supervision over assigned units, functions, and/or areas.


    Terminal degree from an accredited institution preferred.Master’s degree from an accredited institution required.More than five years of higher education administrative or leadership experience.

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