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Vice President of Institutional Advancement

Siena Heights University
Adrian, Michigan

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Executive Administration Jobs
Vice Presidents
Administrative Jobs
Institutional & Business Affairs, Communications & Marketing, Community & Government Relations
Employment Type
Full Time
Institution Type
Four-Year Institution

JOB TITLE: Vice President of Institutional Advancement

DEPARTMENT: Advancement

FLSA: Full-time, Exempt


SUMMARY:     The Vice President for Institutional Advancement reports directly to the President and provides strategic direction, vision and management of the University's overall institutional advancement efforts, including annual and major gift fundraising and capital campaigns, community and public relations, alumni relations, and marketing. The Vice President for Institutional Advancement serves on the President’s Cabinet(PC).



1.    Works with the President, President’s Cabinet, and University stakeholders to ensure the integrity of the University mission.

2.    Provides strategic leadership on all issues related to institutional  advancement and contributes to strategic planning and implementation for the entire University.

3.    Works closely with the President, University Leadership, Vice President of Academic Affairs, Deans and Vice President of Enrollment Management to coordinate and prioritize Institutional Advancement goals that arise from their constituencies. Oversees donor stewardship and activities that foster the relationship between SHU  and its donors. Coordinates major gifts fund raising with Alumni Relations, Annual Fund, Athletics, and colleges and departments.

4.    Leads the Institutional Advancement team to create, implement and revise a multi-year comprehensive plan, consistent with the overall University's Strategic Plan. Actively works with Advancement team to plan and implement strategic activities in identifying and cultivating donors and organizations.

5.    The Vice President of Institutional Advancement has the primary responsibility for identifying, cultivating, and solicitating major gift donors and overseeing the development and successful implementation of capital campaigns.

6.    Works collaboratively with the President on donor prospect development for major gift solicitation.

7.    Oversees comprehensive studies of University's donors/potential donors, testing their perceptions of and commitment to SHU. Oversees identification/researching of individuals, corporations and foundations maintaining a prospect management system. Oversees management of Division's information database, and its interrelationship with campus departments.

8.    Leads a fundraising team to solicit and secure funds/resources that enable the University to accomplish its mission and strategic goals.

9.    Act as a University liaison with the institution's lobbyist for the federal government.

10.   Manages Institutional Advancement team to ensure effective divisional teamwork.

11.   Supervises divisional operation, including planning/monitoring of its budget and regular assessment of the cost-effectiveness of the unit.

12.   Oversees the University's comprehensive, integrated marketing/communications efforts to enhance the University's image. Implements a university-wide marketing communications program focusing on consistent messages and identity, public affairs, publications, advertising, and web online communication.

13.   Oversees operations of alumni and parent relations to ensure effective contact with these constituent groups.

14.   Oversees the planning and coordination of special events that promote university relations with students, parents, alumni, and donors.



1.    Master's Degree in related field preferred; with CFRE certification (Certified Fund-Raising Executive) or comparable professional development and background preferred.   Three to five years of progressive experience in assisting in the implementation of strategic, comprehensive, and integrated communication and marketing programs.

2.    Proven track record of securing major gifts, planning campaigns and annual giving programs, working with alumni groups, and developing a strategic plan for advancement.

3.    Broad knowledge of the principles and practices of annual giving, special events, major gifts, and major gift fundraising, preferably in higher education. Progressive fundraising experience with supervisory duties, preferably in higher education.

4.    Ability to conceptualize, design and implement a development program. Ability to direct the design of strategies for cultivation and solicitation of donor prospects. Ability to work effectively with deans and directors, academic and university leaders and volunteers to achieve fundraising goals and to develop bonds.

5.    Ability to work effectively with other advancement staff in devising, analyzing, modifying, implementing, and evaluating overall University Advancement programs. Skill in communicating persuasively, both orally and in writing, about private gift fundraising in general and, in particular, as it applies to SHU.

6.    Ability to foster a cooperative environment and to work -in a collegial fashion with peers in other organizational units.

7.    Ability to travel and promote SHU to potential donors, alumni, government agencies, and the general public.



1.    Primarily sedentary job. Job does require frequent local and domestic travel.

2.    Eyesight sufficient for frequent use of computer keyboard and screen; reading of computer reports, printouts and transcripts.

3.    Ability to lift and move materials and supplies occasionally that weigh 10 pounds or less.


DISCLAIMER: This is not an all-inclusive list.  There may be additional duties required from time to time to ensure the delivery of services from the University in general.  The above statements are intended to describe the general nature and level of work required of this position.



SUPERVISES: Advancement Department Staff

INTERACTS WITH: University faculty, staff, students and their parents, other campus offices, and the general public

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