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Director of Marketing

University of Florida

Director of Marketing

Job No: 526129
Work Type: Staff Full-Time
Location: Remote/Flexible
Categories: Communications/Public Relations/Marketing, Executive/Director/Management
Department: 17010900 - BA-MARKETING & COMMUNICATN SVC

Job Description

Classification Title:

Director, Marketing

Job Description:

You belong at a University that is Rising

At the Warrington College of Business, we see things differently and we are looking for an innovative and experienced Director of Marketing to elevate the brand and drive enrollment for one of the best business schools in the nation!

UF's Warrington College of Business is a top-ranked business school dedicated to creating influential research and educating tomorrow's business leaders. Warrington enrolls almost 7,000 students in undergraduate, graduate, and doctoral degree programs in residential full-time, online and weekend professional formats. A network of more than 80,000 Warrington alumni makes a significant impact on their organizations and society every day and many are frequently engaged with the school.

This position allows for being located on-site, fully remotely or hybrid, but may require some travel.

The Opportunity

Warrington College of Business at the University of Florida invites applications for an experienced Director of Marketing with an estimated start date of late May 2023.

This position presents the opportunity to develop and manage the brand and enrollment marketing strategy for one of the top Business Schools in the United States at a top 5 public research university. Specifically, the Director of Marketing will create and integrate strategies to elevate the brand position of the college and achieve the enrollment goals for all formats of MBA, Specialized Masters, and Doctor of Business Administration degree programs.

Areas of focus will include:
  • The Director of Marketing will develop and manage the marketing strategy to achieve enrollment and brand development goals for the college.

Primary Duties:
  • Responsible for developing the overall brand positioning and marketing strategy for the college built on a data driven approach.
  • Develop the college brand strategy and integrate marketing plan, monitor and evaluate success in achieving goals and adjusts marketing efforts as needed.
  • Utilize research and data to drive differentiated positioning and plans.
  • Develop the strategic roadmap with core pillars to shape brand identity.
  • Define the value proposition with an ownable point of difference.
  • Define the target audiences and develop the core personas to use for the marketing plan.
  • Develop an integrated marketing plan to achieve the enrollment and brand development goals of the college, working with program admissions teams, internal marketing services professionals and external agencies.
  • Ensure consistent messaging across audiences that aligns with business goals and adheres to overall university marketing guidelines.
  • Develop brand awareness campaigns to drive demand and reputation.
  • Make most effective and efficient use of the budget, optimizing ROI.
  • Develop campaigns that leverage insights on the target and both traditional and digital channels to move prospective students successfully through the enrollment funnel.
  • Contribute creative direction for content development.
  • Hire and negotiate contracts with external resources such as marketing agencies. Meet with and direct external resources
  • Ensure tactics are consistent with brand positioning as well as being effective achieving goals.
  • Establish metrics for success and utilize reporting to regularly communicate progress to program and college leadership.
  • Oversee paid media strategy and implementation including monitoring deliverables (such as reporting from Google, ad buys, research reports, and any other materials contracted with projects)
  • Oversee the design and production of all communications related to the admissions/recruitment lifecycle.
  • Manage available budgets and adhere to them.
  • Leverage CRM tools, content management tools and automated marketing platforms
  • Monitor plan effectiveness and make adjustments to maximize impact.
  • Regularly meet and collaborate with key stakeholders such as the degree program leadership, admissions staff, college administration and faculty, marketing services staff and other marketing and communication staff including periodic reporting.

The University of Florida

Located in Gainesville since 1906, UF has 16 colleges, a major academic health center, a championship winning athletic program, a top-ranked undergraduate online program and, in keeping with its land-grant mission, one of the nation's most comprehensive agriculture and natural resources programs. All are based at the University's 2,000-acre campus, joining its historic red-brick core with advanced facilities, and preserved natural areas and connecting to adjacent innovation, commercial and residential districts.

UF has 61,000 students, 30,000 employees, 5,500 faculty members, an $8 billion annual budget and more than 150 mission-focused units across the state of Florida. It is the Sunshine State's only member of the Association of American Universities comprising the nation's 60 leading public and private research universities. More than 65,000 students applied as freshmen for the 2022-23 academic year — a new record.

Several qualities distinguish UF among today's leading public research universities. The first is its highly comprehensive breadth on a single campus, facilitating interdisciplinary collaboration among, for example, faculty within the adjacent colleges of journalism, engineering, and medicine. The second is its unwavering support from the state of Florida, which has endorsed UF's drive to become one of the nation's very best public research universities — supporting those efforts since 2013 with hundreds of millions of dollars in additional funding to grow its faculty ranks by nearly 600 members. UF's third exceptional quality is its dynamism. Like Florida, the nation's third-largest state and among the fastest-growing, UF is undergoing rapid transformation as it pursues the overarching aspiration to be "a premier university that the state, nation and world look to for leadership.”

The City of Gainesville

Gainesville ( is home to Florida's largest and oldest university, and so is one of the state's centers of education, medicine, cultural events, and athletics. The University of Florida and UF Health Shands Hospital are the leading employers in Gainesville and provide jobs for many residents of surrounding counties. Gainesville is also the largest city in Alachua County and is the county seat, with approximately 269,000 residents county-wide. It serves as the cultural, educational, and commercial center for the north central Florida region. The city provides a full range of municipal services, including cultural and nature services and necessary administrative services to support these activities. Additionally, the city owns a regional transit system, a regional airport, and a 72-par championship golf course. Known for its preservation of historic buildings and the beauty of its natural surroundings, Gainesville's numerous parks, museums and lakes provide entertainment to thousands of visitors. Because of its beautiful landscape and urban "forest," Gainesville is one of the most attractive cities in Florida. The city is in a central location to both the Gulf of Mexico and the Atlantic Ocean, providing easy access within a day's drive to beaches, nature preserves, and water-based activities. Explore Gainesville in 60 Seconds.

The University of Florida is an Equal Opportunity Employer. The University is committed to non-discrimination with respect to race, creed, color, religion, age, disability, sex, sexual orientation, gender identity and expression, marital status, national origin, political opinions or affiliations, genetic information, and veteran status in all aspects of employment including recruitment, hiring, promotion, transfers, discipline, terminations, wage and salary administration, benefits, and training.

Expected Salary:

The salary is commensurate with experience.

Minimum Requirements:

Bachelor's degree in an appropriate area and seven years of relevant experience.

Preferred Qualifications:
  • Multidisciplinary marketing experience including data analysis, audience building, marketing automation, and conversion rate optimization.
  • Master's Degree in relevant area
  • Established knowledge of higher education including experience with graduate business schools
  • Ability to drive business goals and results through marketing initiatives.
  • Demonstrable expertise utilizing research and analytics to create strategies.
  • Experience working on cross functional teams to achieve results.
  • Familiarity with CRM tools for use in marketing campaigns. Salesforce preferred.
  • Skilled communicator with ability to influence a diverse set of stakeholders.
  • Demonstrate written and visual storytelling.

Special Instructions to Applicants:

For full consideration, applications must be submitted online and must include: (1) a cover letter or letter of interest (2) a complete curriculum vitae or resume; (3) contact information for three professional references.

Inquiries or nominations related to the search may be directed to Devan Brown or Mackenzie Burkett with the Strategic Talent Group at [email protected].

If an accommodation due to a disability is needed to apply for this position, please call 352/392-2477 or the Florida Relay System at 800/955-8771 (TDD). Hiring is contingent upon eligibility to work in the US.

The “government in the sunshine” laws of Florida require that all documents relating to the search process, including letters of application/nomination and reference, be available for public inspection upon request.

Application must be submitted by 11:55 p.m. (ET) of the posting end date.

Health Assessment Required:

Applications Close: 15 Apr 2023

To apply, visit

The University is committed to non-discrimination with respect to race, creed, color, religion, age, disability, sex, sexual orientation, gender identity and expression, marital status, national origin, political opinions or affiliations, genetic information and veteran status in all aspects of employment including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training.

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