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Director of Marketing - Game Day Experience

Employer: Coastal Carolina University
Location: Conway, SC

Administrative Jobs: Institutional & Business Affairs, Communications & Marketing
Employment Type: Full Time
Institution Type: Four-Year Institution

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Internal Title:

Department:

Intercollegiate Athletics

Position Type:

TLB - Time Limited - Benefits

Full or Part Time:

Full-Time

Basis:

12 mo.

Hours per week:

37.5

Normal work days:

Days Vary

Normal work hours:

Vary

Does this position require driving?:

Yes

Does this position require a credit check?:

Job Details:

Director of Marketing/Game Day Experience
Coastal Carolina University, an NCAA Division I institution, is accepting applications for the full-time position of Director of Marketing/Game Day Experience in Athletics. Primary responsibilities include the oversight of athletics marketing, gameday experience, and promotional logistics.
Duties include, but are not limited to:· Perform duties associated with development, proposing, and implementation of marketing plans for purpose of encouraging increased attendance and enhancing the fan experience for ticketed athletic events developed in-house or in coordination with 3rd party vendor as directed;· Responsible for decisions regarding advertising allocation through purchases and trade agreements to include, but not limited to, television, billboards, radio and internet display ads;· Athletic Department liaison for development and implementation of on campus marketing efforts;· Supervise the development of all promotional and event presentation elements used to create a dynamic environment within athletic venues;· Responsible for collaborating as needed with Corporate Sales, Ticket Operations (including 3rd party vendors), Chanticleer Athletic Foundation, and Assistant Ad/Digital Initiatives for marketing strategies and implementation of strategies;· Liaison between Department of Athletics and University related to University wide calendar of events; and· Develop and direct promotions in conjunction with Multi-media rights holder or designee;
Qualifications: A bachelor’s degree is required. A master’s degree preferred along with experience with intercollegiate marketing, game promotional operations, promotional or creative content experience at a NCAA Division I institution.
Coastal Carolina University is a public comprehensive liberal arts institution located in Conway, South Carolina, just nine miles from the Atlantic coastal resort city of Myrtle Beach. Coastal Carolina University enrolls over 10,000 students from 49 states and 55 nations. The University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award the baccalaureate and master’s degrees of national and/or regional significance in the arts and sciences, business, humanities, education, and health and human services, a specialist degree in instructional technology, and PhD degrees in marine science: coastal and marine systems science and education sciences.
Coastal Carolina University is committed to fostering an environment that embraces diversity, equity and inclusion, and we seek candidates who will contribute to a climate that supports the growth and development of a diverse campus community. The University provides equal opportunity without regard to race, color, gender, gender identity, gender expression, sexual orientation, age, religion, national or ethnic origin, veteran status or disability in admissions, employment and in all of its educational programs and activities. We encourage individuals from historically underrepresented groups to apply.
How to Apply: Interested applicants may apply online at https://jobs.coastal.edu/postings/19780. Review of applications will begin immediately and continue until the position is filled. Coastal Carolina University is an EO/AA employer.
Time-limited position with benefits (NS01042P). Salary range: $40,000.00 – $45,000.00. Normal work hours vary. Must be flexible to meet special scheduling needs of the University. The position may require working nights and weekends.

Required Qualifications:

Bachelor’s Degree

Preferred Qualifications:

Master’s degree preferred along with experience with intercollegiate marketing, game promotional operations, promotional or creative content experience at a NCAA Division I institution preferred.

Knowledge, Skills & Abilities:

Excellent written and oral communication skills are necessary with a premium placed on customer service interaction both internal and external. Computer skills are necessary to include working knowledge of Microsoft Word, Excel and PowerPoint. Experience with Adobe creative suite, video and audio editing capabilities and website content management knowledge preferred, but not required. Must work well in a team environment.

Additional comments regarding this position:

The position may require working nights and weekends.

Mental Demands:

Customer Contact, Detailed Work, Language, Math, Reading (documents or instruments), Reasoning, Stress, Verbal Communication, Written Communication

Physical Demands:

Carrying, Lifting, Driving, Reaching, Sitting, Speaking, Squatting, Standing, Twisting, Walking, Writing

Physical Demands (Elements Exposed To):

None of these Listed

Please Select Any and All Equipment Needed to Perform the Duties:

Calculator, Computer and Peripheral Equipment, Copier, Fax, Scanner, Telephone, Vehicles

Posting Number:

NS01042P

Number of Vacancies:

Desired Start Date:

06/01/2023

Job Open Date:

03/17/2023

Open Until Filled:

Yes

Quicklink for Posting:

https://jobs.coastal.edu/postings/19780

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