Job Title: Digital Marketing Specialist (Sarasota, FL)
Location: Sarasota, FL
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 54487
Department

The John & Mable Ringling Museum of Art is located in Sarasota, Florida, and is a department of Florida State University. Want to learn more about The Ringling?

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Equal Employment Opportunity

The Ringling is an Equal Opportunity/Access/Affirmative Action/Pro Disabled & Veteran Action employer with a strong commitment to diversity and inclusion. As such, we are always seeking individuals dedicated to innovation and excellence. A successful candidate will work effectively, respectfully, and collaboratively in a diverse, multicultural, and inclusive setting. We especially encourage applications by individuals from underrepresented groups, with a demonstrated commitment to a culturally and intellectually diverse workplace.

Should you require accommodations for the application or interview processes, please email employment@ringling.org or call 941-538-2773.

Learn more about our commitment to Diversity and Inclusion:

• FSU's Equal Opportunity Statement
• https://hr.fsu.edu/sites/g/files/upcbnu2186/files/PDF/Publications/diversity/EEO_Statement.pdf

FSU Diversity & Inclusion Statement

FSU Strategic Plan

Ringling Strategic Plan

Ringling Equity Statement

Responsibilities

The Digital Marketing Specialist's responsibilities include:

• Develops, implements, and measures the museum’s digital marketing plan to increase visitation to museum exhibitions and performances, engage visitors with opportunities to participate in museum educational programming and community-related initiatives. Engage and develop target audiences that align with The Ringling’s strategic plan to increase the museum’s visitor profile and expand its reach in underrepresented communities. Leads and takes ownership of the museum’s digital creative process while working collaboratively with other marketing department team members, internal and external stakeholders, media agencies, and other resources in the development and execution of digital content and strategy, including website content, marketing emails, advertising, video, photography and other digital media assets.
• Responsible for the Museum’s overall social media presence; represents the museum across organizational social media accounts by creating, scheduling, and monitoring posts and updates, and engaging with or responding to the museum’s many audiences.
• Works closely with the Head of Marketing & Communications, marketing manager and cross-functionally with other museum departments and stakeholders to make recommendations for improving and enhancing visitor engagement levels. Cultivates and enhances relationships and opportunities with external partners to increase brand awareness and support the Museum’s strategic plan. May travel locally as needed to participate in events as a representative of the museum.
• Manages the development and reporting of digital metrics, data and insights; sets standards, monitors and tracks social media and other digital marketing analytics utilizing dashboards to measure growth, engagement levels, and maximize ROI. Communicates weekly with marketing team and other museum stakeholders to present plans and evaluate results of digital marketing campaigns as well as general activity; offers actionable insights and suggestions based on campaign performance.
• Ensures best practices are followed in all areas of digital marketing; employs cutting edge tactics to increase brand awareness and engagement among desired audiences. Manages web-based tools (e.g. Content Management System, Digital Asset Management System, web applications, etc.) to support digital marketing efforts.
• Ensures all digital work is consistent with established brand guidelines, applicable policies and compliance standards. Performs periodic maintenance, review and updating of all digital assets. Other responsibilities as assigned.

Qualifications

• Bachelor's degree in Marketing, Online Marketing, or other relevant degree and two years of experience or a combination of post high school education and experience equal to six years.
  • Note: higher education can substitute for experience at an equivalent rate.
• Knowledge of:
  • Current media technology and trends including but not limited to major and emerging social media platforms and trends, social scheduling tools, Google tools, and email marketing tools.
  • Applicable computer applications and basic computer functions such as Microsoft 365 Suite, Sprout Social, Mailchimp, or other email platforms.
• Ability to:
  • Demonstrate critical thinking based upon in-depth data, substantiating information, considering and respecting others' input personal values, and ethics.
  • Ability to prioritize, organize and perform multiple work assignments simultaneously.
  • Learn and adapt to new technologies.

Preferred

Master’s degreeSpanish language proficiency Video editing/videography

Contact Info

For more information, or for technical assistance, please contact Ringling Human Resources at 941-358-2773 or employment@ringling.org.

Anticipated Salary Range

The anticipated rate of pay will range from the high 30's to high 40's annually based on the education, skills, and experience of the selected candidate. Please note that majority of applicants will be offered at midpoint of range.

Find out more about our comprehensive benefits package under the "FSU Total Rewards" section.

Museum employees also receive:

• Regular training on upcoming exhibitions
• Private gallery talks with curators
• Discounts on memberships
• Discounts in the museum store
• Discounts on select performances/events
• Free museum admission and much more!

Pay Plan

This is an A&P (Administrative and Professional) position.

FSU Total Rewards

FSU offers a robust Total Rewards package. Visit our website to learn more about our Compensation, Benefits, Wellness, Recognition, and Employee Development programs.

Use our interactive tool to calculate Total Compensation options based on potential salary, benefits and retirement contributions, earned leave, and other employment-related perks.

Soft Money Funded Position

This is a soft money funded position, with renewal based on available funds and the needs of the University.

Schedule

Monday - Friday from 8:00 AM to 5:00 PM with a one hour meal period. Please note that evenings, weekends, special events, or holidays may be required based on the needs of The Ringling.

Criminal Background Check

This position requires successful completion of a criminal history background check, to include fingerprinting. The background check will be conducted as authorized and in accordance with University Policy 4-OP-C-7-B11.

How To Apply

If qualified and interested in a specific job opening as advertised, apply to Florida State University at https://jobs.fsu.edu. If you are a current FSU employee, apply via myFSU > Self Service.

Applicants are required to complete the online application with all applicable information. Applications must include all work history up to ten years, and education details even if attaching a resume.