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Associate Vice President/Director of Strategic Communications and Marketing

University of Oregon Student Services and Enrollment Management
Eugene, Oregon (US)
Commensurate with experience; negotiable.

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution

The University of Oregon

Nestled in the lush Willamette Valley between rivers, the Pacific Ocean, and the Cascade Mountains, you will find the University of Oregon. We are located in the funky and friendly city of Eugene, on an arboretum-like campus that is home to 22,000 brilliant students.

We are renowned for our research prowess and innovation yet grounded in history that we are constantly learning from. Throughout our seven undergraduate schools and colleges we offer more than 300 programs, all challenging our students to think critically, creatively, and globally.

We believe in respect, inclusion conversation, and collaboration, and we are always interested in diverse perspectives. We have a saying which you can only understand once you are here—there's just something about this place. Come discover it for yourself.

Student Services and Enrollment Management

The University of Oregon Office of Strategic Communications and Marketing is a part of the Division of Student Services and Enrollment Management. Strategic Communications and Marketing is responsible for all communications with prospective students, current students, parents and families of current and prospective students, and other target audiences for the purposes of student recruitment and ongoing enrollment. The office includes a team of 20+ creative professionals, student staff and support staff.

The Division of Student Services and Enrollment Management (SSEM) is a complex organization that includes the Office of Admissions, the SSEM Central Office, Continuing and Professional Education, SSEM Events, Student Financial Aid and Scholarships, Office of the Registrar, Student Orientation Programs, Strategic Communications and Marketing, University Health Services, and University Housing.

The Associate Vice President for Student Services and Enrollment Management and Director of Strategic Communications and Marketing (AVP) develops and directs fiscal and resource strategies, plans, and policies for the SSEM division. The AVP focuses on strategic processes consistent with the university's enrollment goals and provides leadership in collaboration with other AVPs and Directors for the successful planning of resources, processes, and technology to ensure effective operations that affect all potential and enrolled students, as well as academic units. 

Position Summary

The AVP provides consultation and advice to the Vice President, Associate Vice Presidents, Department Directors, and campus leadership regarding communications and marketing initiatives and strategies.  The AVP specifically oversees the Office of Strategic Communications and Marketing and provides leadership, direction, and management oversight to the entire Strategic Communications and Marketing organization. Further, the AVP provides consultation and advice to campus administration and the schools and colleges related to prospective student recruitment and enrollment.

The AVP provides expertise to the creation, management, and implementation of student recruitment strategies for all new students and provides support, research, and analysis to support institutional policy initiatives related to student recruitment at both the undergraduate and graduate levels. The AVP serves alongside the other AVPs as a leader for the division of SSEM with strategic, division-wide perspective beyond the responsibility specific to Strategic Communications and Marketing.

Minimum Requirements

  • Bachelor's degree.
  • Ten years of experience in marketing, public relations, or communication
  • Experience supervising and developing professional staff

University of Oregon Mission Statement

The University of Oregon is a comprehensive public research university committed to exceptional teaching, discovery, and service. We work at a human scale to generate big ideas. As a community of scholars, we help individuals question critically, think logically, reason effectively, communicate clearly, act creatively, and live ethically.

For more about the UO mission, visit

Commitment to Diversity, Equity, and Inclusion

The University of Oregon affirms and actively promotes the right of all individuals to equal opportunity in education and employment without regard to any protected basis, including race, color, sex, national origin, age, religion, marital status, disability, veteran status, sexual orientation, gender identity and gender expression or any other consideration not directly and substantively related to effective performance. The university encourages all qualified individuals to apply and does not discriminate on the basis of any protected status, including veteran and disability status.

To Apply

Applications, including a position-specific cover letter and resume, may be submitted online at Applicants needing reasonable accommodation to participate in the application process should contact UO Human Resources.

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