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Vice President for Strategic Marketing & Communications

Juniata College
Huntingdon, PA

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Executive Administration Jobs
Vice Presidents
Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution

Job Details

Job Title:

Vice President for Strategic Marketing & Communications

Posting Number:


Pay Rate:

Starting Salary $150,000

Position Type:


Key Responsibilities :

Reporting directly to the President, the Vice President for Strategic Marketing & Communications will shape how Juniata College’s brand will interact and intersect with Juniata College audiences, including current students, faculty & staff, prospective future students and families, alumni, Huntingdon community members, among others. This role will inform and guide the creation of meaningful, impactful connections between Juniata’s brand and target audiences. This senior leader should be able to draw key insights from data and research to develop strategies in collaboration with staff and/or third-party strategic partners. The Vice President will ensure that messaging is creative while meeting strategic purposes and that content is aligned with the needs and attributes unique to each communication platform and channel. This leader will also be deeply connected to campus life to anticipate and/or respond to emerging opportunities for communication that support and highlight the College’s mission. The Vice President will also be arriving at a time when Juniata’s new strategic plan, “All In: The Strategic Plan for Juniata College,” is in its first year.

Essential Functions
•Provides data-informed strategic marketing and communications counsel to College leadership, faculty, and staff;
•Leads strategic development and implementation of initiatives that elevate institutional branding, awareness, and visibility informed by marketing research and monitored through the use of marketing metrics;
•Develops research-driven strategies that will differentiate Juniata uniquely from its peers and aspirants;
•Implements internal communication practices to ensure an effective flow of information between departments and colleagues;
•Closely collaborates with the Vice President for Enrollment and other College departments to ensure brand integrity and continuity in articulating the mission and vision of Juniata College;
•Serves as the College’s chief spokesperson; leads and provides a proactive crisis communication plan that effectively preserves the integrity of the College’s reputation, history, and unique traditions;
•Updates and maintains the College’s brand and communications guidelines;
•Leads strategy development, implementation, and oversight for the College’s social media and digital marketing efforts.
•The ability to work days, evenings, and some weekends is required.

Juniata College is committed to cultivating an equity-minded and equity-engaged campus culture, one that is inclusive and supportive of its students, faculty, and staff. We believe that all members of the College community share the responsibility to engage, sustain, and leverage an interconnected learning environment in which difference is valued, equity is sought, and a sense of belonging is explicit. Juniata’s strategic mission promotes diversity in every expression, and amplifies the College’s commitment to equity, diversity, inclusion and access. We aim to evolve into a more global, equitable and ethical community, where all Juniatians live a life of inclusive belonging needed for becoming leaders who value and embrace human interconnectedness and dignity. Juniata invites and welcomes applicants from diverse backgrounds and perspectives.

Position Qualifications:

•Bachelors Degree required; Masters Degree Preferred (i.e., Communications, Public Relations).
•7-10 years of marketing/communication experience and exposure. Previous experience in higher education is preferred but not required;
•Digital and multi-channel fluency, with a strong understanding of how people engage with channels and messaging as part of the holistic consumer experience.
•Proven ability to craft strategies, led by data and insights, that are convincing and inspiring
•Excellent communicator and feature writer who can develop agile content and messaging
•Adept with data and how it should inform decisions about the use of media and creative assets
•Significant experience with measurement and accountability tools to assess strategy-to-deliverables.
•Strong organizational and analytical skills, and able to multi-task with pace.
•The Vice President for Marketing & Communications should demonstrate an ability to work independently as well as collaboratively with team members, faculty, students, alumni, administrators and staff.

Supervision Required/Given:

This position reports the President.

Preferred Qualifications:

See position qualifications.

Special Instructions to Applicants:

It is the policy of Juniata College to conduct background checks.

Open Date:


Open Until Filled:



Working at Juniata College 

Juniata College's mission is to provide an engaging personalized educational experience empowering our students to develop the skills, knowledge and values that lead to a fulfilling life of service and ethical leadership in the global community.

Founded in 1876, Juniata is a national liberal arts college located in the scenic Allegheny Mountain region of central Pennsylvania and is the intellectual home for 1,600 students and nearly 14,000 alumni. The College ranks highly in the percentage of graduates that eventually earn doctoral degrees. Juniata integrates international, intercultural and global dimensions into its curriculum and experiential learning opportunities and was awarded the 2012 Paul Simon Award for Comprehensive Internationalization. Juniata is known for the personal attention it gives to students and flexible areas of study (its Program of Emphasis resembles a major but is more flexible, encouraging students to design a program of study and justify their choices. About a third of Juniata students self-design their entire POE.) Each student is assigned two faculty advisers, and the average student-faculty ratio is 13:1.

Juniata is a very strong community where student involvement is paramount. There are no fraternities or sororities. The student clubs and organizations (over 90 currently) have a positive impact on the Juniata community and on the larger community of Huntingdon and the surrounding area.

Juniata College takes positive steps to enhance diversity in both its community and its curriculum. The College commits to this policy not because of legal obligations but because it fully believes that such practices are basic to human dignity. AA/EEO

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