Content Strategist - Web and Digital Communications

Job Details

Category:: Marketing / Public Affairs
Department:: Marketing and Communications
Locations:: Pella, IA
Posted:: Feb 3, 2023
Closes:: Open Until Filled
Type:: Full-time
Position ID:: 158672

About Central College:

Central College in Pella, Iowa, is a private, four-year liberal arts college. Central is known for its academic rigor, its leadership formation and, most importantly, for its work creating genuine connections among students, faculty, coaches and alumni that help graduates realize their career aspirations for a lifetime. We are steadfastly dedicated to cultivating diversity of thought and culture through the arts and sciences, professional fields of study and experiential learning. The Central experience is rooted in exploration and self-discovery and enhanced by life in a residential community of 1,150 students with wide-ranging perspectives. Founded in 1853, Central values its long-standing relationship with the Reformed Church in America. The college participates in NCAA Division III athletics and is a member of the American Rivers Conference.

Central's home of Pella, Iowa, is a thriving community of more than 10,000. Pella impressively appears in Oprah's 2021 60 Charming American Towns You Haven't Heard of But Should Visit ASAP. The community is famous for its annual Tulip Time Festival, its Dutch pastries and its fully functional 1850s-style windmill. In fact, Pella has it all! Pella is located just minutes from Red Rock Lake, Iowa's largest lake, and is the corporate headquarters of several international companies, including Vermeer Corporation, Pella Corporation, Precision, Inc., and Lely North America. named Pella one of the Best Places to Raise a Family in Iowa and one of the Best Places to Live in Iowa in 2021.

Read more about our welcome statement and our covenant with the RCA.

Job Description:

Responsible to the director of communications and marketing for the development, organization and maintenance of the college's websites and digital presence, including work with video, social media, bulk email, digital advertising and other interactive services.

  • Develop, plan and support strategies for Central's websites to be comprehensive, user-friendly and effective for marketing to Central's priority audiences that include prospective students, parents and alumni/donors.
    • Lead the design, development and content strategy of Central College websites in partnership with the senior content strategist/design director.
    • Create and maintain forms for event registrations, fundraising and engagement while optimizing usability.
    • Develop web templates for Central's websites and third-party platforms as needed.
    • Collaborate with IT Services as needed, including APIs, branding, database management and web tools.
  • Help maintain integrity and accuracy of information on Central College websites.
  • Maintain knowledge of web technologies and design trends to determine minimum/maximum user experience design specs and seek opportunities to enhance the website via industry materials.
  • Track web effectiveness and analytics and develop and measure goals for Central's web presence using Siteimprove content technology and additional data sources
  • Coordinate with the content specialist - editorial on establishing and maintaining Slate CRM platform to support admission email and form generation. Lead Slate integration with Central's website.
  • Support strategies for the college's social media and digital advertising efforts.
  • Provide additional department support as needed
    • In collaboration with other members of the communications team, manage student employees and their projects.
    • Support college livestreaming and video needs with the videographer/photographer for Commencement and other academic events as well as signature athletics events, including home football games, conference and regional championships hosted on campus and the Dutchies.


  • A bachelor's degree in computer science, web development or web design.
  • Five to eight years' experience in web design and digital marketing preferred.
  • Strong communication skills.
  • Must have strong time management skills and be held accountable for meeting deadlines.
  • Understanding of Central's target audiences, including prospective students and their parents, alumni, donors and others.
  • Ability to collaborate with all members of the campus community.
  • Demonstrate skills in the operations of design software and programs related to websites and social media tools.
    • Experience with HTML, CSS, PHP and SQL.
    • Experience with WordPress and web content management systems.
    • Experience with Siteimprove or other industry leading tools preferred.
    • Experience with web usability/accessibility in relationship to users with disabilities.
  • Must work cooperatively and respectfully with colleagues and readers.
  • Shift hours may vary, including evenings, weekends and college closure periods.

Additional Information:

  • Central College is an equal opportunity employer and a drug/tobacco free workplace.

  • A post-offer employment background check and pre-work physical will be conducted.

Application Instructions:

Please contact Human Resources with questions by emailing [email protected] or calling 641-628-5199.


Founded in 1853, Central College of Pella, Iowa, is a private, residential four-year liberal arts college known for its academic rigor and strength in global experiential learning, STEM (science, technology, engineering and math), sustainability education, athletics success and tradition, and leadership and service. Central continues to value its long-standing relationship with the Reformed Church in America. The college participates in NCAA Division III athletics and is a member of the Iowa Conference. Central is an active part of the Greater Des Moines region and just two minutes from Lake Red Rock, Iowa’s largest lake.

About the college:Central College lake

At Central, curiosity is met with challenge and exploration yields self-discovery. Students focus on hands-on learning experiences and expand their worlds through service and internship opportunities, research projects with faculty and work-study positions. Central also actively supports off-campus study-abroad programs around the world as part of our commitment to global experiential learning and well over half of Central students study internationally prior to graduation.

The Central College academic community is dedicated to educating undergraduate students. Approximately 100 faculty and 300 staff members, full- and part-time, serve more than 1,300 undergraduates, who hail from Iowa, 26 other states, the District of Columbia, and nine countries around the world. The power of the Central global network through alumni, parents, donors, and corporate partners brings significant opportunities for the college and its students. Over 70 academic programs of study are offered to undergraduates, in addition to integrated interdisciplinary studies student-designed majors.

The campus culture is one of engagement. Half of the students participate in intercollegiate athletics. Central is in the NCAA Division III and a member the Iowa Intercollegiate Athletics Conference (IIAC). Of current students, 26% are enrolled in a fine arts course (art, music or theatre). The Mills Gallery showcases art exhibitions throughout the year, including student exhibits in the spring. Theatre programs involve students in every facet of stage production with a handful of major productions annually. A wide range of campus life and student leadership opportunities attract students in large numbers.  Over 100 student organizations and clubs enjoy robust student involvement at Central.

Mission statement:

Central College is a residential liberal arts college dedicated to helping students discover and develop their greatest potential. Guided by its ecumenical Christian tradition, the college community engages in vigorous, open inquiry in pursuit of academic excellence.

The College nurtures the development of the mind, while fostering spiritual and emotional maturity and physical well-being. Central integrates career preparation with the development of values essential to responsible citizenship, empowering graduates for effective service in local, national and international communities.

Central College prof


Just two minutes from Lake Red Rock, Iowa’s largest lake, the community of Pella is home to corporate headquarters of international companies such as Vermeer Corporation, Pella Corporation (Pella Windows and Doors), and Precision Pulley and Idler, Inc. (PPI). Pella is a thriving community of 10,350 residents, famous for its annual Tulip Time festival which is held each May.

While located in Pella, Central is also an active part of the Greater Des Moines region – a region ranked No. 1 for Metro with the Most Community Pride (Gallup, 2015), No. 2 in Top 10 U.S. Cities to Land Work (NBC News, 2015), No. 2 in Best Cities for Jobs 2015 (Forbes), No. 1 for America’s best cities for young professionals (Forbes, 2014) and has earned dozens of other top rankings as well. The college and the Pella community are both members of the Greater Des Moines Partnership, a regional economic and community development organization.



Central College is accredited by the Higher Learning Commission and a member of:

  • North Central Association of Colleges and Schools
  • State of Iowa Board of Education
  • Commission on Accreditation of Athletic Training Educators
  • National Association of Schools of Music
  • American Chemical Society

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