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Assistant Professor of Horticulture - Horticultural Marketing and Consumer Behavior

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Working Title:

Assistant Professor of Horticulture - Horticultural Marketing and Consumer Behavior



About the University of Georgia:

Since our founding in 1785, the University of Georgia has operated as Georgia’s oldest, most comprehensive, and most diversified institution of higher education ( The proof is in our more than 235 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University’s main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 1,800 full-time instructional faculty and more than 7,700 full-time staff. The University’s enrollment exceeds 40,000 students including over 30,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 18 schools and colleges, as well as a medical partnership with Augusta University housed on the UGA Health Sciences Campus in Athens.

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Retirement Plan:


Employment Type:


Benefits Eligibility:

Benefits Eligible

Anticipated Start Date:


Job Posting Date:


Open until filled:


Special Instructions to Applicants:

Applicants should upload the following documents: (1) a letter of application, (2) curriculum vita, (3) unofficial transcripts, (4) a list of references with contact information including email address.

Inquiries regarding the position should be sent to:
Dr. David Berle
Email: [email protected]

The position will be available effective March 1, 2023.

Location of Vacancy:

Athens Area

EEO Statement:

The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR ([email protected]).

Classification Title:

Assistant Professor

Faculty Rank:

Assistant Professor

Contract Type:

Academic (9 mo.)

Tenure Status:

Tenure Track

Minimum Qualifications:

Doctorate in Horticulture or a related Plant Science field from an accredited university atthe time of appointment.

Position Summary:

The Department of Horticulture ( at The University of Georgia is seeking applicants for an Assistant Professor of Horticultural Marketing and Consumer Behavior. The position is a nine-month appointment, with a 70% Instruction and 30% Extension appointment.
Instruction responsibilities include teaching an introductory course (online) for major and non-major horticulture students and other popular courses such as Floral Design and Business Practices. The Extension responsibilities associated with this position will be in horticultural marketing, product market acceptance, consumer behavior, and the impact of horticultural specialty crops, both edible and ornamental. These efforts will focus on a variety of sectors in the horticulture industry, including, but not limited to: the green industry, fruit, vegetables, and emerging crops. The successful candidate will need to work closely with industry commodity groups and associations to identify needs and implement outreach. The successful candidate is also expected to utilize UGArden as a resource for various Extension activities, such as Extension Agent training and or demonstrations.

The department of Horticulture at UGA has 31 faculty members located at three campuses (Athens, Griffin, Tifton), who are leaders in many aspects of plant science, including breeding, production, physiology, and sustainability. The position will be located on the Athens campus. Successful partnerships are ongoing with other departments and programs, such as agricultural economics, agricultural engineering, electrical engineering, entomology, plant pathology, impact evaluation unit, and management information systems. By joining the existing programs and collaborations, the new faculty member will be able to quickly develop aggressive teaching and Extension programs in this discipline to help support the overall mission of the Department of Horticulture at UGA to improve profitable and sustainable plant production and proactively address the transformational changes facing the horticultural industry to improve the lives, livelihoods, health, and wellbeing of society in Georgia and around the globe.

Additional Requirements:

  • Excellent written and oral communication skills.
  • Evidence of ability to develop a dynamic and engaging teaching program.
  • Demonstrated potential to contribute to the diversity and excellence of the academic community and a commitment to working in an inclusive environment.
  • Record of receiving external funding that supports the individual’s Extension program.
  • Strong background in utilizing survey techniques to understand production and consumer behavior within markets.
  • Understanding of the horticulture (Specialty Crops) industry within Georgia.

Relevant/Preferred Education, Experience, Licensure, and/or Certification:

  • Background working with commodity groups in Georgia.

Is this a Position of Trust?:


Does this position have operation, access, or control of financial resources?:


Does this position require a P-Card? :


Is having a P-Card an essential function of this position? :


Is driving a responsibility of this position?:


Does this position have direct interaction or care of children under the age of 18 or direct patient care?:


Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications):


Credit and P-Card policy:

Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website.


The University of Georgia, a land-grant and sea-grant university with statewide commitments and responsibilities, is the state’s oldest and most comprehensive institution of higher education. Founded in 1785, it is the birthplace of public higher education in America.

Today, UGA enrolls more than 40,000 undergraduate, graduate, and professional students. The main campus has 460 buildings on 767 acres of land. The total acreage of UGA in 30 Georgia counties is 41,539. UGA has 18 colleges and schools, which include Agricultural and Environmental Sciences, Arts and Sciences, Business, Ecology, Education, Engineering, Environment and Design, Family and Consumer Sciences, Forestry and Natural Resources, Graduate School, Journalism and Mass Communication, Law, Pharmacy, Public Health, Public and International Affairs, Social Work, Veterinary Medicine, and the Honors College. It offers 24 baccalaureate degrees in more than 140 fields; 33 master’s degrees in 144 fields; 8 educational specialist degrees; four doctoral degrees in 99 areas; professional degrees in law, pharmacy and veterinary medicine; and more than 170 study-abroad and exchange programs. UGA Libraries rank among the nation’s best research libraries and contain a total of 5.3 million volumes and one of nation’s largest map collections. The university has had 25 recipients of the prestigious Rhodes Scholarship, making it one of the nation’s top Rhodes producers among public universities. UGA is home of the Peabody Awards, presented annually for distinguished achievement and meritorious public service for television, podcast/radio, and digital media. It also is home of Georgia’s State Botanical Garden, state Museum of Art and State Museum of Natural History. Additionally, UGA has one of the largest and most comprehensive public service and outreach programs conducted by an American educational institution.

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