Description of Basic Functions and Responsibilities

Overview:

The Shasta-Tehama-Trinity Joint Community College District (Shasta College) sits at the northern end of the Sacramento Valley, surrounded by mountains to the north, east, and west. The area provides a wide array of outdoor amenities and activities with miles of hiking and biking trails, national parks, two lakes, and the Sacramento River. The main campus is located in the city of Redding, population 90,000. The area is characterized by excellent schools with high graduation rates, low traffic, and low housing prices (Zillow average $393,000 vs. California state average of $770,000).

Shasta College is committed to providing its diverse student population with equitable education outcomes, contributing to the social, cultural, intellectual, and economic development of our communities. The college has been recognized as a leader in developing and implementing innovative education programs to increase student success, including accelerated pathways for high school students to achieve a bachelor's degree and for returning students to complete their Associate and Bachelor's degrees. Shasta College enrolls more than 11,000 students annually and provides educational services to students with a wide range of skills and abilities.

Our ideal candidate is motivated to join a campus community prioritizing the success of our racially and socio-economically diverse staff and student population. Providing equitable outcomes so all members of our community may enjoy safe, healthy, and vibrant educational and employment environments is critical to our success.

Classified positions in the California Community College system offer a unique opportunity to contribute to the empowerment of our students seeking to improve their lives and communities. Our classified staff engage with a diverse employee and student populations, facilitating equitable outcomes for all by implementing and supporting our various employment and academic programs. As a classified staff member at Shasta College, you will join a vibrant community of professionals and educators working together to provide a positive, healthy educational environment where our students experience diverse academic and cultural perspectives. A career in classified service at Shasta College offers a highly rewarding and enriching employment experience.
DESCRIPTION OF BASIC FUNCTIONS AND RESPONSIBILITIES
The Communication and Marketing Specialist position is a senior design position with established technical expertise and an understanding of best practices for social and digital media, print and graphic communications, and audio/video/animation techniques and technologies. Exercise a high degree of independence and initiative with proven skills and abilities in the development, design, and coordination of the production of a variety of digital and print materials. Under the direction of the assigned supervisor, participate in variety of activities involved in the planning, analysis, design, development, modification, maintenance, and implementation of the District's marketing program. Implement social media strategies, video productions, branded graphic communications and marketing pieces. Responsible for the development and application of a Digital Asset Management process for all video and photo assets for the district. Serve as a technical expert related to software and hardware used throughout the Marketing department. Participate in the development of promotional materials for Shasta College departments, programs, and services. Understand and help ensure a consistent, branded identity strategy for a large educational institution with multiple departments and programs including athletics.

This position may lead or monitor the work outcomes of other Communication and Marketing support staff. This position serves as the lead technical person in the Marketing Department and provides consultation to other Communication Coordinators or interns within the unit. Employees in this classification work with limited supervision within a framework of standard policies and procedures.

CLASSIFICATION: Range 40 on the current Classified Salary Schedule, 40 hours per week, 12 months per year. Work assignment hours are 8:00 a.m. to 5:00 p.m., Monday through Friday.

SUPERVISOR: Director of Marketing or designee

BENEFITS: Holiday, vacation and sick time will be provided. Our competitive benefits package includes medical, dental, and vision insurance provided at a share of cost on a pretax basis, CalPERS Retirement and an employee assistance program (EAP).Employees have the option to contribute to:

Health Savings Account (HSA)

403(b) and 457 Retirement Plans

Section 125 Plan including Flexible Spending Accounts (FSA) and Dependent Day Care Accounts

In addition, employees have the option to purchase:

Disability Income Insurance

Cancer Insurance

Life Insurance

Accident Only Insurance

Critical Illness Insurance

For more information regarding Employment and Benefit Policies, please view the Classified Employee Collective Bargaining Agreement.

Typical Duties, Knowledge and Ability
Examples of typical duties are descriptive in and not restrictive in nature

• Works with College administrators, staff, and faculty to research, develop, design, and direct publication of materials for the recruitment of students, and for the promotion of a wide variety of College programs and events (e.g., newsletters, programs, posters, brochures, flyers and electronic media content).
• Creates, edits, and proofreads copy; designs and illustrates artwork; assists and takes digital photos and videos as required; corrects, edits, composes, and designs video productions for the college; creates simple animations for social and digital promotional use; selects paper stock and ink colors; produces press-ready artwork; and creates electronic fully accessible and compliant files.
• Confers with District personnel and committees; acts as liaison between off-campus media vendors (such as printers and other third-party content production services) and the College.
• Create, maintain, and grow the College's existing social media networks, as well as create and grow the College's brand on new emerging social media platforms.
• Assist in keeping an updated database of professional portraits and videos of all college administration/events for announcements and publications.
• Provides technical expertise and advice to administrators, faculty, and staff concerning graphics work requests; provides information regarding formats and design possibilities.
• Provide guidance, leadership and mentoring to other Communication Coordinators and student interns. Support and develop the technical expertise needed to meet long-term business needs.
• Coordinate projects and work activities between design staff
• Contribute to the planning, organizing, and implantation of a yearly marketing strategy for the district.
• May assist in the research and preparation of press releases/content.
• Participates in web design committees and coordinates with the web design team on supporting graphics needed for the college website.
• Uses a variety of computer software in the design and preparation of graphics, illustrations, and written materials for printed and electronic publications and other campus uses, such as campus signs and computer networks.
• Performs other related duties similar to the above in scope and function as required.

Knowledge of:

• Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Premiere, Adobe Audition, Adobe After Effects, and Adobe Lightroom/Bridge; Microsoft Word, Excel, and PowerPoint. Hootsuite, and the ability to learn new and advancing changes in these and other technologies
• Differences between various social media platforms and the industry standards required for posting content on each channel.
• Principles of social media, video composition, marketing and advertising design
• Methods, practices, terminology and procedures used in print and digital design
• Type families, colors, inks and paper stock used in printing
• Digital cameras, video and audio recording tools, various formats used for capture and export, and editing capabilities, off-camera lighting, gimbals, and other hardware in the production of video and photo content
• Website architecture, HTML, HTML editors, CMS systems, web publishing procedures
• Correct English usage, grammar, spelling, punctuation and vocabulary
• Modern office practices, procedures, and equipment
• Record keeping techniques

Ability to:

• Directs/operates video productions ranging from single-camera productions to multi-camera field and studio productions. This includes interacting with and guiding clients, subjects/talent and others through the production process.
• During post production, edits and/or directs the editing of recorded video, audio, and other materials to meet time, aesthetic, ethical and broadcast quality standards. Operates and/or oversees the use of a variety of post-production software applications for video editing, audio editing, end-use authoring, graphics creation, compositing, compressing, encoding/transcoding and captioning.
• Maintains and/or oversees the maintenance and organization of video production equipment and post production equipment and software. Researches, requests and implements new video production technologies.
• Oversee day-to-day posting, monitoring, and response to comments on all the College's social media efforts.
• Provide direction and input for writing compelling copy for social media channels that speaks in an appropriate tone to the audience while maintaining the professional integrity of the institution
• Operate a digital camera, Video camera, Audio recording equipment, and video lighting. gimbals, and other hardware in the production of video and photo content
• Design and produce digitally compliant, and press-ready artwork
• Coordinate the design and production of various printed and electronic publications
• Estimate costs and analyze cost-effectiveness of pieces prior to production
• Use a computer and various computer software in connection with the production of various types of printed and electronic deliverables/content
• Establish and maintain accurate record-keeping systems, files, and other documentation
• Related to the operations and activities of assigned duties
• Communicate tactfully, patiently, and courteously in both oral and written formats
• Understand and carry out both oral and written directions
• Work with a significant degree of independence and judgment
• Organize work and set priorities; manage multiple projects and deadlines
• Establish and maintain effective, positive work relationships with internal and external clients while in the performance of required duties including those from diverse academic socioeconomic, cultural, ethnic, and ability backgrounds.
• Monitor the work outcomes of other designers and provide constructive feedback.
• Represent the Marketing Department with courtesy, respect, and commitment to excellent customer service.
• Work for long periods of time while sitting at a computer workstation
• Demonstrate sensitivity to, and understanding of, the diverse academic, socioeconomic, cultural, and ethnic backgrounds of staff and students

Experience/Education
Education Required:

• Associates degree or equivalent with appropriate coursework

Education Preferred:

• Bachelor's degree in related discipline.

Experience Required:

• Four years of directly related work experience in social media management and graphic communications
• Two years of experience producing educational or documentary videos in a collaborative environment is required

Other Preferred Qualifications:

• Relevant industry certifications.

Additional Information

Online Application with Additional Preferred Materials to be attached to application:

Cover letter addressing criteria listed in the position announcement

Current resume

College transcripts, if applicable (unofficial will be accepted at the time of application)

Attention Applicants:

After application has been submitted, all application materials will be screened.

Internal candidates must also submit all required materials to be considered.

Candidate evaluations will not be considered.

Reference letters from any member of the Hiring Committee or Board Members will not be considered.

Interviews will be by invitation only.

Interviews may be by Zoom.

The District does not reimburse for new hire moving expenses.

New Classified Appointments will be placed at Step 1 on the Classified Salary Schedule and will graduate to the next step on July 1st if the hire date is before January 1st, with subsequent steps annually thereafter to a maximum fifth step.

Longevity pay in accordance with Section 8.8 of the Classified Employee Collective Bargaining Agreement.

The Shasta-Tehama-Trinity Joint Community College District ("Shasta College") does not discriminate against any person on the basis of race, color, national origin, sex, religious preference, age, disability (physical and mental), pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy or childbirth), gender identity, sexual orientation, genetics, military or veteran status or any other characteristic protected by applicable law in admission and access to, or treatment in employment, educational programs or activities at any of its campuses. Shasta College also prohibits harassment on any of these bases, including sexual harassment, as well as sexual assault, domestic violence, dating violence, and stalking.







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