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Executive Director of Marketing and Enrollment Management, Online Division (REMOTE)

Champlain College

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Executive Administration Jobs
C-Level & Executive Directors
Administrative Jobs
Institutional & Business Affairs, Admissions & Enrollment, Communications & Marketing
Employment Type
Full Time
Institution Type
Community College

Job Details

Executive Director of Marketing and Enrollment Management, Online Division (REMOTE)

Job Description:

In partnership with the Vice President of Online Learning, the Executive Director of Marketing and Enrollment Management is responsible for leading the online division's marketing and enrollment management strategies from the start of the prospective student lifecycle until enrollment and beyond. A proven track record in strategic planning and execution of integrated marketing with an emphasis on digital marketing and SEO, enrollment management strategies, vendor management, communications, alumni engagement, and public relations with oversight of a mix of internal and external stakeholders is required. This position is fully remote.

Essential Responsibilities
  • In support of the College's strategic goals develop, implement, oversee, and assess all aspects of marketing to ensure comprehensive and integrated materials emphasizing digital marketing and SEO.
  • In support of the division's enrollment and revenue goals, lead short and long-term initiatives that drive inquiries and enrollment through funnel conversion.
  • Humbly and empathetically leads a skilled team of marketing professionals. Direct supervisory relationships with assistant directors, content marketers, automation specialists, and external partners. Manage effective relationships and lead and hold accountable multiple vendors for marketing and enrollment management.
  • Leverage technology utilizing a variety of platforms and mediums including; best practices in social media, web design/development integration, email, demand generations, and others within higher education and preferably enrollment management with an eye to the future. Evaluate and assess the use of technology, both current, and new, to maximize and track prospective student engagement.
  • Provide leadership & support professional development to the marketing and enrollment management department.
  • Partner with the B2B team to develop marketing and enrollment strategies for current program offerings.
  • Collaborate with the academic leadership team to provide marketing research, support, and evaluation for current programs and new program launches.
  • Collaborate with the institutional systems team to prioritize and implement projects related to marketing and enrollment initiatives.
  • Collaborate with the Director of Student Advising and Retention to provide a consistent, seamless student experience to those newly admitted. This includes the development of engagement strategies that increase new student registration.
  • Evaluate and manage the entire enrollment funnel from potential and prospective students to new student registration.
  • Create a culture of student-first decision-making, always keeping student success at the heart of what we do.
  • Supervises and participates in the development of press releases, feature stories/articles, and related items.
  • Develops and maintains proper budget, fiscal, and personnel resources.


Minimum Qualifications
  • Master's degree or significant, relevant experience at senior leadership level in online, higher education
  • Three to five years of recent experience in a senior marketing role in online higher education
  • Supervisory experience in marketing
  • Demonstrated skill in writing, editing, publication production, and project management
  • Excellent verbal communication and presentation skills
  • Knowledge of best practices in online marketing and enrollment management
  • Demonstrated ability to work well with others within and external to the College
  • Knowledge of and/or experience with enrollment management, digital marketing, SEO and content management technologies
  • Demonstrated ability working with diverse populations

Preferred Qualifications
  • Experience as a marketing and enrollment management director or higher at a predominately online college, university, or online program manager (OPM).
  • Direct experience with scaling enrollment in the online higher education space in the past five years.

Additional Information:

The successful completion of a criminal background check is required as a condition of employment.

Champlain College does not discriminate on the basis of race, creed, color, national origin, place of birth, ancestry, religion, age, sexual orientation, sex, gender identity, veteran or military service status, HIV -positive status, qualified disability, or on the basis of any other status protected by law, and does not discriminate in the administration of its education and admission policies, scholarship and loan programs, employment practices or co-curricular and other College-administered programs. Champlain College will make reasonable accommodations for otherwise qualified students, applicants for admission or employment, or employees. Please contact the People Center at 802.651.5800 with questions concerning the hiring process or future employment at Champlain College, or if auxiliary aids or services are needed to apply for employment at Champlain College.

Champlain College is committed to fostering an inclusive and diverse community. Recognizing that diversity is both a reflection of our world and a source of rich education, Champlain strives to be diverse and inclusive in ways that reflect the world in which we live and work. All members of the Champlain community are valued as individuals.

Application Instructions:

Application materials must include a resume/CV and a letter of interest (Cover Letter) specifically addressing the desired qualifications. The College seeks candidates who, through their work and life experiences, service to the community, teaching or research can contribute to the diversity, inclusivity and academic excellence of Champlain College. Please include information about how you would contribute to these efforts and help to further this goal in your letter of interest/cover letter.

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An educational pioneer since 1878, Champlain is a college where students and faculty don't just respond to opportunities -- they create them. We've introduced new fields of study, like Game Design and Computer & Digital Forensics, and offer majors with a specific focus, like e-Business Management, Digital Filmmaking and Public Relations. Champlain's three-dimensional education -- another pioneering concept -- integrates relevant, professionally focused studies with a rigorous Core curriculum and practical Life Skills program.
All this innovation thrives in our can-do culture, where people with diverse talents pool their skills in enterprising ways. Here students help each other launch new businesses, students and faculty collaborate on research and service, and the college creates partnerships with the community. Our city, Burlington, is the ultimate college town with a hip vibe, a thriving music scene and great food, from Doughboys doughnuts to Bove's family-recipe Italian. It's as original, forward-looking and down-to-earth as Champlain College, and a place it's easy to call home.
Mission Statement
Champlain College endeavors to be a leader in educating today's students to become skilled practitioners, effective professionals and engaged global citizens. Champlain's agile and entrepreneurial approach to higher education uniquely blends technology leadership, market savvy, innovation and fiscal responsibility with a commitment to liberal learning, community involvement and "the human touch." This distinctive approach permeates the delivery of relevant, rigorous student-centered programs in business, arts, applied technology and public service.
Strategic Goals
  • Achieve Distinctive Academic Excellence: Champlain College will offer challenging, innovative academic programs that align with the needs of the workplace and serve the unique needs of its three distinct student populations. These include: (1) an unparalleled traditional undergraduate experience that combines professional programs with a unique interdisciplinary core augmented by learning in life skills; (2) an adult undergraduate curriculum of relevant, life-long education leading to professional advancement; and (3) graduate education that expands technical competence, inspires critical thinking, embraces reflective learning and infuses the joy of life-long learning. All Champlain graduates will have the capacity to attain leadership roles in their various fields due to their professional skills as well as their abilities to think critically and creatively and to communicate effectively.
  • Enrich Student Life: We will enrich student life for all Champlain students by providing experiences that embrace student development, personal responsibility, the application of life skills and career path development, and participation in the larger community.
  • Enhance Financial Stability: Champlain College will operate from a position of financial strength. It is only through the careful management of resources that the College will have the resources needed for continuous improvement.
  • Excite, Engage, and Empower Faculty & Staff: Engaged and empowered faculty and staff work and teach with passion, drive and innovation and move the College forward in order to achieve our vision.  Over the next ten years, we will continually work to ensure that Champlain faculty and staff recognize and honor the Champlain College culture while building a high performance environment in which  staff and faculty excel and will become a leader in our ability to recruit, retain, develop and celebrate staff and faculty crucial to our success.
  • Fostering an Inclusive & Diverse Community: Recognizing that diversity is both a reflection of our world and a source of rich education, Champlain will be diverse in ways that reflect the world in which we live and work. All members of the Champlain community will have a sense of being a valued member of the College community.


The Champlain College education is a career-driven experience whose rigorous interdisciplinary studies endow students with the three essential personal dimensions required for a gratifying career and a remarkable life:

  • Top-line professional capabilities in your chosen field
  • A fully-developed intellect with keen reasoning abilities and a global perspective
  • Vital life management skills

You'll emerge from this process as a leader in your profession, one whose exceptional capacities reflect the integrity of our award-winning faculty, our pragmatic curricula and our innovative hands-on approach to learning.

This integrity permeates each of the fundamental elements of a Champlain College education:



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