Associate Director of Development Marketing and Communications AS9971 
Staff (Full-Time) --> Development & Alumni Engagement

DeLand, FL • ID: 1002-280 • Full-Time/Regular

Reporting to the Director, the Associate Director supports programs for alumni, donors and students with marketing and communications. The AD works closely with team leadership and colleagues to define projects within the Division of Development and Alumni Engagement. The AD will create print and digital marketing communications, including visual content development, design and production, publication and distribution.

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES:

Design effective marketing materials (e.g. donor proposals, direct mail, postcards, flyers, publications, newsletters) to be used across communication channels, including website, print, social, and email Develop and execute marketing ideas to promote events and programs Interview and develop rapport with a variety of constituents including donors, faculty and students to document and curate strong institutional narrative content Work closely with the team to execute design needs from content marketing calendars and adhere to deadlines Create and edit short videos using video software Evaluate progress using data analytics and update priorities with direction from the supervisor Perform other related duties as assigned

ROUTINE DUTIES AND RESPONSIBILITIES:

Contribute ideas, input and support to initiatives, decisions and communications with marketing and communications implications Develop concepts, layouts and final production files, keeping accurate and current data information Adhere to university brand and style guidelines Take photos and videos as needed Attend university events as needed, both on and off campus Occasional work outside normal office hours and some travel as needed

Required Skills

• Exceptional writing and storytelling ability and knowledge of business communications and marketing
• Meticulous attention to detail including proofreading and grammar, including knowledge of editorial style standards (e.g. AP Style)
• Strong organizational skills and ability to work on diverse projects simultaneously and adhere to deadlines
• Proficiency with Microsoft Office, particularly Word and PowerPoint
• Proficiency with Illustrator, Photoshop and InDesign
• Ability to interact and communicate effectively with a variety of university constituents
• Ability to support, contribute to, and strengthen a vibrant, culturally diverse, and inclusive learning community of students, alumni, faculty, alumni and fellow professionals

Required Experience

• Bachelor's degree in graphic design or a related field of study required
• Experience and skill in creating print, digital, and social media marketing communications for varied audiences
• Experience with InDesign, Illustrator, Photoshop, photography and videography

Salary Grade: 7