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Vice President of University Marketing and Enrollment Planning

College of Charleston
Charleston, SC

Job Details

Internal Title:

Vice President of University Marketing and Enrollment Planning

Position Type:


Faculty / Non-Faculty / Administration:




Job Purpose:

Vice President of University Marketing and Enrollment Planning develops overall strategy and vision for the division. Leads and motivates teams of marketing and student services professionals. Working closely with the President, Provost, CFO, and Senior Leadership Team, assesses and enhances recruitment, marketing, branding and admissions strategies to meet enrollment objectives for incoming first-year students, transfer and international students for the College of Charleston.

Minimum Requirements:

Master’s Degree required; advanced degree is preferred. Five or more years of high-level resource management in admissions, financial aid, marketing, and recruitment technology is required. Knowledge of current trends in higher education enrollment highly desirable. Candidates with an equivalent combination of experience and/or education are encouraged to apply.

Required Knowledge, Skills and Abilities:

Must have the ability to become a strategic partner with a capable leadership team, establish strong relationships with internal and external constituencies, embrace and promote change. Should have substantial leadership experience in admission, marketing and enrollment recruiting, with a proven record of success in shaping the academic and diversity profile of entering classes. Should possess exceptional communication skills, innovative ideas, strong planning and analytical abilities, and a passion for incorporating new technologies into strategies and tactics. A strong commitment to promoting staff development is highly valued. Understanding of marketing and enrollment techniques and trends required.

Additional Comments Regarding Position:

Must be able to travel for recruitment events and professional conferences. Must have or be able to obtain a passport for potential international travel.

Initial review of applications will take place December 5, but position will remain open until filled.

Special Instructions to Applicants:

Please complete the application to include all current and previous work history and education. A resume will not be accepted nor reviewed to determine if an applicant has met the qualifications for the position.*Salary is commensurate with education/experience.Offers of employment are contingent upon a successful background check.
All applications must be submitted online


Commensurate with education/experience*

Posting Date:


Open Until Filled:


Posting Number:


EEO Statement:

The College of Charleston is an Affirmative Action/Equal Opportunity employer and does not discriminate against any individual or group on the basis of gender, sexual orientation, gender identity or expression, age, race, color, religion, national origin, veteran status, genetic information, or disability.

Quicklink for Posting:


Establishes and implements the methods and procedures for ensuring enrollment and new student revenue goals are established and met. Works with the President, Provost, CFO, Academic Deans, and other Senior Administrators to design and implement effective, sophisticated strategies for Marketing and Enrollment Planning. Works with Business Affairs, Academic Affairs, Institutional Research, IT, and Office of Assessment and planning to develop, implement, market and assess enrollment and aid strategy models.

Essential or Marginal:


Percent of Time:



Develops, authorizes and interprets rules, regulations and other procedures for offices reporting within the division. Leads, motivates and advises a large division of marketing, enrollment and student services professionals. Recommends human resource allocation and organizational structure for units within the division. Assess personnel and authorizes appropriate training, travel and development. Prepares and delivers performance evaluations for direct reports and reviews in-direct report evaluations.

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Monitors the impact of institutional, statewide, regional, and national initiatives affecting enrollment patterns relating to student quality, diversity and retention. Initiates, analyzes, and monitors university marketing and enrollment patterns. Supervises the marketing professionals who support the institution’s marketing efforts as it relates to print and digital publications, graphic design, web design, video production and photography. Provides information on best practices of marketing and recruitment to President/Provost and executive team and others who rely on this information for strategic decision-making. Makes recommendations on corrective or innovative approaches. Presents appropriate reports to the Board of Trustees each formal meeting.

Essential or Marginal:


Percent of Time:



Chairs or serves as critical member of a variety of campus-wide as well as regional committees representing the division. Examples include: Financial Aid, Aid Strategy Committee, chairs the Enrollment Leadership Council for the President, Academic Council, Diversity Council. Acts as liaison to constituents on and off-campus. Networks and maintains good working relationships with Commission on Higher Education, Alumni organization, Parent Advisory council, Foundation Office and giving officers, and various national and regional Admissions/Enrollment organizations.

Essential or Marginal:


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Develops, oversees and manages division budgets. Provides advice and approval to departments regarding budget expenditures and personnel spending.

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Located in the heart of historic Charleston, South Carolina, the College of Charleston is a nationally recognized public liberal arts and sciences university. Since our founding in 1770, the College has maintained a strong liberal arts curriculum. The College is a state-supported, comprehensive institution and ranks among the nation’s top universities for quality of life, affordability, and exceptional education in the arts, sciences, education, and business. Our beautiful and historic campus, combined with contemporary facilities and cutting-edge programs, attracts exceptional students and faculty from across the U.S. and around the world.


Over 12,200 students select from more than 130 undergraduate majors and minors  and 27 master’s degrees and graduate certificate programs. For example, we are the only college in America with an undergraduate program in Data Science. We have an entire school dedicated to Languages, Cultures, and World Affairs, and we offer 25 interdisciplinary minors in topics as diverse as environmental studies and crime, law and society.

The strength of a College of Charleston education is in its deeply rooted liberal arts and sciences tradition. Our goal is to prepare our students to be ethical, open-minded leaders and multidisciplinary problem solvers. Our success is largely due to our incredible faculty—accomplished teacher-scholars who are wholly invested in the intellectual growth and personal development of their students.

The College of Charleston is a mid-sized university organized around six academic schools:

Additionally, academic programs are coordinated by the Graduate SchoolHonors CollegeCenter for International Education, and the College of Charleston North Campus

About the College

A superior quality undergraduate program is central to the mission of the College. The College provides a creative and intellectually stimulating environment where students are challenged by a committed faculty of more than 500 distinguished teacher-scholars, all in an incomparable setting. The city of Charleston—world-renowned for its history, architecture, culture and coastal environment—serves as a living and learning laboratory for experiences in business, science, technology, teaching, the humanities, languages, and the arts. In addition to offering a broad range of bachelor’s degree programs, the College also provides master’s degree programs that are compatible with the needs of the community and the state. As a prominent component of the state's higher education system, the College encourages and supports research. Our faculty members are important sources of knowledge and expertise for the community, the state, and the nation.

Our professors are Fulbright and Guggenheim fellows, National Science Foundation CAREER award recipients, world-renowned performers, and Oprah’s Book Club authors. These faculty accolades, while impressive on their own, are even more remarkable when you consider the level of engagement and attention these accomplished scholars and professionals devote to their students. They are committed mentors who make sure that every student has the opportunity to achieve his or her full potential. College of Charleston professors are partners in meaningful undergraduate research, thoughtful academic advisors, and in many cases, lifelong friends.

At the College of Charleston, you’ll meet students, faculty, and staff from different cultures, ethnic backgrounds, beliefs, and sexual orientations. Students from 49 states and 62 countries choose the College for its small-college feel blended with the advantages and diversity of an urban, mid-sized university. Our students learn how to succeed and grow, both inside and outside the classroom. This comes from a rigorous exposure to the arts, sciences and humanities, and from a dedication to achievement in education, business and other professional careers. It comes from exceptional opportunities to pursue knowledge and conduct research at the undergraduate and graduate level beside some of  the nation’s finest faculty. It comes from a vibrant and enriching campus life that provides meaningful opportunities to become engaged, to make a difference, and to become a leader.

While they live, work, and study in one of the greatest cities in the world, our students share many of the same hopes and dreams. They want to discover themselves, find out what they can achieve and create their own future. At the College of Charleston, we help students learn how to make that happen. In the great liberal arts tradition, a College of Charleston education focuses on discovery and personal growth, as well as preparing for life, work, and service in our society.

The College actively seeks to attract a diverse group of faculty who will help students excel academically and who will encourage individuals to thrive while engaging in original inquiry and creative expression in an atmosphere of intellectual freedom. Our classrooms provide students the opportunity to realize their intellectual and personal potential and to become responsible, productive members of society.

What makes the College of Charleston experience so exceptional?

Remarkable Students

College of Charleston students are phenomenally bright, creative, and independent. Last year, our students made contributions to society that had a tremendous impact on the Charleston community and the world at large. Graduating seniors won national awards, fellowships, and graduate scholarships to study subjects ranging from philosophy in New York, to international economics at Johns Hopkins, to Buddhism in China. They wrote award-winning papers, won conference championships, and developed professional networks that have led to remarkable careers.

Distinguished Faculty

Our accomplished faculty members share a commitment to their students and a research outlook that defines the term “teacher-scholar.” College of Charleston professors are here because they love what they do and because they are personally committed to the success of every one of their students. They acknowledge the talent of these students by engaging with them in meaningful, graduate-level research even as sophomores or juniors.

It’s an exciting time to be at the College of Charleston. After more than 240 years, we continue to evolve. Our reputation is spreading. More and more exceptional students make us their top choice, and we attract and retain the caliber of faculty that other colleges dream about. Consider a career at the College of Charleston. Apply online at

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