The University of Virginia Office of University Communications seeks a Marketing Associate or Senior Marketing Associate to join a strategic and high-performance Marketing and Brand Strategy team. The Marketing Associate or Senior Marketing Associate will act as an experienced professional to develop, guide and manage marketing plans and programs in support of the University's key priorities and will have responsibility for day-to-day coordination and execution of marketing projects. They will report to the Executive Director of Marketing and work with the Marketing team, under the direction of the Associate VP for Marketing, on longer-term campaign planning, strategic priorities, relationship and partnership management, research and other projects. Areas of focus include defining and implementing new and effective marketing approaches for programs and units; organizing successful tactics to help grow existing communications campaigns; assisting in establishing University Communications-led business processes to support marketing and communications needs across the University; and helping manage advertising and media planning initiatives.

Responsibilities

• Develop program-specific marketing plans to support the department’s 5-year communications plan, including support for the Great and Good Strategic Plan, Athletics partnership, ongoing advisory support to schools and initiatives, and commitment to help recruit the best and brightest students.
• Lead other marketing staff members and creative teams and participate on cross-functional teams.
• Direct strategic analysis to build marketing campaigns, employing consumer research and analytics.
• Partner with Creative and Digital teams to guide business objectives, message strategy, campaign development and reporting
• Lead execution of marketing and communications approaches to reach University-wide audiences in support of strategic priorities, established and emerging programs.
• Participate in data-led and research efforts to better understand audience, perception and efficacy for brand overall and marketing programs and campaigns
• Support and implement approaches to bolster brand stewardship and compliance across University units and programs and manage brand resources on behalf of the University community.
• Assist in managing and planning annual paid advertising programs and contracts.
• Provide marketing and communications support for key events
• Work closely with others on the Marketing, Creative, Digital, News & Content and other teams to develop and deliver marketing plans and programs.
• Mentor and guide the work of more junior staff members

Skills and Competencies

• Strong interpersonal skills, including professional written and verbal communication to both internal partners and outside organizations
• Excellent organization skills and proven ability to prioritize and execute multiple projects
• Collaborative and flexible team player
• Comfortable and capable in managing and developing talented, less-senior staff
• Familiarity with content marketing principles
• Proficiency with Microsoft Office Suite and similar programs, such as Keynote
• Experience with digital publishing, content marketing, email marketing or similar
• Familiarity with key distribution platforms – Marketing Cloud, other
• Some experience with digital KPIs, reports and measurement

Required Experience

• Marketing Associate candidates must have a bachelor’s degree in Communications, Media, Marketing, or related field, with 3 years of professional experience in marketing, advertising, or communications, especially in complex or decentralized environments.
• Senior Marketing Associate candidates will be distinguished from Marketing Associate candidates based on advanced experience, with a minimum of 5 years of relevant professional experience and progressive demonstration of project ownership. Master’s degree a plus.

Anticipated Hiring Range

$55,000 to $90,000, commensurate with professional experience and corresponding job profile.

About University Communications

It is our privilege to tell the remarkable and evolving story of the University of Virginia. We are writers, artists, strategists, communicators, and brand stewards, proudly celebrating, promoting, and publicizing UVA’s iconic reputation, accomplishments, brand, and history. Visit our website to find an overview of our latest work, an introduction to our team, and further communications resources.

This position will remain open until filled. This is an Exempt level, benefited position. This position will not sponsor applicants for work visas. The University will perform background checks on all new hires prior to employment. For questions about the position or the application process, please contact Daniel Strong, Senior Recruiter at das6zb@virginia.edu

How to Apply:

Applications that do not contain all of the required documents will not receive full consideration, please note that multiple documents can be uploaded in the box.

Process for External Applicants: Please apply through Workday, and search for ‘R0042867'. Complete an application online and attach a cover letter, CV/resume, and contact information for three references (name, email address, telephone number, and address).

Process for Internal UVA Applicants: Please apply through your Workday Home page, search “Find Jobs,” and search for ‘R0042867.’ Complete an application online and attach a cover letter, CV/resume, and contact information for three references (name, email address, telephone number, and address).

MINIMUM REQUIREMENTS

Education: Bachelor's degree in English or Communications
Experience: Three years of experience

PHYSICAL DEMANDS

This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.

COVID Vaccination Requirement and Guidelines

Please visit the UVA COVID-19 Job Requirements and Guidelines webpage prior to applying for current information regarding vaccination requirements and guidelines for employment at UVA.

The University of Virginia, including the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physician’s Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person's perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.