COMMUNICATIONS STRATEGIST/DIRECTOR OF WELLNESS MARKETING AND COMMUNICATIONS, STUDENT AFFAIRS

Job Details

Duke University:

Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America’s leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.

Nature of Responsibilities:

The Director of Wellness Marketing and Communication directs the communication, marketing and strategizing of wellness messaging for the Division of Student Affairs’ to support efforts that promote environmental strategies to support behaviors of safety and wellbeing. The Director of Wellness Marketing and Communication manages and oversees all methods, design, planning, delivery and engagement of communications regarding wellness and wellbeing through marketing, website, social media, video, list serv and pod casts. This position is a member of the institution’s 24-7 student crisis response system. In collaboration with the Directors of all wellness units and the Dean of Students, the Director/Asst Dean provides flexible management and coordination for emerging special projects and those within all non-clinical functional areas.

Duties:

Student Communication and Marketing -- 35%

    Direct the university’s marketing and communication approach to support an environment of wellbeing and safety. Collaborate with Corporate Risk Management, Duke Police, UCAE, SHS, CAPS, DukeReach and DuWell to mitigate risks and increase student wellbeing through interactive communications with campus community.
  • Coordinate Division’s approach to fostering student wellbeing in practice, in collaboration with SHS, CAPS, Duke Police, University Communications, UCAE, HRL and other partners. Advise students and organizations to support wellbeing practice. Host trainings and presentations.
  • Develop programs and manage responses to students living off campus. Work closely with Durham and Community Affairs and Student Conduct and Community Standards to address wellness concerns of neighborhood associations and property managers related to off-campus students
Dean of Students Office -- 30%

    Serve as a leader within the Dean of Students Office to manage emergent projects and needs, closely collaborating with the Dean of Students and Vice Deans of Students. Manage financial budget for the Wellness Marketing and Communications.Manage annual and special projects for marketing and communications within various functional areas within the Dean of Students Office across all areas including events/projects needing leadership and coordination.
  • Serve as a liaison for the Dean of Students Office and Division of Student Affairs to key partners.
  • Serve as Sr. Associate Dean/Director and Dean of Students primary designee to implement emergent communications on wellness for students and/or student groups to protect the health, safety, and welfare of the university community when needed.
  • Serve as the facilitator of crafting messages and communications to address crisis when imminent and foster preventative wellness behavior which minimizes crisis.
  • Counsel/advise students in academic, personal, and wellness matters. Counsel students and student groups regarding marketing of services and addressing a culture of wellbeing on campus.Serve as Dean On-Call in 24-hour emergency on-call rotation. Respond to crises involving students.

-- 25%

  • Manage coordination of communications between all Wellness units. Manage marketing committee.
  • Member of the Student Affairs Communicators Committee.
  • Record and edit multimedia and graphic design content for use on social media platforms and the Wellness website
  • Package and post content of all types to the Wellness social media platforms; monitor audience reaction and analytics
  • Create and manage social media communications and marketing for Wellness units within the Dean of Students and Student Affairs domain. Advise and consult with all Wellness units to implement strategic communication plan.
  • Provide supervision and oversight for the production of newsletters and listservs.
  • Coordinate digital signage.

Perform other related duties incidental to the work described herein.

Administrative Duties -- 10%.

    Provide outreach to staff, students, parents, and other stakeholders regarding policies, procedures, and practices to foster wellbeing.
  • Represent the Dean of Students Office and Division of Student Affairs on departmental, Divisional, and university-wide committees, including the university Wellness Marketing Committee, and at national conferences and professional meetings.
  • Assist in the creation and editing of office publications.Other related duties as assigned as appropriate to the missions of the Dean of Students Office, the Division of Student Affairs, and the university.

Job Specific Skills and Competencies:

  • Excellent verbal and written communication skills, critical-thinking skills, use of sound judgment.
  • Background in advising/counseling students.
  • Strong attention to accuracy and detail.
  • Proficiency with Mac platform and Microsoft Office applications; experience with database work is strongly preferred.
  • Ability to strategically and sensitively ask questions, evaluate responses, weigh information, and determine responsibility, with an eye toward maximizing educational opportunities consistent with university philosophy.
  • Advanced knowledge, skills, and attitudes needed to understand and apply ethical standards to one’s work.
  • Skills relevant to establishing and maintaining successful partnerships with alumni, parents, faculty/staff, administration, members of the community, and other stakeholders.
  • Ability to interpret data, distinguish nuances, and evaluate multiple courses of action.
  • Ability to take initiative, balance multiple projects, set priorities, and work autonomously yet also as a member of a team.
  • Ability to communicate difficult/sensitive information.

Minimum Qualifications

Education

Work requires communications, marketing, strategic planning, analytical and organizational skills generally required through completion of Bachelor's degree in journalism, public relations, communications, English or a related field. Strongly prefer a Master's degree in Public Health, counseling, communications/marketing or related area.

Experience

Requires four years of experience in journalism, public relations, marketing or related field with experience posting and publishing through print and electronic mediums, including content management systems. Work requires communications, analytical and organizational skills necessary to manage and coordinate a variety of tasks. Experience working in an academic environment is preferred.

Experience as a mentor/advisor to the typical college age population as well as leading teams of students and professionals to build a collaborative environment of well-being across the campus community preferred. Program development on wellness topics a plus.

Minimum Qualifications

Education

Work requires communications, marketing, strategic planning, analytical and organizational skills generally required through completion of Bachelor's degree in journalism, public relations, communications, English or a related field.

Experience

Requires four years of experience in journalism, public relations, systems. marketing or related field with experience posting and publishing through print and electronic mediums, including content management Work requires communications, analytical and organizational skills necessary to manage and coordinate a variety of tasks. Experience working in an academic environment is preferred.

Degrees, Licensures, Certifications

N/A

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

Organization

Read our Diversity Profile History

Duke University was created in 1924 by James Buchanan Duke as a memorial to his father, Washington Duke. The Dukes, a Durham family that built a worldwide financial empire in the manufacture of tobacco products and developed electricity production in the Carolinas, long had been interested in Trinity College. Trinity traced its roots to 1838 in nearby Randolph County when local Methodist and Quaker communities opened Union Institute. The school, then named Trinity College, moved to Durham in 1892, where Benjamin Newton Duke served as a primary benefactor and link with the Duke family until his death in 1929. In December 1924, the provisions of indenture by Benjamin’s brother, James B. Duke, created the family philanthropic foundation, The Duke Endowment, which provided for the expansion of Trinity College into Duke University.Duke Campus

As a result of the Duke gift, Trinity underwent both physical and academic expansion. The original Durham campus became known as East Campus when it was rebuilt in stately Georgian architecture. West Campus, Gothic in style and dominated by the soaring 210-foot tower of Duke Chapel, opened in 1930. East Campus served as home of the Woman's College of Duke University until 1972, when the men's and women's undergraduate colleges merged. Both men and women undergraduates now enroll in either the Trinity College of Arts & Sciences or the Pratt School of Engineering. In 1995, East Campus became the home for all first-year students.

Duke maintains a historic affiliation with the United Methodist Church.

Home of the Blue Devils, Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world.

Mission Statement

Duke Science"James B. Duke's founding Indenture of Duke University directed the members of the University to 'provide real leadership in the educational world' by choosing individuals of 'outstanding character, ability, and vision' to serve as its officers, trustees and faculty; by carefully selecting students of 'character, determination and application;' and by pursuing those areas of teaching and scholarship that would 'most help to develop our resources, increase our wisdom, and promote human happiness.'

“To these ends, the mission of Duke University is to provide a superior liberal education to undergraduate students, attending not only to their intellectual growth but also to their development as adults committed to high ethical standards and full participation as leaders in their communities; to prepare future members of the learned professions for lives of skilled and ethical service by providing excellent graduate and professional education; to advance the frontiers of knowledge and contribute boldly to the international community of scholarship; to promote an intellectual environment built on a commitment to free and open inquiry; to help those who suffer, cure disease, and promote health, through sophisticated medical research and thoughtful patient care; to provide wide ranging educational opportunities, on and beyond our campuses, for traditional students, active professionals and life-long learners using the power of information technologies; and to promote a deep appreciation for the range of human difference and potential, a sense of the obligations and rewards of citizenship, and a commitment to learning, freedom and truth.Duke Meeting

 “By pursuing these objectives with vision and integrity, Duke University seeks to engage the mind, elevate the spirit, and stimulate the best effort of all who are associated with the University; to contribute in diverse ways to the local community, the state, the nation and the world; and to attain and maintain a place of real leadership in all that we do.”

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