Associate Director 1 (Public Affairs) - Perkins School of Theology

Salary Range: 

Salary commensurate with experience and qualifications

About SMU

SMU’s more than 12,000 diverse, high-achieving students come from all 50 states and 80 countries to take advantage of the University’s small classes, hands-on research opportunities, leadership development, community service, international study and innovative programs. The University offers a strong foundation in the humanities and sciences and undergraduate, graduate and professional degree programs through eight schools.

Now in its second century of achievement, SMU is increasingly recognized for the ways it supports students, faculty and alumni as they become ethical leaders in their professions and communities. The University’s entrepreneurial spirit lives in people from every academic discipline who see opportunities to create something new in the world – and work hard to bring their innovations to life. SMU’s relationship with Dallas – the dynamic center of one of the nation’s fastest-growing regions – offers unique learning, research, social and career opportunities that provide a launch pad for our students, faculty and alumni to make a global impact. On the most beautiful college campus in the country, SMU Mustangs are energized by unbridled opportunities – from teaching, learning and research to creativity, performance and athletic endeavor.

About the Position:

This role is an on-campus, in-person position.

The Associate Director of Public Affairs and Alumni Relations is responsible for strategizing with the director on the planning, directing and execution of the daily logistical aspects of Public Affairs and Alumni Relations programs, projects and events. The person in this position will counsel the director on strategizing for the implementation and effectiveness of communications, marketing objectives, video projects, and print and electronic publications. The position is also responsible for writing, design support, and project management of communications with prospective students. Requires interaction with internal and external constituencies, including Perkins faculty/staff/students, centers and programs, denominational and secular media, alumni, donors, friends of the School and advisory boards.

Essential Functions:

    Develops the strategy for communicating digitally with prospective Perkins School of Theology students, including -- but not limited to -- campaign development, message crafting, email design and analytic-tracking. Included in this work will be database management related to said communications efforts.

    Responsible for all digital/video content for Perkins. This work includes the conceptualization, filming and editing of quick-turn videos for use in marketing/branding efforts related to Perkins -- to be used across all platforms, with subjects focused on faculty, students and the overall Perkins brand -- as well as the development, management and deployment of a Perkins podcast.

    In collaboration with the Director of Public Affairs, manages the communications of the Perkins brand to all internal and external audiences. This includes creating opportunities to showcase the brand both on-campus as well as at conferences and external gatherings. Additionally, this would include partnering with vendors to bring the brand experience to life.

    Interacts with alumni/ae, donors, friends of the School, and advisory boards.

    Occasional evening and/or weekend events are required.

    Travel during May-July is required. Periodic travel may be required during the remaining months of the year.

Education and Experience:

A Bachelor’s degree is required. A Master’s degree is preferred.

Three years’ work experience is required. Professional work experience in public relations/media relations, marketing and communications is preferred.

Knowledge, Skills and Abilities:

Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies. Must also demonstrate strong written communication skills.

Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning and time management skills.  

Candidate must be able to work independently to solve problems and must demonstrate initiative.

Candidate knowledge of video-editing, photography and production skills is preferred.

Candidate knowledge of the United Methodist Church is a plus.

Candidate must demonstrate proficiency in Microsoft Office Suite. Knowledge of database software systems is preferred.

Candidate experience using MailChimp, Slate or other e-newsletter software is preferred.

Candidate experience using video production/editing software is also preferred.

Physical and Environmental Demands:

    Sit for long periods of timeCarry/lift 25 lbs. 
Deadline to Apply:

Priority consideration may be given to submissions received by December 16, 2022.

This position is open until filled. 

EEO Statement:

SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601, [email protected].


SMU offers staff a broad, competitive array of health and related benefits. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.

SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.

The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits.

Primary Location: USA-TX-Dallas
Job: Other
Organization: Perkins School of Theology
Schedule: Full-time
Shift: Day Job
Employee Status: Regular
Job Type: Staff
Job Level: Individual Contributor
Travel: Yes, 25 % of the Time
Job Posting: Dec 2, 2022, 11:52:33 AM

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