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Marketing and Public Relations Manager

Employer
Towson University
Location
Towson, MD

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution
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Job Details

Responsibilities and Duties
Execute the marketing of performances, exhibitions, screenings, public lectures, and events for all COFAC, including the academic departments and centers. Maintain and build positive relationships with members of the press, TU and external communities. Develop Public Relations plans for highlighted events. Actively seek out new opportunities for media coverage that expands COFAC’s reputation. Pitch story ideas to UMC, write press releases when necessary, and in collaboration with University Marketing and Communications, coordinate communication with members of the press. Individuals should have some autonomy on how they communicate with media. Provide strategic guidance and support of social media, including advising on content for personal channels. Oversee social media plans and promotions: create and aggregate social content in support of strategic goals. 

 

University Art + Culture guides: Work with UCS to create and manage direct mailing lists, help to collect images and copy, participate in copy submittal, proofing, executing bulk distribution management with UCS and some overrun and local delivery. Supervise contingent social media employee or Graduate Assistant when appropriate. Attend /participate in COFAC Leadership Team meetings. 



Qualifications and Skills
  • Bachelor's degree
  • Three years of experience in Public Relations and Marketing or related fields, preferably with arts organizations
  • Familiarity of design templates and online platforms
  • Experience with media and advertising platforms
  • Ability to manage, oversee and analyze social media marketing and communication channels
  • Ability to work with Lucid Press, Mail Chimp, or other similar platforms
  • Ability to make media purchases
  • Basic graphic design skills
  • Basic budget management
  • Strong technical writing skills 


Organization: Academic Affairs Division
Primary Location: Main Campus
Job Posting: Nov 22, 2022

Organization

Towson CampusTowson University (TU; www.towson.edu) was founded in 1866, is recognized by U. S. News and World Reports as one of the top public universities in the Northeast and Mid-Atlantic regions, and is Baltimore’s largest comprehensive university, and the largest public, comprehensive institution in the University of Maryland System. TU enrolls over 18,000 undergraduates and nearly 4,000 graduate students across six academic colleges (business, education, fine arts, health professions, liberal arts, science & mathematics), has over 865 full-time faculty, and offers more than 65 bachelor’s, 45 master’s, and 5 doctoral programs. Towson University offers many cultural, educational and athletics programs and events that are open to the public ranging from concerts and lecturers to Division I college sports.

Towson Students Our centrally located campus sits on 330  rolling green acres and is 10 miles north of  Baltimore, 45 miles north of Washington  D.C., and 95 miles south of Philadelphia.  The town of Towson, MD. has a population  of approximately 52,000, with tree-lined  streets, shops, restaurants, movies, bookstores, a county library branch, live music venues, and is in walking distance of the TU campus. Towson was established in 1750 and is the seat of Baltimore County government.

Check out Towson University's Youtube channel!

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