Marketing Specialist
- Employer
- The Community Solution Education System
- Location
- Remote
View more
- Administrative Jobs
- Institutional & Business Affairs, Communications & Marketing
- Jobs Outside Higher Education
- Software & Technology
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
Reporting to the Director of Prospect Marketing, the Prospect Marketing Specialist will manage the day-to-day execution of the prospect marketing strategy, which may include email marketing campaigns and text messaging campaigns across various CRM and communication platforms, as well as event support through digital and CRM efforts. They will be a hands-on partner supporting the strategy and implementation of comprehensive database marketing tactics that support the prospective student life cycle, as one component of the larger engagement marketing plan. They will be relied upon to monitor and analyze performance statistics to enhance our ad hoc and automated email and text campaigns as well as contribute to the overall prospect marketing journey.
The ideal candidate will understand the importance of messaging, automation, audience segmentation, and UX play to achieve optimal results in prospect marketing. They will be a confident, self-motivated, and detail-oriented person with excellent communication skills who will not hesitate to jump in and work alongside team members on projects and tasks of all levels. They will be competent and driven and will have a positive attitude. They will possess initiative, good judgment, high awareness, and trustworthiness.
DUTIES AND RESPONSIBILITIES
Organize and oversee implementation of database marketing initiatives—both automated and ad hoc—that support the student life cycle and decision-making process
Interpret and apply data to drive actionable insights and roadmap agile email solutions to reach and engage with consumers
Maintain a comprehensive schedule of emails for deployment and follow process to communicate progress on project requests to all pertinent internal and external stakeholders
Ability to effectively manage multiple projects simultaneously and be able to self-prioritize
Assist in the development of all strategic plans for prospect marketing initiatives at our system schools
Set up and manage UTM parameters, and subject line and dynamic content optimizations for all campaigns
Manage email testing with Litmus to ensure optimal delivery across email clients
Learn and regulate operations to ensure we are in line with FCC guidelines regarding spam, bounce backs, etc.
Analyze and report campaign performance, including open rates, ROI, click-throughs, conversions, etc.
Manage text message campaigns
Support the implementation of new communication strategies, including member retention and win-back strategies; provide insights and look for opportunities for growth and efficiencies using internal data and industry best practices
Manage agency partners as needed for technical and creative support of campaigns
Requirements:
Experience building end-to-end email automations from ideation to launch
Possess a thorough understanding of email marketing tactics—best practices for email creative, audience segmentation, dynamic content, testing methodologies and deliverability to optimize performance and ensure CX
Experience analyzing data to adjust and support strategy
Must be self-driven to ensure efficiency and deadlines are met
Ability to work independently but also thrive in highly collaborative spaces- True problem solver—able to anticipate roadblocks and offer solutions
Flexible, versatile, learner; open to changing priorities and managing multiple tasks simultaneously in a fast-paced environment- Detail-oriented and able to ensure projects are meeting milestones and expectations with little supervision
Skilled communicator with excellent verbal, written, and presentation skills
Qualifications:
A bachelor’s degree or higher in communications, marketing, or technology related field
A minimum of 2 years of experience in a related role, and a solid foundation in marketing is a must
Excellent writing skillsets
Experience building end-to-end email automations from ideation to launch
Technical knowledge in HTML, CSS, AMPScript, and SQL
Preferred Qualifications:
- Skilled in Salesforce CRM and Marketing Cloud preferred.
- Experience in campaign design and implementation, using Journey Builder, for a personalized communication experience is a plus.
- Salesforce certification is also a plus
Compensation & BenefitsThis opportunity is budgeted at $48,000-52,000 base compensation. Additional compensation factors may impact total compensation. To learn more about our competitive benefits and additional rewards, including generous paid time-off, medical and dental insurance coverage, life and disability insurance, retirement plan with employer contribution, multiple flexible spending accounts, tuition reimbursement, click the link below.
https://www.tcsedsystem.edu/careers/
TCS Education System is an Equal Opportunity Employer.
Organization
The Community Solution Education System prepares innovative, engaged, purposeful agents of change who serve our global community.
AT A GLANCE
Founded in May 2009, The Community Solution Education System is an entrepreneurial, not‐for‐profit educational enterprise dedicated to training professionals in high‐level, applied fields to use their knowledge and skills to serve the greater good. The System includes:
- Specialized colleges, each focused on a distinct discipline such as psychology, education, nursing, or law;
- A range of shared services that enable our schools to deliver industry‐leading technology and services they might otherwise be unable to afford.
Our adaptive, sustainable business model—coupled with the social change mission that unifies all of our entities—distinguishes The Community Solution Education System from any other educational system today.
OUR SCHOOLS
The Community Solution Education System includes four specialized higher education institutions that offer an effective approach to preparing socially responsible professionals in applied fields, and a children's school that serves as a powerful training lab for our college students while delivering progressive, evidence-based curriculum to young learners.
Our collection of colleges and schools are guided by a shared mission: to prepare innovative, engaged, purposeful agents of change who serve our global community.
- The Santa Barbara and Ventura Colleges of Law
- Pacific Oaks College & Children's School
- The Chicago School
- Kansas Health Science Center
- Saybrook University
The Community Solution Education System is a nonprofit system of colleges that advances student success and community impact.
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