Associate Vice President for Communications and Marketing
- Employer
- The University of North Georgia
- Location
- UNG - Gainesville
View more
- Administrative Jobs
- Institutional & Business Affairs, Communications & Marketing
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
Location: UNG - Gainesville
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 250016
About Us
Located in the fastest-growing region of the state, the University of North Georgia is a multi-campus university with an enrollment of nearly 20,000 students, making it one of the largest institutions in the University System of Georgia. UNG is focused on a mission of educational excellence, leadership development and community engagement opportunities that develop students into leaders for a diverse and global society. Through a variety of educational pathways that provide access and range from certificates and associate degrees to a professional doctoral program, UNG is responsive to regional education and economic development needs. Federally designated as a senior military college, one of the university's signature leadership programs is its 800-member Corps of Cadets on UNG's Dahlonega Campus.
Job SummaryThe Associate Vice President of Communications & Marketing will develop and advance integrated marketing and communications plans to position the university as a regional and national leader for academic excellence, engagement, educational opportunity, and leadership development. This leader is responsible for developing and directing communications and marketing initiatives, in collaboration with other organizational units and alignment with institutional goals, across a variety of print, online and digital platforms. Supervisory responsibilities include news and communications, web communications, marketing and creative services, photography and multimedia development.
Responsibilities- Develop, execute and assess communications and marketing strategies to promote the university's brand, enhance its reputation, engage stakeholders in the university's mission, and support institutional enrollment goals.
- Lead an effective team of professionals in news and communications, web and digital platforms, marketing and creative services, photography, social media, and multimedia development; collaborate with other campus communicators to ensure consistency of brand integration and accurate and timely messaging.
- Provide a high level of support for internal and external communications, including crisis communications plans; cultivate and maintain relationships with key media outlets; monitor and assess news coverage and trends; serve as the university's media spokesperson as appropriate; develop and provide media training for faculty and staff.
- Oversee the budget and services/vendors that support communications and marketing efforts, including media services, web services, advertising services, and freelance/agency services (writers, photographers, designers, marketing consultants, etc.).
- Perform other related duties as assigned.
- Bachelor's degree in public relations, marketing, journalism, or communications discipline is required. Master's degree preferred.
- Demonstrated experience in communications planning, project management and execution, resource allocation, and staff leadership.
- High-level proficiency in Microsoft Office programs, Associated Press writing style, media monitoring and analytics programs.
- Or, a comparable combination of education and experience.
- Five or more years of experience and progressive leadership roles in a higher education or related non-profit organizations preferred.
- Accreditation in Public Relations (APR) preferred.
- Resume/Curriculum Vitae, Cover Letter, Unofficial Transcripts
- Please submit contact information for three professional references.
- Exceptional communication skills (oral and written);
- Proven team leadership and decision making-skills;
- Exceptional interpersonal skills to lead an effective team of communications and creative services professionals;
- Ability to successfully leverage various communication platforms and strategies to advance institutional priorities;
- Ability to develop, manage and measure integrated marketing and communications strategies;
- Ability to guide the creation of compelling content to engage internal and external audiences; ability to handle sensitive and confidential information with discretion; Ability to coordinate communications and marketing efforts across the university to ensure consistency in a decentralized structure.
Offers of employment are contingent upon completion of a background investigation including a criminal background check demonstrating your eligibility for employment with the University of North Georgia, as determined by University of North Georgia in its sole discretion, confirmation of the credentials and employment history reflected in your application materials and, if applicable, a satisfactory credit check. Applicants may be subject to a pre-employment drug test.
Equal Employment OpportunityThe University of North Georgia, a unit of the University System of Georgia, is an Affirmative Action/Equal Opportunity employer and does not discriminate on the basis of race, color, gender, sex or national origin, age, disability, religion, genetics or veteran status. Georgia is an open records state. Also, UNG is a federal contractor and desires priority referrals of protected veterans.
Other Information- This is a supervisory position.
- This position does not have any financial responsibilities.
- Yes, this position will be required to drive.
- This role is considered a position of trust.
- This position does not require a purchasing card (P-Card).
- This position may travel 1% - 24% of the time
- Position of Trust + Education
Organization
The University of North Georgia is a member of the University System of Georgia and holds designations as a state leadership institution and as The Military College of Georgia. With more than 18,000 students, the University of North Georgia is one of the state’s largest public universities. The regional, multi-campus university offers more than 100 programs of study ranging from certificate and associate’s degrees to professional doctoral programs.
The University of North Georgia's educational experience provides a solid foundation to help students become civic, professional and military leaders who serve communities locally and globally. UNG's student-focused environment includes quality education, service, inquiry, and creativity.
UNG is one of only six senior military colleges in the United States and its residential Army ROTC program consistently ranks among the best in the country. UNG competes in NCAA Division II in baseball, softball, golf, basketball, soccer, mixed rifle, and women's cross country.
The University of North Georgia has seven academic colleges and institutes: the College of Arts and Letters, the Mike Cottrell College of Business, the College of Science and Mathematics, the College of Education, the College of Health Professions, University College, and the Lewis F. Rogers Institute for Environmental and Spatial Analysis.
At the undergraduate level, UNG offers the Associate of Arts (A.A.) and the Associate of Science (A.S.) degrees and the Bachelor of Applied Science (BAS); Bachelor of Arts (BA); Bachelor of Science (BS); Bachelor of Business Administration (BBA); Bachelor of Fine Arts (BFA); and Bachelor of Science-Nursing (BSN).
Graduate degrees offered at UNG include: Doctor of Physical Therapy (DPT); Education Specialist in School Leadership (EDSSL); Master of Education (Med); Master of Arts in Teaching (MAT); Master of Arts in history (MA); Master of Arts in International Affairs (MAIA); Master of Science in clinical mental health counseling (MS); Master of Science in family nurse practitioner (MS); Master of Science in nursing education (MS); Master of Science in physical education (MS); Master of Science in criminal justice (MS); Master of Public Administration (MPA); Master of Business Administration (MBA); Master of Music (MM).
The University of North Georgia was formed through the consolidation of North Georgia College & State University and Gainesville State College, two of the top-performing schools in the University System of Georgia, in January 2013. Positioned in the fastest-growing region of the state, UNG comprises five campuses and online opportunities united by a single mission focused on academic excellence and academic and co-curricular programs that develop students into leaders for a diverse and global society.
UNG’s campuses are located across the northeast Georgia region in Blue Ridge, Cumming, Dahlonega, Gainesville, and Oconee County. With easy access to metro Atlanta and Georgia's mountain and piedmont areas, the region features vibrant cultural and recreational opportunities, including Lake Lanier and the the Appalachian Trail.
The University of North Georgia is part of the University System of Georgia Complete College Georgia (CCG) initiative to improve the retention, progression, and graduation of students. Grounded in the successes and strengths of the past and inspired by the potential of the new University of North Georgia, UNG's Complete College Georgia plan seeks to advance educational attainment in the northern part of the state, contributing to the region's workforce and economic prosperity.
To obtain application information for the University of North Georgia, call the Admissions Office at 706-864-1800, or for a closer look at the university, visit www.ung.edu.
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