Social Media Assistant (Temporary)

Job Details

Position Title::

Social Media Assistant (Temporary)

Working Title::

Social Media Assistant (Temporary)

Position Number::

SHGRNT

Full-time or Part-time::

Part Time

Time Limited Position::

Yes

Number of Vacancies::

1

Department::

Office of Strategic Communications

Posting Number::

0402211

Job Category::

Temporary

Hiring Range::

$16.00 - $20.00 per hour

Overall Position Competency::

TMP

Description of primary duties and responsibilities::

The Office of Strategic Communication at Fayetteville State University is seeking a dynamic Social Media Assistant with experience developing and implementing impactful social/digits media content across FSU social media platforms with the aim to build brand awareness and enhance the University’s reputation locally, nationally, and internationally. This position will report directly to the University Social Media Manager. This individual will be responsible for developing, coordinating, and executing Fayetteville State University’s social and digital media presence, including supporting communications campaigns for all University events and will work to advance storytelling and brand awareness efforts. This position is ideal for a candidate with a background in communications, social media, and digital media.

Description of Work Continued::

Primary Responsibilities:

  • Growing and maintaining FSU’s social media presence across all platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok) to create a vibrant and dynamic online presence.
  • Identify opportunities to build Fayetteville State University’s visibility and enhance its reputation online through innovative use of social media platforms and execute accordingly.
  • Execute social marketing campaigns and strategies, including marketing/new concepts, community-building efforts and promotions.
  • Communicate key themes and messages that align with University’s mission, marketing programs, program launches, campaigns, etc.
  • Manage the University’s relationship with the communities across all the social media platforms in which it officially operates.
  • Build social media partnerships to maximize opportunities with like-minded missions and investigate opportunities to advance University relations’ objectives through compelling social media campaigns.
  • Manage social media campaigns and day-to-day activities.
  • Develops, plans and implements creative programs, campaigns and content that grows fan base and increases engagement.
  • Maintains editorial calendar for key social media initiatives to provide fresh and engaging daily content.
  • Monitors trends, news stories, etc. to ensure content is relevant and timely.
  • Works collaboratively with other departments and divisions on incorporating relevant social media techniques into departmental communications.
  • Monitor trends in social media tools, applications, channels, design and strategy.
  • Identify and report reputational threats and inappropriate conversations.
  • Manage online reputation by monitoring news and trends in social media and flagging negative feedback, criticism of the university and/ or other emerging issues.
  • Recommend new social media tools, sites and applications.
  • Maintain social media dashboard and corresponding reporting; track metrics and analyze efficacy of campaigns in effort to maximize reach and results.
  • Monitor effective best practices for measuring the impact of social media campaigns.
  • Performs other duties as assigned.

Minimum Education and Experience Requirements::

High School Diploma

Knowledge skills and abilities::

  • Strong, creative problem-solving skills.
  • Ability to work under pressure and set priorities in a fast-paced environment.
  • Advanced knowledge and understanding of social media platforms and strategies to drive engagement and grow/increase presence across platforms.
  • Willingness to work during non-standard business hours.
  • Organized, self-directed and self-disciplined.
  • Writing must demonstrate attention to audience and detail.

Preferred Qualifications::

  • Experience with social media platforms specifically, Instagram, Twitter, Facebook, TikTok,YouTube and LinkedIn.
  • Must be able to work independently as well as team oriented

Open Until Filled::

Yes

Other Information:

If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.

EEO Statement::

This position is subject to the successful completion of an employment background check. An employment background check includes a criminal background check, employment verification, reference checks, license verification (if applicable), academic verification and credit history check (if applicable).

Fayetteville State University is committed to equality of educational opportunity and employment and does not discriminate against applicants, students, or employees based on race, color, national origin, religion, sex, gender identity,sexual orientation, age, disability, genetic information or veteran status. Moreover, Fayetteville State University values diversity and actively seeks to recruit talented students, faculty, and staff from diverse backgrounds.

Veteran's Statement:

Fayetteville State University is a VEVRAA Federal Contractor and seeks priority referrals of protected veterans for our openings.

Quick Link:

https://jobs.uncfsu.edu/postings/22799

Organization

Working at Fayetteville State University

Fayetteville State University (FSU) is a member of the prestigious University of North Carolina System. Situated in southeastern North Carolina, FSU prides itself in being in one of the most diverse cities in the country and neighbor to one of the nation’s largest military installations – Fort Bragg.

FSU has a rich history that serves as genesis for its current status as a leading institution of higher learning. A year after the Civil War ended, the Phillips School provided primary education to Fayetteville’s black citizens, and the Sumner School provided intermediate education for this population. The two schools were consolidated in 1869 and dedicated in April of that year as the Howard School, in honor of the Freedman’s Bureau chief General O.O. Howard. Seven prominent African-American men pooled $136 to purchase two lots for the first building that housed the Howard School. Robert Harris was named the first principal of the Howard School.

In 1877, the Howard School became not just the first public normal school for African Americans in North Carolina but also the first state-sponsored institution for the education of African-American teachers in the South. It was renamed the State Colored Normal School in Fayetteville that year, Fayetteville State Teachers College in 1939, Fayetteville State College in 1963, and Fayetteville State University in 1969.

While FSU’s roots are as a teacher education institution, it now offers nearly 70 degrees at the baccalaureate, masters and doctoral levels. Many of the programs are accredited by the top agencies. The university’s School of Business and Economics is endorsed by the Association to Advance Collegiate Schools of Business (AACSB). AACSB is one of the most prestigious and rigorous accrediting bodies for business programs in higher education. Currently, less than one-third of U.S. business programs and only 15% of the world's business programs have earned AACSB accreditation. Receipt of this distinguished accreditation provides evidence that FSU’s School of Business and Economics has established itself as a leader among business schools. Additionally, the Master of Business Administration program has been cited by U.S. News and World Report and The Princeton Review as one of the best graduate business school programs in the country. The Department of Criminal Justice is accredited by the Academy of Criminal Justice Sciences (ACJS). FSU’s criminal justice program is the only such program in North Carolina to hold ACJS certification.

FSU is rapidly becoming a center for research and technology. In spring 2010, the university, in conjunction with the University of North Carolina at Pembroke, cut the ribbon on the Southeastern North Carolina Regional Microanalytical and Imaging Center. The center is home to the electron microprobe, an advanced imaging tool that magnifies objects up to 300,000 times.

FSU is a partner in the community. The institution has formulated a strong relationship with the local municipality and with civic and social organizations in the area. The institution enjoys its partnership with its military neighbors. In the coming years, as a result of Base Realignment
and Closure (BRAC), Fort Bragg will be home to more than 50,000 soldiers and some of the nation’s top military brass. To address their educational needs, FSU has implemented a degree in intelligence studies with plans to offer more academic programs with the military in mind.

Students who come to FSU know they will be learning in a nurturing environment from some of the top scholars in their respective fields. As they matriculate, they know their degrees will prepare them to be 21st century global scholars, change agents, and contributing members of society.

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