The University of Virginia Office of University Communications seeks a Director of Marketing/Executive Director of Marketing to manage the development and execution of marketing programs and initiatives in support of the University’s strategic priorities and to further strengthen the institution’s reputation and brand. Reporting to the Associate Vice President for Marketing, the Director of Marketing/Executive Director of Marketing is responsible for:

• Developing and implementing marketing plans and programs that advance the reach, perception, and efficacy of the University of Virginia, including market approach, advertisement placement, tracking, reporting, and liaising with key vendors and media outlets to maximize the institution’s reach and return on investment.
• Maintaining and growing key partnerships with constituent areas across the University community including the University President’s office, Admission, Operations, Finance, Athletics, Advancement, and collaboration with communications liaisons in the University’s Schools.
• Supporting the development of marketing and reputational content in print and digital platforms, to ensure alignment with priorities and in partnership with News & Content, Creative and Digital teams. This includes account support for short and longer-term content-led projects, project budget management, and institutional positioning.
• Overseeing programs that support University brand development, support for UVA branded licensed products and programs, brand stewardship, environmental and other brand extensions, and brand adoption and compliance across the University.
• Leading projects from original business need to successful, on-time and on-budget delivery. Marshaling and organizing internal teams, vendors and partners and resources to achieve top quality, strategically effective work.
• Applying best practice, program data and market intelligence to help inform business decisions
• As part of a larger team, providing support to university events in which University Communications has a role.
• Providing mentorship, guidance and professional development to team of direct reports.

Skills and Competencies:

• Must have proven ability to accurately assess organizational priorities and marketing opportunities.
• Proven ability to motivate, engage and work collaboratively across teams and departments, inside and outside the organization.
• Proven mentoring and team-building skills, including strong ability to provide clear direction and helpful feedback.
• Comfortable using and interpreting marketing data.
• Working knowledge of social and digital marketing landscape
• Working knowledge of higher education landscape, with direct experience preferable.
• Experience working in, or managing the work of, creative or branding agencies a plus.
• Excellent writing, editing, and communication skills, public presentation skills.
• Strong organizational, project management, and multitasking skills.
• Demonstrated ability to think strategically and creatively.
• Discretion to manage confidential and sensitive matters.

Required Experience:

• Director of Marketing candidates must have a bachelor’s degree in communications, marketing, or related field with 7 years of relevant professional experience.
• Executive Director of Marketing candidates will be distinguished from Director of Marketing candidates based upon advanced experience and time managing complex communications projects and teams, with a minimum of 8 years of relevant professional experience providing programmatic guidance, team management, and leadership advisement.

About University Communications:
It is our privilege to tell the remarkable and evolving story of the University of Virginia. We are writers, artists, strategists, communicators, and brand stewards, proudly celebrating, promoting, and publicizing UVA’s iconic reputation, accomplishments, brand, and history. Visit our website to find an overview of our latest work, an introduction to our team, and further communications resources.

This position will remain open until filled. This is an Exempt level, benefited position. The University will perform background checks on all new hires prior to employment. For questions about the position or the application process, please contact Daniel Strong, Senior Recruiter at das6zb@virginia.edu

How to Apply:

Applications that do not contain all of the required documents will not receive full consideration, please note that multiple documents can be uploaded in the box.

Process for External Applicants: Please apply through Workday, and search for ‘R0040734'. Complete an application online and attach a cover letter, CV/resume, and contact information for three references (name, email address, telephone number, and address).

Process for Internal UVA Applicants: Please apply through your Workday Home page, search “Find Jobs,” and search for ‘R0040734.’ Complete an application online and attach a cover letter, CV/resume, and contact information for three references (name, email address, telephone number, and address).

MINIMUM REQUIREMENTS

Education: Bachelor's degree
Experience: At least seven years, or Master's degree with at least five years, of journalism or public relations experience.

PHYSICAL DEMANDS

This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.

COVID Vaccination Requirement and Guidelines

Please visit the UVA COVID-19 Job Requirements and Guidelines webpage prior to applying for current information regarding vaccination requirements and guidelines for employment at UVA.

The University of Virginia, including the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physician’s Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person's perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.