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Director of Marketing or Executive Director of Marketing, University Communications

University of Virginia

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Executive Administration Jobs
C-Level & Executive Directors
Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution
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Job Details

The University of Virginia Office of University Communications seeks a Director of Marketing/Executive Director of Marketing to manage the development and execution of marketing programs and initiatives in support of the University’s strategic priorities and to further strengthen the institution’s reputation and brand. Reporting to the Associate Vice President for Marketing, the Director of Marketing/Executive Director of Marketing is responsible for:

  • Developing and implementing marketing plans and programs that advance the reach, perception, and efficacy of the University of Virginia, including market approach, advertisement placement, tracking, reporting, and liaising with key vendors and media outlets to maximize the institution’s reach and return on investment.
  • Maintaining and growing key partnerships with constituent areas across the University community including the University President’s office, Admission, Operations, Finance, Athletics, Advancement, and collaboration with communications liaisons in the University’s Schools.
  • Supporting the development of marketing and reputational content in print and digital platforms, to ensure alignment with priorities and in partnership with News & Content, Creative and Digital teams. This includes account support for short and longer-term content-led projects, project budget management, and institutional positioning.
  • Overseeing programs that support University brand development, support for UVA branded licensed products and programs, brand stewardship, environmental and other brand extensions, and brand adoption and compliance across the University.
  • Leading projects from original business need to successful, on-time and on-budget delivery. Marshaling and organizing internal teams, vendors and partners and resources to achieve top quality, strategically effective work.
  • Applying best practice, program data and market intelligence to help inform business decisions
  • As part of a larger team, providing support to university events in which University Communications has a role.
  • Providing mentorship, guidance and professional development to team of direct reports.

Skills and Competencies:

  • Must have proven ability to accurately assess organizational priorities and marketing opportunities.
  • Proven ability to motivate, engage and work collaboratively across teams and departments, inside and outside the organization.
  • Proven mentoring and team-building skills, including strong ability to provide clear direction and helpful feedback.
  • Comfortable using and interpreting marketing data.
  • Working knowledge of social and digital marketing landscape
  • Working knowledge of higher education landscape, with direct experience preferable.
  • Experience working in, or managing the work of, creative or branding agencies a plus.
  • Excellent writing, editing, and communication skills, public presentation skills.
  • Strong organizational, project management, and multitasking skills.
  • Demonstrated ability to think strategically and creatively.
  • Discretion to manage confidential and sensitive matters.

Required Experience:

  • Director of Marketing candidates must have a bachelor’s degree in communications, marketing, or related field with 7 years of relevant professional experience.
  • Executive Director of Marketing candidates will be distinguished from Director of Marketing candidates based upon advanced experience and time managing complex communications projects and teams, with a minimum of 8 years of relevant professional experience providing programmatic guidance, team management, and leadership advisement.

About University Communications:
It is our privilege to tell the remarkable and evolving story of the University of Virginia. We are writers, artists, strategists, communicators, and brand stewards, proudly celebrating, promoting, and publicizing UVA’s iconic reputation, accomplishments, brand, and history. Visit our website to find an overview of our latest work, an introduction to our team, and further communications resources.

This position will remain open until filled. This is an Exempt level, benefited position. The University will perform background checks on all new hires prior to employment. For questions about the position or the application process, please contact Daniel Strong, Senior Recruiter at

How to Apply:

Applications that do not contain all of the required documents will not receive full consideration, please note that multiple documents can be uploaded in the box.

Process for External Applicants: Please apply through Workday, and search for ‘R0040734'. Complete an application online and attach a cover letter, CV/resume, and contact information for three references (name, email address, telephone number, and address).

Process for Internal UVA Applicants: Please apply through your Workday Home page, search “Find Jobs,” and search for ‘R0040734.’ Complete an application online and attach a cover letter, CV/resume, and contact information for three references (name, email address, telephone number, and address).


Education: Bachelor's degree
Experience: At least seven years, or Master's degree with at least five years, of journalism or public relations experience.


This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.

COVID Vaccination Requirement and Guidelines

Please visit the UVA COVID-19 Job Requirements and Guidelines webpage prior to applying for current information regarding vaccination requirements and guidelines for employment at UVA.

The University of Virginia, including the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physician’s Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person's perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.


In 1819, the University of Virginia established a new model for intellectual exchange and cross-disciplinary collaboration in higher education. Two hundred years later, as a major research institution, we continue to challenge conventions, lead with ingenuity and advance knowledge for the common good.

What began as an innovative idea has become one of the nation’s leading public research universities, with over 21,000 undergraduate, graduate and professional students. UVA also has over 3,000 full-time faculty offering more than 400 degrees.

Each of the University’s eleven schools has its own distinctive mission, working together to garner consistently high rankings—including #2 Best Value Public College (Princeton Review, 2016), #3 Public University in the Nation (U.S. News & World Report, 2016), and #3 Best Value Among Public Colleges (Kiplinger’s, 2016).  

As we invest in and strengthen our research capabilities, UVA seeks new faculty ready to uncover new insights, rewrite old rules and collaborate on intellectual discoveries.


As an R1 institution, the University’s research centers, consortia and laboratories are on the leading edge of discovery and technology, offering collaborative spaces for students and faculty to solve global problems.

Our professors are recognized members of major national scholarly and professional organizations, including the National Academy of Sciences and the American Academy of Arts and Sciences. Our faculty’s engagement in interdisciplinary research is being facilitated by new research institutes specializing in everything from big data to brain functioning, and by cluster hires across schools.


UVA is also home to a nationally renowned academic medical center and the UVA Health System, which serves a three-part mission to treat patients, conduct translational research and train medical practitioners in a wide variety of disciplines.

Established as the nation’s 10th medical school in 1825, the institution has since grown to include a 612-bed hospital and a Level I trauma center, nationally recognized cancer and heart centers, a Children’s Hospital, and primary and specialty clinics throughout Central Virginia.

The UVA Medical Center is consistently ranked among the nation’s best hospitals by the U.S. News & World Report magazine and has been named among the top 25 percent in seven specialties.


The vast majority of UVA students come from the top 10% of their high school class, as well as from all 50 states, over 142 countries and a variety of socioeconomic backgrounds. Despite their diversity, all UVA students share a love of learning and a drive to achieve.

One of the reasons students choose Virginia is our unique residential culture. At UVA, the community of students, faculty and staff personifies the Jeffersonian idea that living and learning are connected. The Academical Village was constructed to support a unique residential experience, with faculty living in the Pavilions, students occupying Lawn rooms and the world-famous Rotunda at its heart. The University’s residential culture continues to support this experience today—strengthened by students, faculty and staff rich in backgrounds, ideas and perspectives. Our unique culture is also paying dividends in innovation:  UVA’s faculty have generated more than 130 patents since 2010.

Perhaps most importantly, faculty come to UVA knowing that instruction is as important as research, and they pride themselves on their many teaching awards.  Our best professors look for ways to encourage, mentor and develop tomorrow’s leaders inside and outside the classroom.


Living in Charlottesville you’ll find sophisticated restaurants, world-renowned wineries and breweries, cosmopolitan arts and music, friendly urban and suburban neighborhoods and a Piedmont landscape that has lured adventurous souls for centuries.  No wonder the U.S. National Bureau of Economic Research named Charlottesville the “happiest city in America” in 2014.

In addition to UVA and its health system, several major employers have facilities in Charlottesville, including State Farm, Northrop Grumman, the U.S. Department of Defense, GE and others.  Charlottesville is also becoming a center for innovative start-up businesses.  The University also actively helps spouses and partners of faculty members build their networks and pursue employment opportunities with a wide variety of area employers. 

The University of Virginia is an equal opportunity and affirmative action employer. Women, minorities, veterans, and persons with disabilities are encouraged to apply. In accordance with the Americans with Disabilities Act Amendments Act of 2008 (ADAAA) and the Rehabilitation Act of 1973, qualified individuals with disabilities are protected from discrimination and may be entitled to reasonable accommodations to assist in their pursuit of employment at the University. This includes assistance in completing the online job application as well as reasonable accommodations during the interview process. Please contact the UHR Service Center: 434.982.0123 to request assistance.

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