Director of Web Content and Digital Strategy - External
- Employer
- Grand Rapids Community College
- Location
- Grand Rapids
View more
- Administrative Jobs
- Institutional & Business Affairs, Community & Government Relations, Technology, Multimedia & Audiovisual
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
Director of Web Content and Digital Strategy - External
Date: September 23, 2022
Position Title: Director of Web Content and Digital Strategy
Department: Web and Digital Strategy
Job ID: 1403
Work Hours/Schedule: 40 hours/52 weeks
Compensation: Meet & Confer - Grade 16, $ $68,706 per year
Reports to: Vice President of College Advancement/Executive Director of GRCC Foundation
Posting Close Date: October 7, 2022
BENEFITS
Grand Rapids Community College provides an excellent benefits experience for our GRCC family. Our benefit package is designed to enhance employees' health and well-being. Part-time employees have different benefits outlined in the specific collective bargaining agreements and handbooks. Below is an overview of these benefits, additional details are available on the Human Resources/Benefits website:
- Six health insurance plan options (includes a high deductible plan with a health savings account option). A unique dental & vision reimbursement program (includes coverage for adult orthodontia & lasik eye surgery). Employer sponsored retirement plans as well as voluntary retirement savings plans (403b or 457 plans) Tuition benefits at GRCC for you, your spouse and your dependents. Tuition reimbursement at other higher education institutions for you. Generous time off that includes sick, vacation and personal leave banks. Paid holidays and holiday shutdown period in late December!
SUMMARY
The director of web content and digital strategy is responsible for strategizing the continuous improvement of website features, content, information architecture, data collection and analysis to support the institutional goals of the college, including but not limited to areas of recruitment, retention, and institutional storytelling. Primary responsibilities include: strategizing website content and design efforts with a focus on user experience and search engine optimization; identifying goals, objectives and key performance metrics for content development; managing information architecture, hierarchy, navigation and interface design; evolving GRCC's digital brand; creating, implementing and ensuring compliance in brand standards; and developing policies and comprehensive training for web editors. This position requires a strategic thinker who is proficient in marketing, content development and emerging technologies.
Essential Job Functions
- Manage and lead cross-functional teams in projects related to evolving digital communications technologies, including but not limited to website design efforts and digital signage software.
- Work with contractors/vendors/consultants on the development and execution of web-related projects, including implementation timelines.
- Lead web development efforts with a focus on UX/UI and search engine optimization.
- Develop content strategies to drive engagement across digital platforms. Plan web content goals and design with departments and web editors. Manage college's content management system, Drupal. Oversee website content approval processes. Ensure all website content follows federal ADA regulations. Serve as the liaison between the communications department and college departments with regard to web content and updates. Meet with college stakeholders to oversee the collaborative success of projects related to digital communications. Establish key performance indicators and monitor analytics to ensure website is effective in communicating to site visitors. Develop, manage and implement comprehensive training programs for department web editors. Oversee schedule of web page content updates. Develop and execute communications plans to the college community regarding web content publishing guidelines and standards. Collaborate on web content development projects (including, but not limited to, copy, photography and video). Write, develop and implement web-related policies. Implement and ensure website accessibility, aesthetic, editorial, and marketing objectives - for GRCC's web presence to ensure accurate and professional representation of the college.
- Employ user testing methodologies and tools to conduct user experience testing. Develop content, guidelines and standards for digital signage. Use Siteimprove to analyze website readability, quality assurance, and ADA compliance. Manage remediation processes for documents that are required to be on the website. Research and implement long-term solutions related to website accessibility and design. Act as website product owner, making key decisions on content migration processes and policies. Act as department Budget Control Officer. Supervise web design and content personnel. Regular attendance during normal scheduled hours is required. Being present is essential for serving customers and performing the essential functions of this position.
- Other duties as assigned by the Vice President of College Advancement/Executive Director of GRCC Foundation.
JOB SPECIFICATIONS
Education/License
- Bachelor's degree in marketing, public relations or communications required.
Work Experience
- Minimum of 3-5 years of relevant experience in a communications-related role, with demonstrated success managing web pages. Prior experience in a higher education setting preferred.
Competencies
- The following competencies are essential and will be evaluated for our candidates through the evidence-based selection process:
Foundational Competencies
- Responsibility Information Skills Ingenuity Achievement Adaptability Reading Listening Speaking
Occupational Competencies
- Interacting With Computers Getting Information Making Decisions and Solving Problems Processing Information Communicating with Supervisors, Peers, or Subordinates Updating and Using Relevant Knowledge Analyzing Data or Information Thinking Creatively Organizing, Planning, and Prioritizing Work Identifying Objects, Actions, and Events Interpreting the Meaning of Information for Others Documenting/Recording Information Establishing and Maintaining Interpersonal Relationships Evaluating Information to Determine Compliance with Standards Provide Consultation and Advice to Others
Equipment Use/Knowledge/Skills/Abilities
- Advanced copywriting skills. Ability to work within a content management system, Drupal preferred. Excellent oral/written communication and interpersonal skills. Proficiency in Adobe Creative Suites and Microsoft Office. Experience in website development using an information architecture approach. General understanding of how website style sheets and templates function. Ability to work under pressure to meet deadlines. Ability to adapt and work in a team-based, collaborative environment. Strong organizational skills to manage multiple projects at one time. Proven analytical and problem-solving abilities. Willingness to learn new skills by practicing quality improvement. High level of creativity, energy, enthusiasm and motivation. Must possess initiative and be able to work independently. Ability to work in/with groups to properly structure new sites or redesign existing sites to be more logical, user friendly, and professional is critical. Ability to use good judgment when handling confidential, or sensitive, college material.
Physical Demands
- The position requires long periods of sitting, standing, reading and writing, listening and speaking. Must be able to lift up to 20 pounds.
Mental Demands
- Must be able to communicate effectively and efficiently both verbally and in writing. Must be able to effectively manage high stress issues and concerns. Must be comfortable with public speaking.
Working Conditions
- Grand Rapids Community College will comply with any mandated health and safety requirements. Employees will be directed to our GRCC Policy(s) for compliance information.
- Office/desk work.
METHOD OF APPLICATION
Grand Rapids Community College is only accepting online applications for this position at https://www.grcc.edu/jobs. Submit a cover letter and resume in one document. The opportunity to apply for this position will close on October 7, 2022 at 11:59PM. Individuals with diverse backgrounds are encouraged to apply. Grand Rapids Community College is an equal opportunity employer. Visa sponsorship is not available.
Grand Rapids Community College creates an inclusive learning and working environment that recognizes the value and dignity of each person. It is the policy and practice of GRCC to provide equal educational and employment opportunities regardless of age, race, color, religion, marital status, sex/gender, pregnancy, sexual orientation, gender identity, gender expression, height, weight, national origin, disability, political affiliation, familial status, veteran status or genetics in all programs, activities, services, employment and advancement including admissions to, access to, treatment in, or compensation in employment as required by state and federal law. GRCC is committed to reviewing all aspects of GRCC programs, activities, services and employment, including recruitment, selection, retention and promotion to identify and eliminate barriers in order to prevent discrimination on the basis of the listed protected characteristics. The college will not tolerate any form of retaliation against any person for bringing charges of discrimination or participating in an investigation. Further information may be obtained from the EEO Office or the Office of General Counsel, 143 Bostwick Avenue NE, Grand Rapids, MI 49503-3295.
To apply, please visit: https://jobs.grcc.edu/psp/job/EXTERNAL_APPLICANT/GRCC_HR/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=1&JobOpeningId=1403&PostingSeq=1
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Organization
Working at Grand Rapids Community College
Grand Rapids Junior College (GRJC) was founded in 1914 by the Grand Rapids Board of Education after a resolution was passed by the University of Michigan’s faculty which encouraged the establishment of junior colleges in Michigan.
Today, GRCC’s eight-block downtown campus, encompassing more than 25 acres in downtown Grand Rapids, includes several classroom buildings, a learning center (including the Diversity Learning Center) and library, Spectrum Theater, the Applied Technology Center (which features a green roof), a remodeled music building, a fieldhouse with natatorium, a student center, Bostwick Commons, and the Calkins Science Center.
The college also offers instruction from a variety of regional centers in the metropolitan Grand Rapids area (including numerous local high schools, regional centers and its two Learning Corners on Wealthy St. and Seward Ave.) and on the West Michigan lakeshore (including West Ottawa High School, Careerline Tech Center, the Midtown Holland Center and Grand Valley State University's Meijer Campus in Holland).
In addition, GRCC has two Michigan Technical Education Centers (M-TECs in West Michigan. The Patrick Thompson M-TEC, part of GRCC's Lakeshore Campus, located in Holland, opened in Fall 2000 in partnership with the Ottawa Area Intermediate School District. The Leslie E. Tassell M-TEC ® in Grand Rapids opened in 2002. This world-class facility offers training in manufacturing, auto service, and building and construction trades.
To increase capacity to meet unprecedented demand, GRCC acquired the former campus of Davenport University on Fulton St. in downtown Grand Rapids and began offering courses at Sneden Hall beginning in the Fall 2009 semester.
In Winter 2010, more than 17,000 students enrolled in more than 1,900 liberal arts and occupational courses. The diverse student body represents students from Kent and surrounding counties as well as students from across the U.S. and 22 other nations. Another 10,000 learners are served by non-credit instructional opportunities. In addition to traditional classroom environments, students may also receive instruction through community and distant service-learning offerings, seminars, workshops, training classes, distance learning options and other educational formats. GRCC employs a faculty of more than 260 full-time and 590 part-time members as well as a staff of 430, all of whom are focused on the College’s priorities to be student-centered, collaborative, and flexible. Throughout its 90-year history of academic excellence, GRCC has maintained a solid reputation as a premier transfer institution and is nationally recognized for both its liberal arts and occupational programs. Many GRCC faculty members have been recognized regionally and nationally for their expertise and innovative teaching styles.
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