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Director of Communications and Media (Sponsor Funded Executive - Director, External Affairs and...

Employer
Georgia State University
Location
Atlanta, GA

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Job Details

Description
Prevent Child Abuse Georgia (PCA Georgia) is housed in the Mark Chaffin Center for Healthy Development, School of Public Health and is seeking a Sponsor Funded Director of Communications & Media (GSU Title: Director, External Affairs and Marketing) who will be responsible for increasing PCA Georgia’s reach and influence across all sectors of Georgians. Reporting to the Executive Director, the Director of Communications & Media improves public understanding, knowledge, acceptance of primary prevention tactics which ultimately influences a movement where Georgia families feel supported, connected, and children are nurtured within their families and communities. The successful candidate will be responsible for using a variety of communication channels to promote PCA Georgia’s priorities and support the creation and implementation of a strategic communications plan. Candidate will be a strong writer, capable of conveying the impact of PCA Georgia’s work in compelling narratives for all audiences, and consistent with PCA Georgia’s brand.

Duties include but are not limited to: 

Editor:

  • Oversee development and design of internal and external publications
  • Assist with proofing and editing of materials and documents as needed
  • Ensure quality control of all publications and communications
Content Creation and Execution:

  • Develop written content for print, email, social media, and web to help stakeholders and community members understand complex issues and promote PCA Georgia’s work and impact from primary and secondary child abuse prevention strategies
  • Draft compelling narratives on the importance and relevance of PCA Georgia’s work
  • Spearhead digital development to maintain robust online presence via social media, email marketing, and other online campaigns
  • Manage the agencies digital assets and tools, public relations, marketing communications, media relations, social media, special events activities in support of the agency’s overall strategic plan.
  • Create proposals for corporate sponsorship of events, write annual appeals, and other marketing/fundraising materials
Media Relations:

  • Develop media relations across the state and facilitate coverage of PCA Georgia’s work
  • Lead and manage media outreach and content to strengthen and build brand and visibility that highlights PCA Georgia’s thought leadership and expertise as prevention experts
  • Initiate and nurture strong relationships with writers, editors, bloggers, influencers, and other media reps to get organization featured in high-profile print, broadcast, and digital publications
  • Act as communication liaison to key internal and external audiences
  • Manage April’s Child Abuse Prevention month’s public awareness and impact campaign
Marketing Strategy Leadership:

  • Help define and articulate the vision for PCA Georgia
  • Develop and lead an integrated branding, marketing, advertising, and communications strategy utilizing a full suite of digital marketing tools to achieve the goals and vision of child and family well-being social norms
  • Serve as primary hub for PCA Georgia to ensure internal and external marketing activities align agency’s branding and marketing strategy
  • Develop measurable tracking methods for public relations, marketing and advertising campaigns.
  • Track successes and internally publicize results
  • Manage communications-related vendors


Qualifications
Minimum Hiring Standards (MHS)

  • Bachelor's degree and six years of related supervisory/managerial experience; or a combination of education and related experience.


College/Business Unit
10/07/22, 10:59:00 PM

College/Business Unit: School of Public Health
Location: Atlanta Campus
Job Posting: 09/23/22, 11:51:54 AM

Organization

Founded in 1913 in Atlanta, Georgia State University is the second-largest and one of four research institutions in the University System of Georgia. The University serves one-fourth of the graduate students in the university system; it is within a one-hour commute of more than one-third of the state’s population. Approximately 80 percent of all Georgia State alumni live and work in Georgia.georgia_state_university1.jpg

Georgia State’s main campus is located on 34 acres in downtown Atlanta. University centers in Alpharetta, Brookhaven, Buckhead and Henry County offer students convenient suburban locations for graduate courses in business and education.

More than 50,000 students annually attend Georgia State University. While 90 percent of the students are from Georgia, students also come from all 50 states and 160 countries. More than 1,400 international students attend Georgia State and graduate students comprise 31 percent of the student population.

georgia_state_university2.jpgThe University offers more than 52 degree programs in more than 250 fields of study – from public policy and African-American studies to biology and health sciences. Degrees are offered at the bachelor’s, master’s, specialist and doctoral levels through six units: the College of Arts and Sciences, J. Mack Robinson College of Business, College of Education, College of Health and Human Sciences, College of Law and Andrew Young School of Policy Studies. In addition to the numerous degree programs, Georgia State offers full- and part-time programs and day, evening and weekend classes.

Students have many choices in extracurricular activities including more than 22 fraternities and sororities; and some 250 chartered student groups, including 60 degree-related student groups, seven religious, 24 law-oriented and 22 multicultural/international groups; and 10 honor societies. There is also an active student government association which includes the student senate and the judicial board.

The Georgia State Panthers are members of the Colonial Athletic Association and compete in 16 NCAA Division I intercollegiate men’s and women’s sports, including basketball, baseball, softball, golf, tennis, track and volleyball. The university announced in April 2008 that is will begin Division I-AA football in 2010.

The university’s innovative Touch the Earth program brings outdoor recreation ranging from backpacking, rock climbing, sailing, kayaking, rafting and water-skiing to out-of-state snow-skiing and snorkeling trips. And WRAS, Georgia State’s popular 100,000-watt radio voice, is the most powerful student-run radio station in the United States.

georgia_state_university3.jpg

Links
Mission Statement
Directory
Degrees & Majors Authorized
Library
Compliance, Ethics, and Reporting Hotline

 

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