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Communications Coordinator - Campus Life & Wellbeing (CLAW)

Employer
University of Massachusetts Amherst
Location
UMass Amherst

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing, Technology, Multimedia & Audiovisual, Student Affairs, Residence Life
Employment Type
Full Time
Institution Type
Four-Year Institution
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Job Details

Job no: 515967
Work type: Staff Full Time
Location: UMass Amherst
Department: SA Administrative Operations
Union: PSU
Categories: Student Affairs & Services

About UMass Amherst

UMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate and professional degrees. The University sits on nearly 1,450-acres in the scenic Pioneer Valley of Western Massachusetts, and offers a rich cultural environment in a bucolic setting close to major urban centers. In addition, the University is part of the Five Colleges (including Amherst College, Hampshire College, Mount Holyoke College, and Smith College), which adds to the intellectual energy of the region.

Job Summary

The Campus Life and Wellbeing (CLaW) Communications Coordinator is responsible for marketing, communications, social media, and strategic initiatives in the CLaW portfolio, and as dictated by the Assistant Vice Chancellor for Campus Life and Wellbeing.  This position will also collaborate on SACL Communications initiatives outside of the CLaW unit.

Essential Functions

Marketing and Communications

  • Develop and implement comprehensive wellbeing-related marketing and communications plans to include branding, timelines, objectives, and related data analysis for projects in support of Campus Recreation, the Center for Counseling and Psychological Health (CCPH), and the Center for Health Promotion (CHP).
  • Advance a holistic vision of wellness for campus, and execute CLaW-wide communication strategies and objectives.
  • Website management, mailings, flyers/brochures, banners, posters, email communications, calendars, presentations, etc.
  • Develop content and maintain digital signage system.
    • Applications Management

    Responsible for the development and update of wellbeing content in the "My UMass" University-wide, one-stop app (or future university applications similar in Intent) designed to keep students informed of key policies, procedures, and events. Act as liaison to University Relations, and related stakeholders to create, test, and maintain content including emergency procedures, incident reports, campus navigation tools, event calendars, etc. Facilitate and foster engagement by developing wellbeing campaign ideas, and support of key SACL communication strategies for potential and current students, faculty, staff, parents, families, donors, alumni, and corporate partners. Supervision

  • May supervise student staff as needs of the administrative unit are identified. Manage the hiring, on-boarding, training, development, scheduling/assignments, performance reviews, disciplinary concerns, and off-boarding for student staff.
  • Engage staff in unit, department, divisional and institutional goals and events.
  • Lead regular and effective meetings, provide context for decisions, foster open lines of communication, maintain confidentiality, and cultivate a staff culture that is rooted in collaboration, civility, adaptability, and professionalism.
    • Assessment

  • Lead assessments on communication initiatives for CLaW departments, serve as a SACL Assessment Liaison, and responsible for the implementation of assessment practices within the scope of the position.
  • Coordinate with SACL Communications, Student Affairs Technology Services, and SACL Assessment in the collection of data for reporting and optimization with attention given to email marketing systems. Create cohesive, efficient, and sustainable procedures that focus on continuous improvement.

    • Other Functions

  • Performs related duties as assigned or required. Understands responsibilities with respect to Title IX, Clery and other compliance requirements.
  • Demonstrates capacity, skill, and willingness to engage students and contribute to student success.
  • Understands responsibilities with respect to conflicts of interest and behaves in ways consistent both with law and with University policy.
  • Contributes toward creating a positive and respectful workplace. Uses access to sensitive and/or not yet public university related information only in the performance of the responsibilities of position and exercises care to prevent unnecessary disclosure to others.

    • Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

  • Bachelor’s degree plus a minimum of two (2) years of experience managing websites and/or digital media; or Master’s degree plus one (1) year of experience managing websites and/or digital media.
  • Expertise in web content, usability, architecture, development, and design.
  • Familiarity with social media, including LinkedIn, Facebook, Twitter, Pinterest, Vimeo, YouTube, Digg, StumbleUpon, Tumblr, Livestream, Foursquare, etc.
  • Strong organizational, written, and customer service skills.  
  • Hands-on management and coaching abilities.
  • Strong leadership and interpersonal skills.
  • Ability to work in a challenging environment with competing priorities.
  • Strong planning and web project management skills.
  • Experience in graphic design software (i.e., Adobe Suite –Photoshop, Illustrator, InDesign).

    • Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

  • Degree in marketing, communications, information/graphic design, technology.
  • Experience in public health communications; public health information management.
  • Experience managing websites using CMS.
  • Experience with Salesforce Marketing Cloud, or other CRM platforms.
  • Knowledge of multimedia content platforms and databases: HTML5, Drupal, Joomla, CSS, PHP.
  • Working knowledge of PHP, SQL, and JavaScript.
  • Familiarity with video production/editing tools (Final Cut Pro).
  • Experience in a higher education environment.

    • Physical Demands/Working Conditions

    Typical office environment/activity.

    Work Schedule

  • Typical work schedule: Monday-Friday 8:30am-5:00pm.
  • Required to work some nights and weekends.

    • Salary Information

    PSU Level 26

    PSU Salary Ranges

    Special Instructions to Applicants

     Along with the application, in order to be considered, please upload a resume, cover letter, and contact information of three (3) professional references. Posting will remain open until filled.

    UMass Amherst is committed to a policy of equal opportunity without regard to race, color, religion, gender, gender identity or expression, age, sexual orientation, national origin, ancestry, disability, military status, or genetic information in employment, admission to and participation in academic programs, activities, and services, and the selection of vendors who provide services or products to the University.  To fulfill that policy, UMass Amherst is further committed to a program of affirmative action to eliminate or mitigate artificial barriers and to increase opportunities for the recruitment and advancement of qualified minorities, women, persons with disabilities, and covered veterans.  It is the policy of the UMass Amherst to comply with the applicable federal and state statutes, rules, and regulations concerning equal opportunity and affirmative action.

    Advertised: Sep 13 2022 Eastern Daylight Time
    Applications close:

    Organization

    The University of Massachusetts Amherst is one of the preeminent public research universities in America. Nestled in idyllic Amherst, Massachusetts—often called “The top college town in North America”—the campus is consistently ranked among the top public research universities in the nation, and offers a rich cultural environment in a rural setting close to major urban centers. 

    As one of the nation's top public research universities – as measured by national and international rankings, academic citations, and research funding – the campus spends more than $180 million on research each year, demonstrating its contribution to the nation’s position as a technological and economic leader. The university works in conjunction with academic, government, and private partners to translate new knowledge and scientific discoveries into technical innovations and scholarly works that create opportunities for students, faculty and the public. 

    Eight schools and colleges offer more than 85 undergraduate majors, 68 master’s and 48 doctoral degree programs, many counted among the top programs in the nation and world. UMass Amherst is also home to New England's premier honors college.

    The 1,159 full-time faculty members are dedicated teachers and world-renowned researchers and the campus has regularly been listed among the top performers in terms of faculty awards. With over 24,000 students from all 50 states and over 70 countries, the student body is the most academically successful in the history of the campus. Students participate in 240 organizations, 21 NCAA Division I athletic teams, extensive intramurals, living-learning residence halls, community service, and internships. With one of the largest residential life systems in the nation, UMass Amherst houses approximately 12,000 students on campus. The university is enjoying a facilities renaissance, including new buildings in the sciences, the arts, and recreation. UMass Amherst is part of the Five College consortium with Smith, Mount Holyoke, Hampshire and Amherst colleges.

    As an employer, the University of Massachusetts Amherst is a national leader in developing family-friendly policies, benefits and amenities designed to help faculty members develop both productive careers and satisfying personal lives. The university offers one of the nation’s most generous parental leave policies. The university is also part of the Academic Career Network, a regional consortium formed to serve dual-career couples and encourage greater diversity in the academy.

     

    Company info
    Website
    Telephone
    4135454894
    Location
    181 PRESIDENTS DR
    Whitmore Administration Building
     Amherst
    Massachusetts
    01003
    US
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