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Chief Marketing Officer

Employer
Florida State University
Location
Tallahassee, FL

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Job Details

Job Title: Chief Marketing Officer
Location: Tallahassee, FL
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 51061
Department Office of the President

Equal Employment Opportunity

An Equal Opportunity/Access/Affirmative Action/Pro Disabled & Veteran Employer.

FSU's Equal Opportunity Statement can be accessed at: https://hr.fsu.edu/sites/g/files/upcbnu2186/files/PDF/Publications/diversity/EEO_Statement.pdf.

Responsibilities Reporting directly to the President, the newly created position of Chief Marketing Officer (CMO) will serve on FSU's Leadership Team. In partnership with the head of University Communications, the CMO will forge, implement, and manage holistic, high-level, and multi-faceted marketing and brand strategies that highlight FSU’s many assets and ensures FSU is consistently, accurately, effectively, inclusively, and more proactively communicating content that enhances the recognition of the uniqueness of FSU’s community and supports the University’s mission, vision, and strategic goals.

Working with academic and administrative leaders throughout FSU, the CMO will provide leadership and vision for all internal and external marketing activities for FSU, including institutional branding, advancement marketing, admission marketing, social media, and web development.

The CMO will lead a team of talented marketing professionals, in addition to outside freelance and agency contractors, and will work with marketing and communications efforts in Admissions/Enrollment, Institutional Advancement, Athletics, University Communications, and leaders across campus to develop a clear, unified vision and direction in how best to target and proactively engage specific external and internal audiences, including prospective and current students, board members, parents, alumni, donors, faculty and staff, the academic community, and industry leaders across a range of digital, print, and associated platforms, to include FSU websites, as well as all social media platforms and all facets of the University’s online presence.

This individual will be tasked with elevating FSU’s brand and communicating its story and impressive trajectory to the world at large, with strategies that reflect the University as a whole, while celebrating the unique strengths and histories of its 18 independent colleges, the National High Magnetic Field Laboratory, branch campuses in both Panama City, FL and the Republic of Panama, Athletic excellence, and its enduring legacy and partnership with the Seminole Tribe of Florida. This will include the invigoration of past practices with fresh, creative, bold tactics, and the modernization of modes of communication, creating integrated campaigns and targeted strategies designed to better market content that supports university goals and reflects the FSU of today and the future.

All of this shall be accomplished with a high level of professionalism and integrity, a transparent, team-oriented, and collaborative style, a demonstrated commitment to inclusion, diversity, equity, and access, a passion for the mission of FSU, and a commitment to identifying and embracing opportunities for change that will move the University forward.

Qualifications Master’s degree in marketing, communications, advertising, journalism, business administration, or other appropriate area of specialization and six years of appropriate experience; or a bachelor's degree in an appropriate area of specialization and eight years of appropriate experience.

Visionary and Strategic Leadership:

A creative, proactive leader, with proven success driving unified vision, change, and growth within an organization and translating broad goals into achievable steps. An accessible, facilitative leadership style, characterized by integrity, high emotional intelligence, intellectual curiosity and creativity, a commitment to transparency and collaboration, coupled with expediency, decisiveness, fairness, and accountability. Outstanding written, oral, and graphic communications skills, as well as the listening and interpersonal skills to serve as an enthusiastic, charismatic, and credible ambassador for the marketing team, with proven ability to build and nurture meaningful, lasting relationships, and foster collaboration and support among diverse constituents across the University, and to educate, inspire, influence, and motivate audiences key to the advancement of strategic marketing programs. A forward-thinking outlook that embraces diversity, inclusivity, sustainability, technology, wellness, and a wide range of progressive strategies. A leader who considers issues of inclusion, diversity, equity, and access in decision-making and strategic planning, and is mindful of biases in their own decision-making and in that of others within the organization. Exceptional deductive reasoning, critical thinking, analytic, strategic planning, and synthesis skills, with the intellectual curiosity and willingness to encourage and champion innovation, and the ability to generate buy-in and develop consensus and excitement for new ideas, while maintaining a sense of urgency and commitment to results to keep initiatives on track. Excellent organizational, administrative and project management skills, including the ability to diagnose critical areas that require attention, assimilate information quickly, arrive at conclusions and accurately represent a position to a variety of audiences; and then translate strategies into achievable steps. A mission orientation to work in a higher education environment with an understanding and appreciation of student life, and a passion to document and champion the journeys and successes of FSU students as part of the University’s vibrant narrative. A humble, trustworthy, accountable leader, with a genuine interest, strong alignment, and commitment to FSU’s mission. A leader with the highest ethical and professional standards, as well as the ability to manage the most sensitive and challenging issues with tact, diplomacy, and discretion. Marketing Strategy and Operations:

A brand champion with a track record of success in developing, implementing, and maintaining dynamic marketing strategies to support institution goals, enhance reputation, elevate awareness, and motivate key audiences. Success developing and implementing creative solutions to marketing challenges, with expertise using a range of digital and traditional media channels and platforms to advance institutional priorities and messaging. Experience evaluating the strengths of existing marketing and communications campaigns and identifying opportunities for improvements. Demonstrated leadership success in aligning communications, including distributed efforts, into a central marketing strategy. A calm, consistent, inclusive servant-leadership style, along with outstanding strategic planning and resource management skills and demonstrated success providing high-level and timely service, while administering a complex operation with multiple objectives, competing directions, and a high volume of inbound requests with limited resources. Strong understanding and demonstrated track record of success utilizing technology, along with an appreciation for research and analytics and how data can inform and educate decision-making. Experience with web-based marketing and communications, social media, and interactive marketing with proven success utilizing a wide range of social media platforms to proactively engage audiences. Advanced expertise of all major social media and microblogging platforms. Extensive background in written and visual storytelling, creative components of visual media, and graphic design, as well as a strong understanding of copywriting, and the mechanics of the publishing process. Highly developed skills in overseeing website development and content creation for websites, with experience partnering with I.T. to develop cohesion across microsites, when applicable, all facets of consideration for user interface, as well as SEO, mobile optimization, and strong back-end technologies to support web speed, traffic, and adaptability to heavy interactive multimedia content. Knowledge of government relations techniques is desired, especially pertaining to the priorities and challenges of public higher education. Staff Management and Support:

Demonstrated success managing and motivating staff across a range of functional disciplines, with experience recruiting, developing, leading, evaluating, and retaining a diverse and productive team. Success building a unified organizational culture, with collaborative, cross-functional teams. An accessible, caring, facilitative leadership style, with the ability to mentor, inspire, and empower staff with respect and kindness; a commitment to transparency, collaboration, and fairness; and the ability to balance these with the needs for expediency, decisiveness, and accountability. Ability to demonstrate a strong sense of personal accountability and requires the same discipline from staff. A leader who acknowledges and celebrates individual and collective staff success. Track record of prioritizing and promoting the professional development of staff, leadership, and of self. Preferred Advanced degree preferred

University Information

One of the nation's elite research universities, Florida State University preserves, expands, and disseminates knowledge in the sciences, technology, arts, humanities, and professions, while embracing a philosophy of learning strongly rooted in the traditions of the liberal arts and critical thinking. Founded in 1851, Florida State University is the oldest continuous site of higher education in Florida. FSU is a community steeped in tradition that fosters research, encourages creativity, and embraces diversity. At FSU, there’s the excitement of being part of a vibrant academic and professional community, surrounded by people whose ideas are shaping tomorrow’s news!

Learn more about our university and campuses.

Pay Plan

This is an A&P (Administrative and Professional) position.

FSU Total Rewards

FSU offers a robust Total Rewards package. Visit our website to learn more about our Compensation, Benefits, Wellness, Recognition, and Employee Development programs.

Use our interactive tool to calculate Total Compensation options based on potential salary, benefits and retirement contributions, earned leave, and other employment-related perks.

Criminal Background Check

This position requires successful completion of a criminal history background check. The background check will be conducted as authorized and in accordance with University Policy 4-OP-C-7-B11.

How To Apply

If qualified and interested in a specific job opening as advertised, apply to Florida State University at https://jobs.fsu.edu. If you are a current FSU employee, apply via myFSU > Self Service.

Applicants are required to complete the online application with all applicable information. Applications must include all work history up to ten years, and education details even if attaching a resume.

Open until filled This position is being advertised as open until filled. Priority consideration given to applications submitted by September 23rd, 2022.

Tobacco Free Campus

Effective January 1, 2014, tobacco use, including simulated tobacco use, is prohibited on property, interior and exterior, owned or managed by Florida State University. This policy applies to all Florida State University students, employees, consultants, contractors, visitors, and external individuals.

Organization

Working at Florida State University

One of the nation's elite research universities, Florida State University — with the Carnegie Foundation's highest designation, Doctoral/Research University-Extensive — offers a distinctive academic environment built on its cherished values and unique heritage, welcoming campus on the oldest continuous site of higher education in Florida, championship athletics, and prime location in the heart of the state capital.

Combining traditional strength in the arts and humanities with recognized leadership in the sciences, Florida State University provides unmatched opportunities for students and faculty through challenging academics, cultural discovery and community interaction.

Underlying and supporting the educational experience at Florida State University is the development of new generations of citizen leaders, based on the concepts inscribed in our seal: Vires, Artes, Mores — Strength, Skill and Character.

Epitomized by recently named Rhodes Scholars Garrett Johnson and Myron Rolle — elite athletes and scholars committed to public service — and Joseph O'Shea — a campus and community leader as well as a top scholar — Florida State's 40,000 students are dedicated to academic excellence and providing leadership in our complex world.

Florida State University's 16 colleges offer more than 275 undergraduate, graduate, doctoral, professional and specialist degree programs, including medicine and law, covering a broad array of disciplines critical to society today. Each year the University awards over 2,000 graduate and professional degrees.

With its impressive breadth of leading graduate, professional and undergraduate programs, Florida State University is a demanding, intellectually stimulating, yet warm and caring environment for students and faculty. Recognized nationally for its commitment to diversity, Florida State University is a national leader in the number of doctorates awarded to African-American students and in the graduation rate of African-American undergraduates. Its College of Medicine and College of Law are ranked in the nation's Top 10 for Hispanic students.

Florida State University's arts programs — dance, film, music and theatre — rank among the finest in the world, offering an arts education comparable to leading conservatories. Its creative writing program is ranked among the nation's best and is home to the most consistently honored and published student body in the United States. Florida State is responsible for governance of the John and Mable Ringling Museum of Art and associated arts programs, one of the largest museum/university complexes in the nation.

Other programs consistently included in the top public university list include physics, chemistry, political science, psychology, criminology, public administration, library science, information, human sciences, business and law.

At the Ph.D. level, interdisciplinary programs draw on notable research faculty strengths that transcend the traditional disciplines, including neuroscience, molecular biophysics, computational science, materials science and research at the National High Magnetic Field Laboratory—home to the world's most powerful magnets.

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