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Social Influencer Marketing Strategist, 82874

University of Missouri-Kansas City
Kansas City
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Job Title: Social Influencer Marketing Strategist, 82874
Location: Kansas City
Full/Part Time: Full-Time
Job ID: 43333
Hiring Department

Strategic Marketing and Communications

Job Description UMKC is looking for a creative, collaborative marketing strategist who will be responsible for organizing, building and leading a social influencer marketing strategy that coordinates with overall university marketing. This position will report to the Chief Marketing Strategist in the division of Strategic Marketing and Communications (MCom) and will be key to delivering student generated content that is relevant and engaging to capture the attention of prospective and current students. It will serve in direct support of the university's recruitment efforts in Admissions and Enrollment Management and also will support key student retention efforts in partnership with Student Affairs and Student Success. Ensuring the student generated content is on brand and message, while allowing for student freedom and expression will be an important deliverable.

In addition, this individual will coordinate closely with MCom colleagues to integrate student generated content across owned and earned marketing and communications channels.

The ideal candidate will be fluent in social media and will have some experience in brand and marketing strategy development; working knowledge of online and digital marketing; solid understanding of marketing principles; demonstrated competency in project management and coordinating student employees; and understanding of strategic communications. In addition, the position will require excellent organizational skills, attention to detail and ability to meet deadlines and respond with urgency to new ideas and initiatives.

The job requires someone who can:

    Demonstrate strong people and management skills and the ability to work with a wide variety of people and build positive relationships and consistent communication.Build effective relationships with students and campus colleagues.Drive the planning and execution of the social influencer marketing tactics.Work closely with MCom colleagues on strategic marketing and communications planning.Work effectively with vendor partners as needed.Effectively provide support and direction for online and digital marketing efforts.Serve as the brand manager to ensure all work maintains messaging and visual identity consistent with UMKC brand strategy.Demonstrate ability to develop creative ideas in multiple formats and quickly execute and manage content development in those areas to a high level of quality.
Minimum Qualifications

A Bachelor’s degree or an equivalent combination of education and experience and at least 3 years of experience from which comparable knowledge and skills can be acquired is necessary.

Preferred Qualifications
    Passionate, collaborative, highly creative, out of the box thinker, problem solver.Knowledge of CRM and digital strategies is a must. 3 - 5 years of experience is preferredAbility to manage multiple projects at once, prioritize accordingly, meet deadlines and remain adaptable in a changing environment.Must have proven ability to work exceptionally well with a variety of people and support client’s needs.Experience in writing and editing for print, web and social media.Understanding of AP style and proficient in Microsoft Office.Proven track record of producing high quality digital media content.Ability to proactively identify communications and marketing opportunities and develop supporting creative. Ability to analyze results, data collection and make adjustments to tactics will be expected of this position in an iterative fashion with monthly reports to key marketing personnel.
Full Time/Part Time

Position is full time, benefit eligibe


Up to $50,000, commensurate with experience, education, and internal equity.

Application Deadline

Open until filled, review of applications to begin immediately.

Application Instructions

Applicants must combine all application materials (cover letter, resume, and list of five references with contact information) into one PDF or Microsoft Word document and upload as a resume attachment.

Limit document name to 50 characters. Maximum size limit is 11MB. Do not include special characters (e.g., /, &, %, etc.).

If you are experiencing technical problems, please call (800) 488-5288.

Note, you must provide a description of job duties for each Work Experience entry on your application. Please carefully review the application instructions section of our Careers page prior to submitting your materials.

Equal Employment Opportunity

Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, protected veteran status, or any other status protected by applicable state or federal law. This policy shall not be interpreted in such a manner as to violate the legal rights of religious organizations or the recruiting rights of military organizations associated with the Armed Forces or the Department of Homeland Security of the United States of America. For more information, call the Vice Chancellor - Human Resources at 816-235-1621.

Reasonable accommodations may be made to enable individuals with disabilities to perform the duties and functions of this job. If you believe you may have difficulty performing any of the duties or functions of this job, please contact the Office of Affirmative Action at (816) 235-1323.


To read more about Equal Employment Opportunity (EEO) please use the following links:

UMKC Statement on Diversity Diversity, equity and inclusion are central to the UMKC mission as an urban-serving institution. Kansas City is a particularly diverse city, including African, African American, Asian, German, Irish, Italian, Latino, Mediterranean, Middle Eastern, Native American and Slavic communities. Such ethnic diversity, in addition to our thriving neighborhoods of the Westside, Northeast Kansas City and the Eastside, fosters creativity, connection and innovation, which is showcased across the region. Major attractions such as the Annual Ethnic Enrichment Festival, the Negro Leagues Baseball Museum, the Filipino Cultural Center, the American Jazz Museum, Guadalupe Centers and Mattie Rhodes and Kansas City Irish Fest are a small sample of the many ways our diverse city enriches us.

For the reasons enumerated above, UMKC’s strategic plan prioritizes our commitment to multiculturalism, globalism, diversity and inclusion. The university’s values call upon its faculty, staff, students and community to position themselves as global citizens who seek out, embrace and celebrate the many benefits of diversity. UMKC received the Higher Education Excellence in Diversity (HEED) Award in 2019 in recognition of our continued commitment to equity and inclusion. Such commitment is demonstrated across teaching, service and research. We welcome applicants to share in our commitment to these core values and know that you will quickly understand the beauty of calling Kansas City your home.

Please visit these pages to learn more about UMKC’s engagement in diversity, equity and inclusion.

Roos Advocate for Community Change

The Division of Diversity and Inclusion

Annual Report

Multicultural Student Affairs

Benefit Eligibility Why UMKC?

We offer full benefits that start day one, generous paid time off, paid winter break, and continuing education benefits. Visit our Total Rewards page to learn more.

Also, explore the Total Rewards website to learn more about the rewards package we offer to acknowledge our employees as the university's most important resource.

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