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Assistant Director of Creative Services - Multimedia Storyteller/Videographer

University of North Carolina at Chapel Hill
Chapel Hill, NC

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Administrative Jobs
Technology, Multimedia & Audiovisual
Employment Type
Full Time
Institution Type
Four-Year Institution
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Job Details


Ath Creative Services-270405

Career Area:

Public Relations/Communications/Marketing

Is this an internal only recruitment?:


Posting Open Date :


Application Deadline:


Position Type:

Permanent Staff (SHRA)

Position Title:

Public Comm Specialist - Journey

Salary Grade Equivalent:


Working Title:

Assistant Director of Creative Services - Multimedia Storyteller/Videographer

Position Number:


Vacancy ID:


Full-time/Part-time Permanent/Time-Limited:

Full-Time Permanent

Hours per week:


Work Schedule:

Monday through Friday, 8 AM – 5 PM.

Night, evening, overtime occasionally. This position is FLSA non-exempt, and qualifies for overtime pay.

Work Location:

Chapel Hill, NC

Position Location:

North Carolina, US

Hiring Range:

$40,000 - $50,000

Pay Band Information:

To learn more about the pay band for this branch and role, please see the Career Banding rates spreadsheet.

Primary Purpose of Organizational Unit:

The Department of Athletics exists to provide educational and athletic opportunities to young men and women and to serve the interests of the University by complimenting and enhancing its diversity and quality of life. Through its athletic programs, the University seeks to unite alumni, faculty administration, in addition, students in a common and shared experience. The purpose of Athletics is to provide an environment for student-athletes to learn, advance and excel both academically and athletically. This unit is a highly visible public relations arm of The University of North Carolina at Chapel Hill, with statewide and national recognition. It is an extremely important recruiting tool, not just for student-athletes, but also for students from all lifestyles. Through its athletic programs and its facilities, the University seeks to unite alumni, faculty, administration, and students in a common and shared experience.

The Creative Services Unit within the Department of Athletics is responsible for the creation and distribution of video, graphics, animations and other digital projects. The purpose of this content is to inform, engage and excite the Carolina Athletics’ fanbase, generate revenue through ticket sales and sponsorship and assist Carolina’s athletic programs in their efforts to recruit student-athletes. The Creative Services unit will serve as a hub for digital production and social distribution and will interface with various internal and external constituencies including, but not limited to, Athletic Communications, Marketing and Promotions, Go Heels Productions, sport programs, Tar Heels Sports Properties, Tickets and The Rams Club.

The Creative Services group will be a leader in college athletics in innovative content generation, technology adoption and communication platforms.

Position Summary:

The Multimedia Storyteller/Videographer within the Athletics Creative Services unit is the lead storyteller responsible for brainstorming, creating and editing longer-form visual feature content for athletic department. This position will focus on longer-form feature storytelling through videography, still and motion graphics and other creative means. This content will tell the stories of Carolina Athletics using various mediums including website, official social media channels, television productions, YouTube, and other avenues to market and promote the Department and its 28 teams and more than 800 student-athletes. The position will coordinate with Creative Services, GoHeels Productions, Marketing and other units to brainstorm, plan and execute content on deadline. This position will research, pitch, write, capture, edit, and produce creative, original quality visual content and compelling long-form stories for multiple platforms. This position will work as part of the External Affairs/Strategic Communications units to develop, champion and promote the Carolina Athletics brand.

Minimum Education and Experience Requirements:

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Required Qualifications, Competencies, and Experience:

Working knowledge of techniques, practices and methods used in the video production process. Technical knowledge including non-linear video editing, videography (lighting, framing, shooting and audio) and motion graphics design. Essential knowledge and skills in still photography including lighting, framing, exposure, and depth of field. Expertise in social media distribution of video content to include timing, format, length and other criteria. The position will require the individual to communicate effectively and efficiently with Athletic Department staff, creative services employees and student-athletes. The position will also require strong planning and organizational skills as well as the ability to work collaboratively with multiple constituencies inside and outside of athletics. Must be able to write copy to accompany videos and meet deadlines.

An inventive, imaginative, original content creator who can distill stories and bring them to life through video, audio, photography and graphic design.

Must exercise independent judgement and discretion about appropriate content for the program and be able to independently execute or manage a team to execute this vision. Must be able to manage production assistants to create appropriate content that meets departmental goals.

Requires a professional level knowledge of non-linear editing programs such as Adobe Premiere. Knowledge of other graphics programs such as Adobe Photoshop, Adobe AfterEffects and other applicable Adobe Creative Suite platforms are required.

Must have intimate knowledge of professional video production. This includes expert knowledge of high-end digital video and still photo acquisition (DSLR, 4K, high frame rate, etc). Expert knowledge of planning and execution of video and photo shoots (lighting, framing, audio acquisition). Expert video and still photo editor. Knowledge of encoding and social media distribution. Creativity is crucial for the building of all projects. Products need to be motivating, invigorating and aspirational for viewers. The ability to create elements that are original and special is essential. Management of student assistants may be required.

Position requires the ability to work many long hours, especially from early August through the end of the sports seasons in May/June.

Preferred Qualifications, Competencies, and Experience:

The ideal candidate would have 1-3 years of postgraduate experience in content creation in professional sports or at the Division One level. This experience would include all kinds of coverage to include shooting and editing of cinematic recaps, features, and other content.

Strong story development skills. Excellent storytelling judgment and journalistic instincts. Ability to organize and manage multiple priorities and work under time pressure deadlines. Excellent interpersonal, verbal and written communication skills. Ability to clearly communicate plans and solutions.

Campus Security Authority Responsibilities:

Not Applicable.

Position/Schedule Requirements:

Evening work occasionally, Night work occasionally, Overtime occasionally

Special Instructions:

Please submit a demo reel of video content creation work in your applicant documents.


The nation’s first public university is at the heart of what’s next, preparing a diverse student body to become creators, explorers, innovators and leaders in North Carolina and throughout the world. Carolina’s nationally recognized, innovative teaching, campus-wide spirit of inquiry and dedication to public service continue the legacy that began in 1795 when the University first opened its doors to students.

Here, in one of America's most beautiful college settings, we offer exceptional careers in richly diverse fields. Come explore what UNC-Chapel Hill has to offer you.

Undergraduate Enrollment: 19,117

Graduate/Professional Enrollment: 10,894

Total Student Enrollment: 30,011

Founded: 1789, as the first state university in the United States

Type of Institution: Public, four-year

Undergraduate Admission: 15,961

Graduate/Professional Enrollment: 10,039

Total Student Enrollment: 26,000

Faculty: 3,000

Percentage of faculty who hold Ph.D.s or the highest degrees in their field: 94 percent

Faculty/student ratio: 1/14

Location: UNC is located in the heart of Chapel Hill, the best college town in America! It's a friendly town of about 40,000 in the geographical center of North Carolina. Chapel Hill is at the western point of the Research Triangle, an area of about one million people, comprised of Chapel Hill, the cities of Durham and Raleigh, and the Research Triangle Park, home of many corporate offices and scientific research centers. Carolina is about 30 miles from the state capital, Raleigh, and 20 minutes from Raleigh-Durham International Airport.

Chapel Hill's main street, Franklin Street, borders the campus and offers shops, coffee houses, cafés, movie theaters and houses of worship. The town has a historic district, museum, library, parks, malls, and many recreational facilities.

Origins of Carolina's students: 82 percent of UNC's freshmen are from North Carolina and 18 percent are from out-of-state. Our students come from 42 different states and our international students represent 37 countries.

Size of freshman class: Approximately 3,400

Class size: Barely five percent of undergraduate classes contain more than 100 students; two-thirds of undergraduate classes have fewer than 30 students. Forty-one percent have fewer than 20 students, including First Year Seminars, in which first-year students work closely with professors.

Sports and athletic programs: UNC is an NCAA Division I school with 28 varsity teams. Carolina is the proud home of the Dean Smith Center, Kenan Stadium, Carmichael Auditorium, Koury Natatorium, and many other fine athletic facilities. Students join more than 60 intramural and club sports, which include baseball, bowling, crew, golf, lacrosse, rock climbing, rugby, tae kwon do, and ultimate frisbee. The Student Recreation Center offers weight training, aerobics, stair machines, and all the equipment you would expect to find at a great health club! Carolina offers a newly renovated outdoor pool and indoor pools, a golf course, tennis courts, and the longest zipline in America!

Number of residence halls: Incoming undergraduates will live in one of Carolina's 29 residence halls, which are wired for Internet access and cable television.

Scholarships and financial aid: About 40 percent of UNC-Chapel Hill students receive scholarships and/or some form of financial aid.

Special research institutes: Institute for Research in Social Science, Institute of Outdoor Drama, Morehead Planetarium, Kenan Institute of Private Enterprise, Institute of Government, Institute of African American Research.

Career services: On-campus counseling, job fairs, résumé writing service, internships, placement services.

Technological facilities: Students find multiple uses for Carolina's state-of-the-art technological resources. They can access Carolina's computer services through Academic Technology and Networks, which manages academic computing, e-mail, microcomputing labs, interactive media presentation, video and classroom support, and a help desk. The MetaLab oversees the development of SunSITE, one of the world's busiest digital library and electronic publishing projects.

Students may open e-mail accounts, and many use campus computer resources to construct personal Web pages. Students in residence halls have hardwired network connections to the Internet and cable television in their rooms. At the ATN Training center, students may take classes on software packages and utilities. Computer labs are available for student use all over campus.

Carolina Computing Initiative: Beginning with the freshman class of 2000, undergraduates must purchase laptop computers. The University has arranged for IBM to offer computers at excellent prices. Students, faculty, and staff will enjoy cost savings, higher quality compatible equipment, and better technical support through CCI.

The Study Abroad program allows students to live and learn in Europe, the Middle East, Asia and the Pacific Rim, Africa, and the Americas.

The Honors Program offers special seminars, research programs, and the chance to design your own independent studies.

Carolina students spend time in public service through student organizations, the Campus Y, the Carolina Center for Public Service, and courses that incorporate community service.

UNC's chapter of Phi Beta Kappa, a national collegiate honor society, is the oldest in North Carolina, dating from 1904. There are many other honorary societies at Carolina.

UNC offers ROTC programs in all branches of national military service.

Through the First Year Seminars program, first year students will understand what it means to study at a premier research university. They will learn from faculty members and share in their research in seminars of no more than 20 students.

Life outside the classroom: More than 370 clubs, teams, and student organizations offer something for everyone! You can choose from among musical and dramatic performing groups, publications, ethnic and religious clubs, the Campus Y and other service organizations, fraternities and sororities, and pre- professional organizations. Whatever your interests, you will find others at Carolina who share them!

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