Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America’s leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.
Duke Arts is seeking a creative, highly-organized, results-oriented arts marketing professional to join our dynamic & collaborative team.
The Marketing Manager leads the design and implementation of marketing strategies for Duke Arts and its affiliated programs, which presents 60+ events annually. The manager is responsible for meeting attendance, revenue, and audience development goals. The ideal candidate will be an exceptional project manager with extensive experience in the performing arts, documented success in ticket sales, and proven ability to increase website traffic and social media follows. Special consideration will be given to candidates with experience working at institutions of higher learning or marketing to student populations.
The Marketing Manager reports to the Director of Marketing & Communications, and the department also includes a Manager of Graphic Design, Communications and Marketing Coordinator, and part-time student support (during the academic year).
Marketing Planning and Evaluation
• Develop and execute marketing campaigns/media plans that promote Duke Arts programs, including Duke Performances presentations, events, and commissioned projects with the primary goals of driving sales to meet revenue targets and increasing and sustaining audiences.
• Develop sales projections for paid events, monitoring performance and adjusting campaigns as needed.
• Collaborate with the Director of Marketing and Communications to define target audiences and refine audience development strategies using data, analytics, and surveying.
• Collaborate with colleagues in Venues and Production Management and Development and Alumni communications to maintain contact lists, identify potential audiences, and design targeted campaigns.
• Develop and manage media and advertising budget in collaboration with the Director of Marketing and Communications and the Business Manager.
• Prepare budgets for approval and reconcile expenditure of budgeted funds.
• Serve as project manager for print materials and seasonal website updates, including organizing internal / external approvals, managing print vendors, determining deadlines, managing freelance contributors (copywriters), and supervising production activities.
• Manage and serve as main point-of-contact for website vendor.
• Supervise Communications and Marketing Coordinator in making website updates.
• Lead all direct mail projects, including print brochures.
• Oversee design and placement of physical and digital signage.
• Collaborate with artist services and production staff and Communications and Marketing Coordinator to secure and organize visual assets from artists.
• Supervise Communications and Marketing Coordinator in designing and sending Duke Arts and Duke Performances e-newsletters/marketing emails.
• Collaborate with Duke University Box Office management and front-line customer service staff; technical consultants such as website developers; freelance graphic designers, photographers, and videographers; and freelance copywriters and program note writers to achieve Duke Arts goals
• Support the communications and marketing department with miscellaneous project management as needed.
Content Creation Support
• Assist with media relations, including press research and developing pitch materials.
• Collaborate on content creation and overall strategy for social media accounts, which are run by the Communications and Marketing Coordinator.
• Be a present and engaged ambassador for Duke Arts on campus, in the community, and beyond.
• Perform other duties as assigned
Bachelor’s degree preferred, however work requires a broad knowledge of marketing principles and practices normally acquired through at least three years of professional experience in a role specializing in marketing, social media, public relations, design, advertising, or digital media.
Work requires a general business background generally equivalent to a bachelor's degree in a business related field.
Work requires four years related business or administrative experience to acquire competence in a variety of activities related to marketing and planning. OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE
Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.