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Social Media Specialist

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Job Details

Communications Marketing Associate 3

Center for Professional Education & Lifelong Learning

The Social Media Specialist/ Communications/ Marketing Associate supports UT Conferences & Event Services and the UT Center for Professional Education & Lifelong Learning (CPELL) by producing digital media products that promote the unit's mission through strategic communications.  The position performs a wide range of digital graphic design and related marketing duties, from the conceptualization of ideas to execution and delivery, and will help both internal and external clients reach their goals through a commitment to high -quality design and collaboration.

The Social Media Specialist will perform the following duties in fulfillment of the role:

+Serves as the primary administrator for all social media platforms used by the unit. This includes Facebook, Instagram, Twitter, Linkedin, TikTok and YouTube

+Manages all messaging for these platforms and works with other team members who serve as contributors to provide message consistency

+Creates short-form videos for social media

+Builds, designs and executes social media strategy through research, benchmarking, messaging, audience identification, and both unpaid and paid placement of content.

+Maintains University brand identity standards across all platforms.

+Prioritizes work based on the objectives and goals of the work unit.

+Generates, edits, publishes, and shares dynamic social media content daily

+Creates and implements a social media marketing plan and editorial calendar

+Tracks and analyzes web and social media analytic reports to gain insight on traffic, demographics, and effectiveness

+Assist with the unit's photography needs

+Serves as an active member of the UT Communicators Network

+ Monitors trends in digital and social media content, data visualization, and web strategy

+ Performs other related duties as required

Job Skills:

Excellent verbal, written and visual communication skills

Strong consultation and collaboration skills with ability to interpret the needs of both internal and external clients.

Experience in editing and formatting images for use on websites and social media

Knowledge and experience with digital marketing campaigns, including e-mail newsletters, search marketing, search engine optimization (SEO), and social media marketing

Ability to work independently and to complete projects within established time lines

Photography and video skills preferred.


High School Diploma, Preferred Bachelor’s Degree in Communication, Journalism, Digital Media, marketing, advertising, or related fields

1-3 years’ experience in social media in a professional environment is required.

Job: Other Tech/Para-Professional
Primary Location: US-Tennessee-knoxville
Organization: Center For Prof Edu & Lifelong Learning
Schedule: Full-time
Job Posting: Jul 21, 2022, 8:23:31 AM


Working at The University of Tennessee, Knoxville

Founded in 1794, the University of Tennessee is one of the nation’s oldest and most storied public universities. Based in Knoxville, Tennessee’s flagship land-grant institution includes the statewide Institute of Agriculture and the Space Institute in Tullahoma. The university embodies excellence in teaching, discovery, scholarship, research, creative activity, outreach, and engagement. Known as the Volunteers, we lead with a spirit of selflessness, empathy, and courage, and strive to be champions for diversity, equity, and inclusion

UT Knoxville is a Research 1 university with 11 academic colleges and more than 900 programs of study. With an enrollment of more than 30,000 students, our academic programs are repeatedly ranked top in their class. The university co-manages Oak Ridge National Laboratory, the country’s most prominent national lab, driving innovation in advanced manufacturing and materials, national security, and more. We are closely connected with our communities through outreach and extension efforts across Tennessee and through partnerships with non-profits, corporations, and industries—regionally, nationally, and around the globe.

The city of Knoxville is nestled in the foothills of the Great Smoky Mountains. The modern, thriving community is surrounded by gorgeous lakes and hundreds of miles of walking, hiking, and biking trails. Situated along the banks of the Tennessee River, our beautiful features an eclectic music scene, internationally recognized festivals, unique restaurants, and a robust offering of diverse cultural activities. Knoxville is located within a day’s drive of Atlanta, Nashville, Asheville, Charlotte, Louisville, Cincinnati, Memphis, Chicago, and Washington D.C.

Knoxville and the surrounding counties have a population of more than 850,000 people. The region houses many leading corporations and organizations, including Oak Ridge National Laboratory, Pilot/Flying J, the Tennessee Valley Authority, and Regal Cinemas, along with HGTV, Food Network, and other networks owned by Discovery Inc.

As a member of the UT family, you will be surrounded by top-notch faculty, staff, and students from around the world. You will be part of a diverse campus community that is passionate about changing the world and cheering for the Vols on game day.

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