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Vice President of Marketing, Advancement, and Partnerships / Executive Director of Stark State ...

Stark State College
North Canton, OH
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Job Details

Position Description

Stark State College offers a competitive salary based on the candidate's experience and qualifications, including an exceptional benefits package.

Provides overall leadership and strategic direction for marketing and communications, grants, fundraising, alumni, corporate and community relations, workforce development, career services and the Stark State College Foundation.

Leads the development and implementation of strategic business, community and education partnerships in collaboration with the President and Executive Council.

Assists the President with internal and external communications, strategic partnerships and legislative relations (state and federal grants and funding opportunities).

Responsible for strategic goals and key performance indicators (KPIs on College dashboard) related to student enrollment, retention, graduation and/or transfer; grants success; and workforce. Responsible for achieving measurable goals in all areas of leadership and control.

Reports directly to the President and serves as a member of the President’s Executive Council, President’s Cabinet and Enrollment Management Team.

Position Duties

Divisional leadership and management: Provides overall leadership, management and strategic direction of the Stark State Foundation; fundraising, marketing and communications; internal communications; alumni relations; career services; employer partnerships and strategic grants.

Ensures the alignment of grants, private fundraising and marketing and communications with the College’s strategic plan and goals. Optimizes resources and impact of these key areas.

Direct reports include Director of Marketing and Communications, Director of Career Services and Workforce Development, Advancement Senior Specialist, Grants and Sponsored Projects Manager and support staff.

Marketing: Provides strategic direction to Director of Marketing and Communications for developing and implementing an integrated approach to marketing for the College. Measures and monitors outcomes.

Community Relations: Responsible for seeking, developing, and nurturing College/community relationships with businesses, individuals and organizations for the purpose of advancing enrollment, resource development and partnership goals. Represents College at community events and meetings.

Communications: Serves as primary spokesperson for the College. Leads, supports and supplements the Director of Marketing and Communications’ work in internal and external communications and media relations. Responsible for marketing and communications strategy and execution, especially related to student recruitment. Experience in sensitive and crisis communications required.

Strategic Partnerships: Assists the President and Executive Council in seeking partnership opportunities with business, community and educational institutions that are mutually beneficial, align with the College’s strategic plan, increase enrollment, provide fiscal sustainability for the College and create opportunities for the College and our students.

Foundation: Leads the operation of a 501c3 nonprofit college foundation, including fundraising, fiscal accountability, working with volunteers, policy development and implementation, compliance with nonprofit statutes, awareness-building and bench-marking to ensure efficiency and effectiveness. Measure outcomes and results. Manages Board development through recruitment and engagement of Board members. Oversees the administration of the Foundation’s scholarship programs. Monitors the strength of investments with financial advisors and the Foundation Board.

Career Services and Workforce Development: Provide leadership and strategic direction to Director of Career Services and Workforce Development for a student-centered, customer-focused approach to connecting business and industry to Stark State students and serving workforce development needs of employers. Develop strategies and partnerships that leverage funding provided by the State and other resources to help offset the cost of training for employers and incumbent workers.

President’s Office: Supports the President in marketing and communication needs and collaborative projects as they arise.

Resource Development: Plans, develops and implements comprehensive external and internal funding plans to continually grow College resources. Cultivates, solicits and stewards donors and prospective donors to build the donor base, levels of giving, and donor loyalty. Develops and promotes a dynamic case for support of the institution and its targeted initiatives. Directs all fundraising programs, including annual giving, major and planned gifts. Works closely with the President to identify, develop, cultivate, and solicit prospects and steward donors. Sets and achieves ambitious fundraising goals. Legislative advocacy: Assists the President in seeking public funding opportunities and developing legislative advocacy plan; stays abreast of legislative issues; advances the College’s relationships with legislators and their staffs.

Alumni Relations: Oversees alumni relations and the development and execution of a comprehensive alumni relations strategy that aligns with the College’s overall fundraising goals.

Other duties as assigned by President.

Education, Experience and Licensure/Certification Requirements

Master’s degree required, preferably in business/marketing, public relations, journalism, English, communications or a related field.

Knowledge and successful experience in marketing, communications, grants, fundraising, partnerships, alumni, and advocacy.

Experience leading a 501c (3) foundation and engaging volunteer board members.

Minimum of 10 years of leadership and management experience in marketing, communications, grants and fundraising. Experience in a college or other higher education institution is a plus.

Hands-on leadership experience, high level of initiative, motivation, confidentiality, judgment and integrity.

Knowledge, Skills, Abilities Required

Excellent verbal and written communication and analytical skills. The ability to plan and execute strategic marketing, fundraising and advocacy campaigns to effectively and efficiently persuade, solicit and influence diverse constituencies, including prospective and current students and parents, donors, business and community leaders and legislators.

Effective relationship-builder with strong leadership and team-building skills.

An energetic, strategic and innovative leader with understanding of, belief in and commitment to the community college mission. A deep curiosity to learn about College academic and workforce programs and services, students and the businesses and communities we serve in order to maximize and leverage internal and external resources, partnerships and opportunities.

Proven experience in grant proposal development and processes, with success in attracting grants of $1 million or more.

A self-starter and leader with good business instincts and the ability to work with Academic Affairs and other areas of the College to solve employer needs. The ability to prioritize between competing needs, given limited resources, and be comfortable with change and ambiguity as well as possessing a strong bias for action.

Ability to develop, lead and manage partnerships with business, community and education partners that align with and advance the mission of the College.

Promotes the College’s image to internal and external constituencies through social and mass media, relationship-building, and other public relations activities.

Excellent interpersonal skills.

Ability to lead and motivate employees, volunteer board members and other stakeholders.

Knowledge of best practices, issues, trends, and legislation that impact marketing, communications, public relations, media (mass and social), fundraising, career services, workforce development and non-profit management, especially in higher education.

Knowledge of accounting, budgeting, and finance.

Skillful use of MS Office tools and specialized software, such as Raiser’s Edge, to manage work and enhance efficiency and effectiveness.

Certified Fundraising Executive (CFRE) certification or Certificate in Fundraising Management preferred.


Stark State College is a student-centered, comprehensive community college with transferable higher education and career development programs. The College offers more than 230 associate degrees and certificates in business, education, engineering technologies, health and human services, information technologies, liberal arts, mathematics and sciences.

Nearly 15,000 credit-seeking students find Stark State an affordable education for in-demand careers or university transfer. The College is accredited by The Higher Learning Commission, with many programs also maintaining individual accreditations from national associations.

Stark State employees come to work every day to make a difference in the lives of students through meaningful work as part of an exceptionally talented and committed team. SSC is a people-focused culture offering impactful work and a growth environment.

Great benefits include generous medical, dental, vision, retirement, life insurance, paid time off, educational assistance, wellness and others.

Mission: Stark State College positively impacts the life of each student and our communities by providing access to high-quality, relevant, and affordable education.

Vision: Stark State College aspires to be Ohio’s leading community college in fostering student success and community prosperity through innovation, responsiveness, and partnerships.

Learn more.

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